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Course Criteria
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2.00 Credits
The course provides an overview of the history, development, role, auspices, organization, strategies, and purposes of nonprofit organizations world-wide. Emphasis is placed on structure, planning, policies, organizational leadership/management, governance, stewardship, resource development, community building, advocacy, volunteer services, and problems that face nonprofits. The course addresses social, political, economic, cultural and ideological issues.As a capstone for the Arts Administration major, it is highly integrative and includes a comprehensive strategic project.
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4.00 Credits
This course examines individual behavior in organizations, organizational processes, and organization design, culture, and structure. Special emphasis is placed on how organizations deal with and initiate change. Prerequisite: MGMT 305. Same as PSYC 433.
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4.00 Credits
This course examines how firms gain a sustainable competitive advantage. Fundamentally the course addresses three core questions: 1. What determines the overall profitability of a business? 2. Why do some companies fail, while others succeed? 3. What, if anything, can managers do about it? The course demonstrates that for firms to be successful, the strategy must permeate all departments and functional areas. As such, this course integrates knowledge and skills gained from studies in the functional areas of business (e.g., marketing, organizational behavior, finance, accounting). The course also focuses on corporate strategy - how firms create value with multiple business units. These issues will help students understand and cope with issues they will face in the business world. Students acquire tools, insights, frameworks, and experience that will aid them in helping organizations achieve success.
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4.00 Credits
A comprehensive look at the change process in organizations. This course is an extension of strategic management concepts with the focus on the implementation of strategy rather than the formulation of strategy. The emphasis is on developing an understanding of multiple change models instead of focusing on a single model. This approach demands a systems perspective and the assumption that change is continuous. In addition, characteristics of successful and unsuccessful change are discussed. The overall objective of the course is to develop an understanding of the complexity of managing organizational change. Prerequisites: MGMT 305 or MGMT 433.
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1.00 Credits
Current topics of interest in marketing are explored. The title changes according to the contemporary marketing issue being examined.
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3.00 Credits
An introduction to the terminology, concepts and activities that comprise marketing. Emphasizes product, price, distribution and promotional decisions marketing managers make that are crucial to the success of an organization. Offered Fall, Spring and Summer semesters.
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4.00 Credits
An analysis of current models of professional selling procedures. Emphasizes the practical application of procedures to sell successfully. Role-playing is used extensively to apply the practical knowledge to selling situations. Prerequisite: MKTG 300.
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2.00 Credits
Entrepreneurs face two major constraints as they seek to market their new businesses. Both time and money are scarce. Fortunately, recent advances in social media marketing have brought a number of tools to the aid of startups. However, competition for customers' attention is fierce. This course will introduce you to the tools and best practices needed to market your startup in today's crowded and rapidly changing marketplace.
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1.00 Credits
A tutorial-based course used only for student- initiated proposals for intensive individual study of topics not otherwise offered in the Marketing Program. Prerequisite: consent of instructor and school dean.
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1.00 Credits
Current topics of interest in marketing are explored. The title changes according to the contemporary marketing issue being examined.
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