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Course Criteria
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3.00 Credits
Topics include: the alternative trading strategies; the valuation of options; the efficiency of option markets; commodity futures; spot, forward and future prices; empirical evidence on price relationships; hedging and speculation; the portfolio approach; risk and return on futures contracts; interest rate futures; alternative forward loans; options on futures; and currency futures. Prerequisite: BA 320. Offered Spring semester. Three credits.
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3.00 Credits
This is a second-level applications course in the use of Geographic Information Systems. Students complete projects linked directly to their major course of study. Emphasis will be placed on the use and applications of tabular data, querying GIS databases, and presenting data in charts and maps appropriate for real-world business decision making. Using their knowledge of GIS, students will complete and present publicly a real world GIS application in education, the environment, management, or marketing. Prerequisite: BA 275. Offered Spring semester. Fee. Three credits.
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3.00 Credits
The purpose of this course is to study human responses to products and services by linking the upstream conceptual foundations in consumer psychology with its downstream marketplace applications. Accordingly, the extant research in social psychology will guide the development of marketing strategies. Special attention is given to the scientific method in cognitive psychology. Ethical issues surrounding consumer research are interwoven throughout the course. Students will conduct an experimental research project including hypothesis development, experimental design, data collection and hypothesis testing, and interpretation. This course provides dedicated workshops in SPSS software. Prerequisites: BA 220. Offered Fall semester. Three credits.
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3.00 Credits
The nature and role of financial institutions in the economy. Topics include interest rate structure, regulation, financial markets, and asset and liability management of various types of financial institutions. Emphasis is placed on the relationship between theory and practice. Prerequisite: BA 320. Offered Fall semester. Three credits.
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3.00 Credits
This course is an upper-level, managerially-oriented course that offers a systematic treatment of marketing on a global scale. The purpose of the course is to examine the specific issues involved in entering overseas markets and conducting global marketing operations. Special attention is given to analyzing the global economic environment, targeting global markets, sourcing and producing internationally, formulating global marketing strategies, and implementing global marketing mixes. Students are exposed to current events in the Wall Street Journal and participate in case studies and simulations. Prerequisite: BA 220. Offered Fall semester. Three credits.
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3.00 Credits
This course introduces students to the descriptive, diagnostic, and predictive roles of marketing research by examining both the substantive and technical domains of the marketing research process. Special attention is given to the survey method. The theory driving the design of this course maintains that one must carry out research in a field setting to fully understand the processes involved in research. Thus, students will conduct a marketing research project including problem definition, design, data collection, analysis, and interpretation. This course also builds on the statistical foundations obtained in BA 350 and provides dedicated workshops in EXCEL and SPSS. Prerequisites: BA 220 and BA 350. Offered Spring semester. Three credits.
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3.00 Credits
Topics include: income presentation and interim reporting, disclosure of earnings per share and segmental data, business combinations and consolidated statements, partnership ownership changes and liquidation governmental accounting, accounting for non-profit organizations, estates and trusts and insolvency. Prerequisite: BA 201. Offered Spring semester. Three credits.
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3.00 Credits
This course explores the field of auditing and public accounting as a career. Topics include conducting and concluding an audit, working papers, internal control and evidence, and the audit of selected groups of accounts. Prerequisite: BA 200. Offered Fall semester. Three credits.
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3.00 Credits
This course, Mergers and Acquisitions (M&A), will focus on three general areas. The first is the role M&A plays in corporate America as companies use M&A to achieve short and long-term strategic plans. The second area of focus will be examining and analyzing the strategic business processes that drive M&A activity. The final area of focus is corporate and financial restructuring that leads to the sale of nonstrategic or underperforming business assets. Offered Fall semester. Three credits.
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3.00 Credits
This course examines accounting systems as an integral component of a management information system. The student will obtain an understanding of accounting systems theory, information theory, relational databases and system analysis. The course will also include a detailed examination of the SAP Business One application software. Prerequisite: Junior status or permission of instructor. Offered every semester. Fee. Three credits.
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