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Course Criteria
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3.00 Credits
Fall-Spring Semesters This course is a continuation of Audio Production I, stressing a higher level of technical and aesthetic skills. Instruction focuses on developing the complex skills involved with computer-based audio production and digital audio mixing consoles as it applies to music, radio, and video production. The Federal Communication Commission's rules and regulations that apply to the practical issues of audio production will also be discussed. Prerequisites: CM226 & CM211 or MUS297. 3 credit hours.
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3.00 Credits
Fall Semester This intensive studio course introduces students to broadcast journalism, newsgathering, and newscast production. Students are responsible for writing and delivering radio and television news and producing broadcast quality newscasts. Evaluation includes exams, writing and air check samples and production assessment. Prerequisite: CM226 and CM242. 3 credit hours.
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3.00 Credits
Fall-Spring Semesters Extensive study of the composition of the visual image, as well as continued instruction in higher level digital video production, broadcast techniques and linear and nonlinear editing. Students apply these advanced aesthetic and technical considerations through a variety of independently produced video projects. Prerequisite: CM242. 4 credit hours. 4 hours practicum.
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3.00 Credits
Spring Semester This course involves the study and development of skills and style in news reporting, videojournalism, and on-scene and on-set performance. Course grading includes exams, on-camera performance, and assessment of news knowledge, news writing, and editing quality. Prerequisite: CM340. 3 credit hours.
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3.00 Credits
Fall Semester This capstone course for Public Relations and Speech Communication majors involves an intensive examination of communication theories and concepts through directed research and writing. Students develop skills in qualitative and quantitative research and data analysis. Course evaluation requires successful completion of a formal communication or public relations research project. Prerequisite: The completion of 90 credit hours, including 12 credits in speech or public relations courses. 3 credit hours.
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3.00 Credits
Fall-Spring Semesters This course explores the duties, tasks and responsibilities of a media manager within a multi-dimensional corporate environment. Issues of staffing, budgeting, production scheduling, equipment acquisition, planned obsolescence and delivery mechanisms will be discussed. Particular emphasis will be placed on planning and managing expanding applications of media technologies throughout the organization. Prerequisite: CM242. 3 credit hours.
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3.00 Credits
Fall-Spring Semesters This course provides an in-depth study of the strategic planning process used in developing, implementing, and evaluating public relations programs to achieve organizational objectives. Award-winning public relations strategies are analyzed to determine how practitioners solve problems in a variety of situations. Prerequisite: CM221. 3 credit hours.
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3.00 Credits
Fall-Spring Semesters Students work as agency groups responsible for the development of a public relations campaign for a local client organization. Students are evaluated by exams, assessment of campaigns, and related presentations. Prerequisites: CM321 and CM415. 3 credit hours.
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3.00 Credits
Fall Semesters This course is designed to help prepare future public relations managers to plan for and to manage communications for organizations during a crisis. Topics include: defining and identifying types of crises, developing communications plans for crises, defining and understanding the roles of risk management and issues management, and learning techniques for managing communications before, during, and after a crisis event. Students will develop a crisis communication plan. Prerequisite: CM415 3 credit hours.
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3.00 Credits
Fall-Spring Semesters Audio Production III is designed for students with a strong commitment to the study of music recording and production. The course provides an intensive analysis of field and studio recording techniques with an emphasis on multi-track audio production and engineering. Techniques of music production, sound design, and live/field recording are examined. Prerequisites: CM336 & MUS181 & MUS182 & (MUS200 or MUS290). 3 credit hours.
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