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Course Criteria
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3.00 Credits
In this course, students experience the processes and the art of communicating with the elements and syntax of video editing using non-linear digital editing systems and software. Students have the opportunity to create short-format projects that can be used for broadcast dissemination or a portfolio that can be seen by potential employers or internship directors. Students will create short-format assignments like the TV news story, music videos, public service announcements, promos, and commercials. Prerequisites: CA 100, CA 130, CA 200, and CA 255. Offered Spring semester. Three credits.
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3.00 Credits
Using the current technology available in the field of public relations and advertising, students develop skills for the production of a variety of print and electronic publications. In addition to understanding current software programs in the field, students learn the fundamentals of layout and design. This course aids students in the development of computer graphics, image enhancement and manipulation. CA major prerequisites: CA 100 and CA 110. Offered every semester. Three credits.
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3.00 Credits
This course enables students to understand the thinking, issues and research regarding children and television, film, print media, various advertising media and other traditional media. The course also focuses on practical and theoretical questions, issues and research about how children use and are influenced by the Internet, video games, cell phones, and many other newer or changing media content. A portion of the course focuses on ethics, policy, and law associated with the creation of children's media. Offered each semester except Fall 2007. Three credits.
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3.00 Credits
This course provides students with information and experience in HDTV field production and editing which can qualify them for positions in professional HDTV media production organizations. Students learn how to use a state-or-the-art HDTV camera and advanced HDTV production techniques. Students review and organize camera footage, interpret and write scripts, create storyboards, and mix audio and video on the non-linear Final Cut Express HD editing system. Students choose from a variety of short-format video production assignments and may choose to work with and produce a short-format video for a real client. Prerequisites: CA 100, CA 130, CA 200, CA 255, and CA 265. Offered Fall semester. Three credits.
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3.00 Credits
This course provides students with the opportunity to build on and refine the same skills learned in CA 310. This elective course will provide the time, critical analysis, and equipment to enable students to produce their finest high-resolution video products. Students are required to assemble a polished video portfolio, critique the work of their peers, have their work critiqued by peers and professionals, and participate in mock-job interviews with media professionals. Students can specialize in creating any short-format video genre they choose. Prerequisites: CA 100, CA 130, CA 200, CA 255, CA 265, and CA 310. Offered Spring semester. Three credits.
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3.00 Credits
Students engage in a research project of particular interest to the student. Advisor and faculty approval is necessary. Juniors and seniors only. Variable credit.
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3.00 Credits
This course explores specific problems, issues, and developments in communication in a professors' field of scholarly expertise, and may include such topics as communication ethics, creativity & visual communication or intermediate web design, for example. Prerequisites: junior or senior standing or permission from the instructor. Offered at various times, not every semester. Three credits.
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3.00 Credits
In this final course in the Public Relations and Advertising track, students have the opportunity to utilize theory and concepts learned in previous courses to produce a complete Integrated Marketing Communication campaign. Students develop tools for performing primary and secondary research, as well as market, product, and company analyses. Individual and teamwork are both explored in this course to prepare students for industry. Prerequisites: CA 100, CA 120, CA 230, CA 240, CA 250 and CA 285. Seniors only or Juniors with permission of instructor. Offered Spring semester. Three credits.
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3.00 Credits
This final course for the Media Track utilizes skills already learned in previous classes to create an interactive multimedia project. Using a variety of software programs, students will develop a portfolio that they will use to promote their skills to potential employers. Students will also gain a working knowledge of the concepts and techniques of interactive multimedia design. Seniors only. Prerequisites: CA 100, CA 130, and CA 235. Offered Fall semester. Three credits.
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3.00 Credits
This capstone seminar for all communication majors serves to enhance students' critical, ethical, and communicative response to the maelstrom of media images and content that continuously confront us throughout our daily lives. Students employ prominent contemporary rhetorical perspectives to evaluate a variety of mass media (including television, film, novels, advertising, Internet, etc.) through in-class presentations, discussions, written assignments, final examination, and a series of critical essays. These activities enrich students' abilities to understand the form, content, and context(s) of any communication, and subsequently, to become more effective and ethical communication professionals. CA juniors and seniors only. Prerequisites: CA 100 and CA 110. Offered every semester. Three credits.
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