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Course Criteria
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3.00 Credits
This course will combine the study of the marketing of high technology products and services with utilizing high technology to successfully market a product or service. It will focus on the strategies, tactics, policies, and processes that leading edge firms employ in marketing in a high technology environment. Students will be exposed to current applications of technology such as the Internet, videoconferencing, and sales force automation tools, which will allow them to understand how to deploy technology within the marketing mix. Prerequisite: MKT 1015.
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3.00 Credits
This course addresses a variety of contemporary issues and problems in marketing as selected by the instructor. Major emphasis will be placed on a collection of readings and in class discussion of the issues chosen for analysis. Guest lectures and field trips, where applicable, will be included as pedagogical tools. Specific course description to be published in the semester schedule by the instructor prior to each semester the course is taught. Prerequisite: MKT 1015.
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3.00 Credits
Learn how traditional marketing principles are applied-and frequently rewritten-for the musicindustry. For individuals considering a career in music marketing and those in the business who want to expand in this direction. Examine elements of music marketing: artists, record companies, managers and booking agents, touring, radio and television, music retailing and distribution, publicity, demographics, trends, and technology. Prerequisite: MKT 1015
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3.00 Credits
A study of marketing, promotion, sales and sponsorship strategies utilized in the sports industry. The topical coverage will include marketing mix, consumer behavior, the role of marketing research, advertising, event management and value added marketing as it relates to sports as a product. Prerequisite: MKT 1015
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3.00 Credits
The contemporary use of event marketing refers to a new strategy companies and communities are implementing to reach consumers beyond traditional, cluttered advertising mediums. This class studies ways in which companies differentiate their brands through emotional positioning to create innovative communication devices. Through events, companies try to develop an active relationship between the brand and its consumers. Prerequisite: MKT 1015
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3.00 Credits
Sports and Entertainment Law will discuss legal dilemmas and give students a comprehensive legal background on areas of sports business, from managing sports-related businesses to working as a sports agent or a university athletic director. Students will be asked to delve into existing sports business law suits and study current professional sports collective bargaining agreements and league salary caps to stimulate discussion and formulate answers to practical sports business problems. Course will include guest lectures from people employed in the field. Prerequisites: MKT 1015 and MKT 2085
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3.00 Credits
Concepts, history, and theory, social responsibility, management and regulation of advertising. Survey of advertising practices, including planning, consumer and market research. Prerequisites: MKT 1015 and MKT 2085
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3.00 Credits
Management of the advertising and promotion functions. Promotional planning, implementation, and evaluation. Prerequisites: MKT 1015 and MKT 2085
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3.00 Credits
Revenue generation, marketing, production programming, and current developments in mass media. Planning, organizing, actualizing, and controlling in electronic media organization. Prerequisites: MKT 1015 and MKT 2085
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3.00 Credits
Concepts, history, theory, social responsibility, and management of public relations. Survey of problems and practices in corporations, government agencies, associations, and not-for-profit organizations. Prerequisite: MKT 1015 and MKT 2085
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