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MACL 658: Managing Issues in Crisis
1.00 Credits
Westminster College (Salt Lake City)
Focuses on raising awareness of how the management of public information impacts the origination and outcome of issues and crises. Students become acquainted with the nature of issues and crises, are introduced to some of the tools that can be used in managing information intended to advocate for or defend positions, and become more discerning observers/participants in the news.
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MACL 659: Nonprofit/Govt Public Relation
1.00 Credits
Westminster College (Salt Lake City)
Students learn how non-profit and government organizations with limited budgets can benefit from a robust public relations program. Students will gain a basic understanding of how to approach the successful execution of public relations tactics in a non-profit or government setting and how to use public relations tactics to help such organizations achieve broader institutional goals.
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MACL 659 - Nonprofit/Govt Public Relation
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MACL 660: Project Mgmt Techniques
1.00 Credits
Westminster College (Salt Lake City)
Students will learn how to use software management tools and then apply them in the context of various assigned projects. Additionally, they will learn how project management techniques intersect with the features of the specified management software.
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MACL 660 - Project Mgmt Techniques
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MACL 661: Writing for Social Media
1.00 Credits
Westminster College (Salt Lake City)
Provides students with instruction on the fundamentals of developing written content for an organization's social-media channels. The class covers social-media strategy, writing styles, editorial calendars, and metrics for blogs, microblogs, and popular social networking platforms.
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MACL 662: Social Media Marketing
1.00 Credits
Westminster College (Salt Lake City)
Provides students with the fundamentals of using social media in marketing. The class covers strategies for creating campaigns, measuring performance, gathering and engaging fans/followers, and creating media content for social media and blogs.
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MACL 662 - Social Media Marketing
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MACL 663: Content Marketing Strategy
1.00 Credits
Westminster College (Salt Lake City)
Students learn the principles of content marketing strategy. Topics covered include (1) methods to identify marketing objectives, (2) techniques to analyze an audience, and (3) creative ways to develop content that will engage that audience. As part of the course, students work with text, photographs, videos, and other multimedia formats to tell the "story" of their brand as a means of achieving marketing objectives.
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MACL 663 - Content Marketing Strategy
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MACL 664: Principles of SEO
1.00 Credits
Westminster College (Salt Lake City)
Students learn the best practices to optimize websites and social media to generate the greatest number of viewers. Students learn, for example, how to write content so that it will likely appear higher in the rankings of search engines and tag media to maximize exposure for their organization. Students learn the basics of how to track interest and activity on a website through analytics. As part of the course, students work with a pre-existing website in a case-study format to learn the tools and techniques of SEO.
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MACL 665: Internship in Public Service
1.00 Credits
Westminster College (Salt Lake City)
Internship in public service with weekly classroom discussion. Prerequisites: Completion of the Career Resource Center Internship Workshop and consent of the MACL Program Director and Career Center Internship Coordinator.
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MACL 665 - Internship in Public Service
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MACL 667: Effective Presentations
1.00 Credits
Westminster College (Salt Lake City)
Students learn theoretical and practical approaches to developing and delivering effective presentations. This course emphasizes techniques of public presentation that include organizing, supporting, and clearly articulating arguments. Students are expected to be able to assess the public-speaking situation, research and organize ideas for presentation, and develop sophisticated presentation skills.
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MACL 668: Directed Studies
1.00 Credits
Westminster College (Salt Lake City)
Consent of instructor required to pursue a special topic of interest. Prior to registration, a plan of study must be submitted for approval by the director of the program.
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MACL 668 - Directed Studies
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