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Course Criteria
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3.00 Credits
The ability to present one’s thoughts, feelings, and research in a rhetorical situation is developed in this course. Students demonstrate the skills of research, writing and organization, via extemporaneous delivery of informative, persuasive and ceremonial speeches within a classroom setting. Students analyze and constructively critique famous historical speeches, and the speeches of their peers, for their rhetorical importance, and discuss the art of persuasion within these rhetorical situations. Use of presentation aids is explained and best practices are taught for MS PowerPoint software. Offered every semester. Three credits.
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3.00 Credits
This course is an introduction to the digital technology and communication art of video production. Technology will include simple video cameras and non-linear editing techniques on Final Cut Pro editing software. Students plan and complete a set of shortformat video productions that can be used as part of their personal portfolio. The introductory skills learned in this class provide a foundation for use in more advanced production classes. Offered every semester. Three credits.
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3.00 Credits
Students learn the theory and practice of interpersonal communication among family, friends and peer groups as well as within business situations. Students will come to appreciate and recognize the use of nonverbal and verbal communication found within familial, peer, and organizational settings. The use of individual journal writing, combined with formal class lecture, group discussions, and short student presentations, assist students in analyzing various situations, observations, and personal feelings. The ethics and civility of dyadic and mass communication is central to the understanding of communication theory while students learn about conflict management, decision-making, and group skills. Offered every semester. Three credits.
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3.00 Credits
This course teaches both the history of and the visual language used by the creators of significant films that include dramatic, entertainment, and documentary genres. Selected examples of films are shown and analyzed. The course requires students to write critiques and take regular quizzes and mid-term and final exams. Prerequisite: CA 100. Offered every semester. Three credits.
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3.00 Credits
This course offers a review of the history and theory of documentary film production. The course focuses on various documentarians’ production styles produced within various genres. Offered Fall and Spring for CA majors entering Fall 2006 or later. Three credits.
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3.00 Credits
Students learn a variety of writing techniques for different media applications. After a refresher in grammar and spelling, students utilize the Associated Press Style Journal throughout all assignments. The course focuses on current media outlets and students have the opportunity for extensive practice writing news reports, public service announcements, press releases, advertising copy, radio scripts, newspaper articles and feature stories. Prerequisites: CA 100 and CA 110. Offered Spring semester. Three credits.
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3.00 Credits
This course enables students to utilize current industry software to develop and design web sites that thoughtfully engage audiences through their aesthetic and technological approach, inviting and encouraging users to interact with the sites and their content. By the end of the semester, students should be able to combine communicative, rhetorical, and visual knowledge with an understanding of navigation, content organization, and the common conventions of the web. Cross-listed as AR 235. Offered every semester. Three credits.
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3.00 Credits
Students build on the intellectual awareness, professional attitudes and personal aspirations developed in lower-level communication courses and during internships. Case studies of real business, non-profit and governmental PR campaigns are reviewed for an understanding of the decision-making process within these entities. Research, writing, and presentation of a PR campaign in community, media, and government settings will be discussed. A final PR case study is prepared by students to add to their portfolio documentation. Prerequisites: CA 100 and 110. Offered Spring semester. Three credits.
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3.00 Credits
Building on the basics of theory and practice learned in CA 110, students continue to discuss the intricacies of advertising strategy, including research of demographic variables and company and product analysis, and examine the importance of brand development and maintenance. As the final project, students learn how to compose an advertising campaign plans book and present their research during a creative concept pitch. Students discuss contemporary work within group situations and present their research in both informal and formal classroom settings. Prerequisites: CA 100 and 110. Offered Fall semester. Three credits.
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3.00 Credits
This course introduces students to the equipment and processes of video field production. Students learn intermediate video camera functions, camera placement, field lighting techniques, shot terminology and meaning, audio recording techniques, interview methods, script writing, planning remote shoots, and teamwork. Students are introduced to creative short-format assignments and a variety of video genre like the TV news story, music videos, public service announcements, promos, and commercials. Video shot in this course can be used in CA 265. Prerequisites: CA 100, CA 130 and CA 200. Offered Fall semester. Three credits.
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