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Course Criteria
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3.00 Credits
This course identifies, examines and evaluates ethical issues that arise in the planning and execution of advertising. By reviewing and evaluating current issues in advertising (images of women, advertising to children, using sex to sell) and more broadly in marketing communications, students are exposed to the relevance of social issues such as consumerism, corporate social responsibility and public policy in the advertising process. In addition, this course is designed to increase you awareness to the ethical implications of marketing and advertising decisions to give you a new or different perspective from which to view behavior you may have taken for granted. Prerequisites: MKT 1015, 2085, 2305. Students who have taken MKT 2065 cannot take this course.
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3.00 Credits
3 credits Tools and techniques of making effective sales presentations. Behavioral and systems approaches to selling will be covered, along with the role of selling in the marketing mix and the importance of selling in customer service. Discussion of the management of the sales force, including structuring and allocating territories, developing call plans, setting quotas, administering the sales force, sales training, and motivation. The role of modern information systems technology in managing the sales force will be assessed. Prerequisite: MKT 1015
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3.00 Credits
Discussion of the challenges and opportunities for marketers wishing to target various ethnic groups. Topics will include targeting, segmentation, and positioning products to best meet the needs of these different demographic groups. Prerequisite: MKT 1015
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3.00 Credits
3 credits In-depth analysis of consumer and industrial marketing problems; cases dealing with product innovation and development, marketing demand, pricing, distribution, and promotion. Capstone course in marketing. Can only be taken during the senior year. Prerequisites: MKT 2025, MKT 2055, and MKT 2085.
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6.00 Credits
Independent Study in Marketing
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6.00 Credits
Directed Readings in Marketing
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6.00 Credits
Honors Research in Marketing
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3.00 Credits
Internship in Marketing
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3.00 Credits
An introduction to the nature, methods, and relevance of philosophy through an attempt to answer the question, "What is a Person?" The primary focus of the course will be an analysis of philosophicalarguments concerning the mind/body problem, freedom and determinism, immortality, and the relation of the individual to society.
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3.00 Credits
The ethical dimension of human existence: 1) moral law and value, rights and obligations; 2) examination of traditional and contemporary norms and theories of morality, including natural law; 3) application to contemporary society-life, peace, sex, truth, economic and political justice.
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