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Course Criteria
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3.00 Credits
A study of the use of accounting information in performing managerial functions including planning, controls, cost and financial analysis, costing behavior, and incremental costing. Emphasis is on the use of accounting as a tool for management decision making. Prerequisite: BA 100. Offered every semester. Three credits.
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3.00 Credits
A systematic study of the manager-subordinate relationship as it operates in the environment of an organization. Students develop managerial skills in leadership, motivation, communications, human relations, decision making, and policy formulation. Students learn ways in which these skills can be employed in organizations with established goals, technology and structure. Special attention will be given to how the individual, the work group, and the organization interact to influence the behavior of the business organization and that of its human resources. Offered Spring semester. Three credits.
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3.00 Credits
Topics include: analysis of the balance sheet, cash, inventories, investments, tangible fixed assets, liabilities, intangible assets and miscellaneous topics. Prerequisite: BA 101. Offered Fall semester. Three credits.
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3.00 Credits
This course focuses on the interpretation and analysis of financial statements and addresses topics concerning the corrections of errors, capital stock, retained earnings and dividends. The course includes case studies. Prerequisite: BA 200. Offered Spring semester. Three credits.
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3.00 Credits
This course is an introduction to the theoretical and practical foundations of marketing in a global-managerial framework. The primary marketing decisions variables (product design, pricing, distribution, sales, advertising, and promotion) are introduced and examined from both managerial and consumer perspectives. The relationships among marketing and the other functional areas of business (accounting, finance, and management) are emphasized. Applied economics, electronic commerce, and ethical decision making are interwoven with the substantive topics. Students are exposed to current events in the Wall Street Journal and participate in case studies, group activities, and marketing simulations. No prerequisites. Offered every semester. Three credits.
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3.00 Credits
Fashion Marketing extends the application of sound marketing practices into the fashion industry's highly fluid market-space that is global in nature and execution. The course will provide an overview of fashion industry structure, graphics and design, visual culture and marketing systems. Students will review current trends in the market and how companies are positioning their brands and products to satisfy those trends. The course includes a project and teamwork in developing a campaign that addresses one or more of the trends in accessories, household goods, or apparel that will generate sales at a retail level. Offered Fall semester. Three credits.
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3.00 Credits
This course studies the role played by entrepreneurs and small businesses in the American economy. The course will aid the student in both understanding the entrepreneurial process, as well as learning methods of starting successful businesses. Topics include: entrepreneurial traits, small business creation methods and the innovation process, small business management techniques, small business marketing, and financial issues affecting small businesses. Emphasis will be placed on the role that comprehensive business planning has on the success of a small business. Students assist the SVC Small Business Development Center with research, marketing, and design of small business plans for actual clients from Westmoreland and Fayette Counties. Presentation skills, written work, and interaction with SBDC clients are emphasized. No prerequisites. Offered Fall semester. Three credits.
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3.00 Credits
Students will be introduced to international trade theory and practical global business applications throughout the term. They will be provided with an overview of the global economy, the globalization debate, country and cultural differences, regional economic integration, and international management decision-making processes. Topics will include globalization, international trade theory, exporting considerations, market research resources and methodology, identification and evaluation of international business customers and/or partners, foreign direct investment, market entry methods, and basic international terms and documentation. Offered Spring semester. Three credits.
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3.00 Credits
This course examines the role of the multinational corporation in the global economy. Special attention is placed on the importance of culture in doing business globally. International legal aspects, human resource management, marketing, ethics, environmental concerns and finance are targeted. Political, economic and risk factors are also included. Offered Fall semester. Three credits.
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3.00 Credits
This course provides an introduction to the basics of GIS with emphasis on the application of GIS to problem solving. Students will learn how to manipulate tabular data, query GIS databases, and present data in charts and maps. GIS is an entirely computer based course, which incorporates the use of color laser printers and plotters. Students utilize GIS to propose solutions to a variety of real world problems concerning the environment, marketing, and public policy. Offered every semester. Fee. Three credits.
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