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Course Criteria
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3.00 Credits
This course will help you hone your corporate communication skills. Each class will begin with a professional or business scenario that reflects the importance of excellent corporate communications and ethical considerations when dealing with the public, the press, and corporate stakeholders. In addition, the class addresses the art of searching for a "good" job. You prepare aresume, cover letter, and receive aid with the delivery of a "knock your socks off" interview. Prerequisite: Junior or senior status. Offered Fall semester. Three credits.
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3.00 Credits
An exploration of various potential applications of Internet marketing in addition to its obvious role of inducing sales or generating sales leads. Topics include the role of electronic commerce in the marketing mix, advantages of using the Internet as a marketing tool, the ethical and legal constraints of Internet marketing, and creative strategies for implementing Internet marketing campaigns. Current publications, online computer exercises, and class discussions are used to examine marketing via the Internet. Prerequisite: BA 220. Offered Fall semester. Three credits.
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3.00 Credits
An overview of the role of the sales manager, both at headquarters and in the field, in managing people, resources, and functions of marketing. The challenges of forecasting, planning, organizing, communicating, evaluating, and controlling sales are analyzed. In addition, the changing role of the customer is examined and sales techniques to meet such changing market demands are evaluated. Prerequisite: BA 220. Offered Spring semester. Three credits.
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3.00 Credits
The course provides the student with an intensive analysis of contract and sales law, as well as the study of bailments and personal property. Legal sources, the court system, torts, and criminal law will be explored. U.C.C. sections on negotiable instruments, banking and secured transactions are studied. Federal bankruptcy, real property and estate planning are presented. A focus on business organizations includes agency, partnerships, limited partnerships, and corporations. Offered every semester. Three credits.
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3.00 Credits
The study of the legal regulatory environment faced by today's managers. Emphasis on Human Resources issues and Employment law including employee handbooks and policies, codes of conduct, employment and non-competition agreements, state and Federal laws governing all aspects of the employment relationship from hiring to termination, employment discrimination, harassment, workers compensation, unemployment compensation, health and safety. Other topics include anti-trust and fair competition, advertising and product liability. Offered Spring semester. Three credits.
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3.00 Credits
This course presents the case for government intervention at the federal, and to a lesser extent, on the state and local levels to protect the environment as an invaluable public or collective good. The materials presume that water, air and land pollution must be controlled and mitigated, and that the authority of the state must be put behind these efforts through the activity of agencies such as the Environmental Protection Agency and the Pennsylvania Department of Environmental Resources. However, intervention must be fair and the policies and procedures used must incorporate notions of due process. Nor must it stifle the productive capacity of private industry, or private property in general. Speakers from various agencies will be invited to present their perspectives and functions. Cross-listed as PS 390. Offered Fall semester. Three credits.
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3.00 Credits
This course is an introduction to the study of statistics emphasizing descriptive and inferential statistics. Topics include graphical presentation of data, summary descriptive measures (e.g., mean, median, mode, variance, and standard deviation), statistical sampling, probability, probability distributions, expected value, the normal distribution, statistical estimation, hypothesis testing, regression and correlation. Students develop operational and presentational skills in computer applications through the use of statistical and spreadsheet programs. Offered Fall semester. Three credits.
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3.00 Credits
The course explores multiple regression and correlation, two-sample inferences, non-parametric statistics, analysis of variance, time series analysis, and index numbers. Use of statistical and spreadsheet programs are an integral part of the business statistics curriculum. Prerequisite: BA 350. Offered Spring semester. Three credits.
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3.00 Credits
The course covers the following topics: recent developments in international financial markets, the utilization of foreign exchange and derivative security markets, exchange rate determination, international asset portfolio theory, and financial risk management strategies. Cross-listed as EC 353. Prerequisite: EC 102. Offered Fall of even-numbered years. Three credits.
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3.00 Credits
This course is designed to acquaint the student with the general principles of investment, investment analysis, and portfolio management. Modern portfolio theory, investment timing and techniques for analyzing investment selections are considered. Prerequisite: BA 320. Offered Fall semester. Three credits.
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