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Course Criteria
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1.00 Credits
Student learners will analyze, define the value proposition of the firm, and will profile the target customer at differnt levels (ideal customer and total addressable market). Learners will also create marketing strategies and outline step-by-step implementation plans for creating value to attract and retain these customers. Competencies Evaluated: #NAME? business plan or expansion of a current product or service for a current enterprise.
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1.00 Credits
Student learners will analyze, define and profile the competitive landscape at differen levels (direct and indeirect competition). Learners create strategies and outline step-by-step implementation plans for responding to competitive pressures. Students anlyze an dpotentially re-consider stated mission, vision, values, and goals in relation to the wider competitive landscape. Competencies Evaluated: #NAME? that support orgnaizational strategy and performance and respond to competitive threats and opportunities in support of a business plan or expansion of a current enterprise.
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1.00 Credits
Student learners identify key processes and operational inputs and outputs, business milestones, and operational priorities. Learners outline specific steps to achieve operational efficiency and demonstrate understanding of organizational likages and dependencies. Learners also engage in project mapping and scenario planning. Competencies Evaluated: #NAME? comprehensive analysis, regarding the organization's product and/or service in support of a business plan or expansion of a current enterprise.
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1.00 Credits
Student learners will apply critical financial concepts of literacy, reporting, analysis, performance and forecasting and apply these concepts in planning the financial operations of an organization. Underlying assumptions and financial data in support of a sales forecast, cash budget and pro forma financial statements will be developed. Further, learners will identify sources of capital and consider time value of money when prioritizing financial milestones and making projections. Competencies Evaluated: #NAME? them to analyze, compare, and select appropriate actions in support of a buisness plan or expansion of a current enterprise.
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1.00 Credits
Student learners will participate in an international context trip and demonstrate the ability to understand the complexity and interconnectedness of social, economic, cultural and political issues and trends in the global environment that affect the way international business is conducted. Competencies Evaluated: - Develop an understanding of social, economic, cultural and political issues and trends in the global business environment.
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1.00 Credits
Student learners will create a professionally organized final business plan customized for potential investors or decision-makers; learners will present key aspects of the business plan to stakeholders in order to incorporate feedback into a final deliverable. Learners will be prepared to make a formal presentation and to submit summaries of plans to competitions and external evaluators. Competencies Evaluated: #NAME? asynchrounous format, a professional business plan customized for potential stakeholders, investors, and/or decision-makers.
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2.00 Credits
This course explores those factors that are external to the technology firm, yet which serve to influence how technological decisions must be made. Factors such as macroeconomic conditions, technology cycles, local and international technology ecosystem factors, and market structure are analyzed. This course sets the foundational context for other courses within the technology commercialization curriculum.
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2.00 Credits
This course explores the role technology plays in determining, or directing, societal change. Technologists must understand the implications a particular technology may have after commercialization. Exploring technologies and their resulting changes in consumer behavior, laws, and societal mores, this course prepares the technologist to think about possible post-commercialization issues.
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2.00 Credits
Intellectual property is a critical component of technology firm strategy. This course examines the types and limitations of intellectual property as the method in which intellectual property management can be integrated within the corporate and technology strategies of a company. The course builds specific skill sets around the development and execution of licensing agreements as well as the management of the technology transfer process. The relationship between intellectual property trading strategies and legal protection are also explored.
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2.00 Credits
Technology marketing is often more difficult than traditional marketing, since it involves introducing new products that users do not understand, or that have different value propositions from current alternatives. This course develops a framework for channel distribution, value proposition, adoption rates, and technology product market size estimation.
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