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ART 310: Graphic Design III
3.00 Credits
West Chester University of Pennsylvania
Advanced graphic design problem-solving methodologies tailoring communication to specific target audiences. Focus on production of three dimensional design solutions to complex packaging challenges.
Prerequisite:
ART 212, ART 213
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ART 311: Graphic Design IV
3.00 Credits
West Chester University of Pennsylvania
This course is designed to teach visual communications students how to apply skills they have learned in previous design classes to more complex and information-rich page constructions. Students will increase their proficiency in Adobe inDesign by using typographic systems that organize content to create dynamic page layouts. Students will further investigate methodologies for developing engaging publications of originality, variety, and structural soundness.
Prerequisite:
ART 213, ART 310
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ART 312: Visual Branding
3.00 Credits
West Chester University of Pennsylvania
This course is the examination of brand development, assessment and management. Students will author original pictographs, logos, trademarks, and symbols while studying a wide range of communication tools for organizations. Problem solving through visual identity projects examine the various components of brand systems. Analysis and design of a mark, as well as its applications across multiple touch points will be required to develop solutions for a trio of multi-faceted projects.
Prerequisite:
ART 212, ART 213
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ART 313: Interaction Design I
3.00 Credits
West Chester University of Pennsylvania
This course teaches the fundamental concepts, practices, and tools associated with motion design. The class will focus on the introduction, exploration and implementation of time, movement and sound into the student's existing design process. Current motion software will be taught and used on a variety of course assignments.
Prerequisite:
ART 113, ART 212, ART 213
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ART 314: Interaction Design II
3.00 Credits
West Chester University of Pennsylvania
This course teaches the fundamental concepts, practices, and tools associated with user experience design for digital products. The class will focus on the development of conceptual designs for digital media based on the needs of identified users. It will introduce the standard practices of research and development, wire framing and user interface design for digital products. Current UX/UI software will be taught and used on a variety of course assignments.
Prerequisite:
ART 212, ART 213, ART 313
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ART 315: Letterpress
3.00 Credits
West Chester University of Pennsylvania
This course provides an introduction into the traditional art of letterpress printing on a Vandercook Proofing Press. Students will learn the basics of typography, setting and printing with both wood and metal type. Options for printing imagery will also be explored, as well as printing from decorative ornaments, magnesium cuts, and polymer plates. Students will be guided in type form lock-up and registration, including multiple-color registration, as well as proper procedures for inking, impression, preparing paper, and the safe operation of the press.
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ART 317: Painting III
3.00 Credits
West Chester University of Pennsylvania
An advanced level painting course focused on the development of an individualized painting practice through student-directed creative exploration. Students expand their interests in painting both conceptually and technically as they maintain a rigorous creative practice and participate in critical discussions with peers.
Prerequisite:
ART 217
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ART 318: Painting IV
3.00 Credits
West Chester University of Pennsylvania
An advanced level painting course asking students to actively explore theories of painting through the ages. An emphasis on reading and writing assignments augments a self-directed creative practice where students forge meaningful connections with historical and contemporary painting practices.
Prerequisite:
ART 217
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ART 319: Painting V
3.00 Credits
West Chester University of Pennsylvania
This course provides the structure and discipline required for students to develop as professionals in the field after graduation. This advanced level course requires students to maintain a rigorous self-directed creative practice and participate in critical discussions with peers. Students will integrate and strengthen their conceptual and technical goals as a foundation is provided for the development of later thesis work in the medium.
Prerequisite:
ART 217
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ART 320: Painting: Independent Projects
3.00 Credits
West Chester University of Pennsylvania
This course offers individualized instruction towards the development of a personal voice in the medium. Students expand their interests in painting both conceptually and technically through critiques, field trips, and readings.
Prerequisite:
ART 217
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