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Course Criteria
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3.00 Credits
Fall Semester-Even Years An examination of traditional and contemporary theories of argumentation and debate including methods of reasoning in argumentation, issue analysis, and the strategy and tactics of case construction. Students will participate in debates. 3 credit hours.
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3.00 Credits
Spring Semester An upper level course designed to develop the talent of the student seriously considering a career in professional audio or video performance. This course will focus on development of a recognizable and believable persona appropriate for most of the formats common to radio and television. Extensive attention is given to voice, movement, appearance, and camera/microphone presence. The course also focuses on development of a professional audition portfolio for audio and/or video. Prerequisites: CM120, CM226, CM231, CM242 3 credit hours.
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3.00 Credits
Fall-Spring Semesters This course is designed to develop knowledge, skill, and abilities in the production of public relations materials for print, broadcast, and web-based media. Students are required to produce a portfolio of written materials, which may include media kits, brochures, releases, fact sheets, backgrounders, newsletters, feature articles, speeches, and public service announcements. Students are evaluated by exams and the quality of their written work. Prerequisites: CM221 and CM271. 3 credit hours.
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3.00 Credits
Spring Semester This course offers knowledge and skills in understanding local, regional, national, and international media needs, function, and demands; theories and methods in developing news; pitching stories, facilitating and accommodating media in news conference, briefing, and on-scene locations. Course will involve developing of media list matrix; coverage planning; sequential time planning, video news release development, production and satellite distribution; on-scene staging, pool coverage, web-based media support, coverage measurement and cost-benefit analysis, audience analysis. Prerequisites: CM221 and CM321. 3 credit hours.
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3.00 Credits
Spring Semester This course will offer students the opportunity to learn and apply editing and design techniques to organizational publications. Students will learn to conceptualize, create and design public relations materials for a variety of printed media to reach target audiences. Students will use appropriate desktop publishing software. While prior knowledge of publishing software is not necessary, students should have sufficient familiarity with computers to quickly learn how to use the software. Prerequisite: CM321 3 credit hours.
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3.00 Credits
Fall Semester A study of the history and theory of persuasion. Course content includes a critical examination of the elements of persuasion, how persuasion functions in society, and the effects of communication contexts upon the structure of the persuasive message. Prerequisite: CM206. 3 credit hours.
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3.00 Credits
Spring Semester-Odd years An examination of how communication functions within an organizational setting. Course content focuses on the theories, flow, purpose and media used by organizations to communicate. Attention is also given to the methods by which organizational communication is evaluated. Prerequisite: CM206. 3 credit hours.
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3.00 Credits
Fall Semester This course is a study of nonlinear editing techniques used in the television and video industries. Primarily concerned with the editing process in so far as it concerns projects, which regardless of the origination format will be finished on a videotape format. Prerequisite: CM341. 3 credit hours.
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3.00 Credits
Spring Semester The application of creativity in copywriting and production of radio, television commercials, public service announcements, campaigns and programs and promotions for broadcast and web-based platforms. Students concentrate on client need, audience analysis, idea conceptualization, scripting, timing, and production technique integration. Students are responsible for the production of script copy portfolios and spot or program production. Prerequisites: CM226 and CM242. 3 credit hours.
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3.00 Credits
Spring Semester Broadcast Portfolio I offers the student the opportunity to obtain practical experience in basic studio and field production of a broadcast quality live and pre-recorded program. Students are responsible for performing most of the tasks involved in programming of this type. Prerequisite: CM242. 3 credit hours.
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