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MBA PRJ1.4: Creativity & Compet. Advantage
1.00 Credits
Westminster College (Salt Lake City)
Student learners will discover multiple methods of generating creative alternatives, establishing contexts that foster creativity, and deciding which alternatives are best suited for each problem. They will also learn the importance of developing an organization's mission, vision, values and goals. Competencies Evaluated: #NAME? of an organization.
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MBA PRJ1.4 - Creativity & Compet. Advantage
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MBA PRJ1.5: Internal Organization
1.00 Credits
Westminster College (Salt Lake City)
Student learners will understand what organizational resources and capabilities are most likely to contribute to sustainable competitive advantage. They will also learn the four essential activities of an organization and how they are linked to business level strategy. Competencies Evaluated: - Use appropriate analytical tools (quantitative and qualitative) to evaluate problems and solutions.
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MBA PRJ1.5 - Internal Organization
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MBA PRJ1.6: External Environment
1.00 Credits
Westminster College (Salt Lake City)
Student learners will discover what forces external to the organization may affect the strategy and competitive advantage of the firm. They will do research to determine the opportunities and threats to the well-being of the organization. Competencies Evaluated: - Explain how social, legal, economic, political, and technological trends (SLEPT) affect the strategy development process.
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MBA PRJ1.6 - External Environment
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MBA PRJ1.F: Present & Defense Bus Strategy
1.00 Credits
Westminster College (Salt Lake City)
Student learners will develop a business level strategy and determine factors that will result in the success of that strategy. Furthermore, they will recommend and defend proposals for how the company should move forward based on external and internal strengths, weaknesses, opportunities and threats. Competencies Evaluated: #NAME? performance using performance metrics, industry standards, and/or organizational goals.
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MBA PRJ1.F - Present & Defense Bus Strategy
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MBA PRJ1.T: Manage Teams for Performance
1.00 Credits
Westminster College (Salt Lake City)
Student learners will participate as part of a team project to identify an organizational opportunity to achieve specific results and lead appropriate change within the organization. Competencies Evaluated: #NAME? results and help to facilitate appropriate change within the organization.
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MBA PRJ1.T - Manage Teams for Performance
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MBA PRJ2.1: Data Analysis
1.00 Credits
Westminster College (Salt Lake City)
Student learners will use statistical and analytical techniques to interpret data and make strategic marketing recommendations. Competencies Evaluated: #NAME? relevance, implications, and magnitude.
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MBA PRJ2.1 - Data Analysis
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MBA PRJ2.2: Pricing Strategy
1.00 Credits
Westminster College (Salt Lake City)
Student learners will evaluate the factors that affect pricing decisions and analyze markets as a means of setting optimal prices. Competencies Evaluated: #NAME? based on data analysis.
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MBA PRJ2.2 - Pricing Strategy
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MBA PRJ2.3: Product Portfolio
1.00 Credits
Westminster College (Salt Lake City)
Student learners will create product porfolios and assess the competitive landscape to be able to develop effecive positioning strategies. Competencies Evaluated: - Analyze a company's product mix and make strategic recommendations.
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MBA PRJ2.3 - Product Portfolio
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MBA PRJ2.4: Market Research
1.00 Credits
Westminster College (Salt Lake City)
Student learners will design, conduct, and analyze a survey to address eky research questions and make strategic recommendations. Competencies Evaluated: #NAME? behaviors.
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MBA PRJ2.4 - Market Research
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MBA PRJ2.5: Promotional Strategy
1.00 Credits
Westminster College (Salt Lake City)
Student learners will develop a CRM (Customer Relationship Mangagement) proposal for a company and metrics that can be used to track performances. Competencies Evaluated: #NAME? marketing communications based on data analysis.
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MBA PRJ2.5 - Promotional Strategy
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