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Course Criteria
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3.00 Credits
Topics in Management
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3.00 Credits
An introduction to the theory and practice of marketing-the process of meeting or exceeding customer expectations at a profit. Discussion of the basic structure of distribution; consumer research, product planning, advertising and promotion, and pricing. We will also examine the broad social, cultural, political, and economic issues that impact this process. Pre- or corequisite: ECN 1015.
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3.00 Credits
Consumer & Buyer Behavior is a study of the processes whereby consumer and business needs and wants are converted into satisfactions. The primary emphasis of this course is on the core consumer psychological processes that underlie consumer decision making. The course highlights major consumer behavior models, current research on consumer behavior, and the socio-cultural issues that impact consumers. Prerequisite: MKT 1015.
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3.00 Credits
In this integrative course, teams of marketing students undertake a "real world" consultation projectwithin the package goods industry. Under the direction of a faculty member or members, student teams will be responsible for applying previously learned theory in assessing a marketing problem or situation with a company. In addition, the student consulting team will be responsible for the collection and interpretation of relevant data and developing a solution(s) that will be presented to the package goods manufacturer (i.e., the client). Additional instruction and perspective is also provided to the student on being productive while working in a team environment. Prerequisites: junior level standing, MKT 1015. This course is co-listed with FMK 2305.
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3.00 Credits
A study of the forces contributing to formation, cohesion, and conflict in marketing channels. The course focuses on the power dimensions of channel structure functions of leadership, formulation of channel roles, and marketing logistics. Prerequisite: MKT 1015.
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3.00 Credits
An in-depth study of the various steps of the market research process from problem definition to data analysis. Focus on the use of market research techniques and technology as applied to marketing planning, product development, performance monitoring and marketing communications. Prerequisite: MKT 1015 and DSS 1315 (or equivalent)
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3.00 Credits
The purpose of this course is to introduce students to ethical concepts, theories, and issues as they relate to business and managerial decision-making in the Marketing discipline. The course will address specific issues related to the behavior and interaction of companies, consumers, and customers across various topics. Some of these topics include personal privacy, sales responsibility, intellectual property, pricing tactics, image and issue presentation, and marketing channels. The course will help students develop multiple methods for evaluating ethical issues in terms of actions and consequences from the perspective of myriad public, such as shareholders, employees, consumers, society-at-large, and the environment. It will also challenge them to assess common approaches to managing ethics issues. Prerequisite: MKT 1015. Students who have taken MKT 2345 (2341) cannot take this class.
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3.00 Credits
This course examines the elements of Integrated Marketing Communications and how they are used to successfully engage the target audience. Topics such as advertising, direct marketing, e-commerce and sales promotion are addressed from creative development to media selection to execution with the goal of communicating to constituents with one clear voice. Prerequisite: MKT 1015
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3.00 Credits
A comprehensive study of the processes involved in conceiving, developing and marketing new products. The major emphasis of the course is on how to achieve overall quality in new product design and marketing. Discussion of strategies, organizational structures, reducing cycle times, and significant trends. The course includes a team project. Prerequisite: MKT 1015.
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3.00 Credits
The concepts, methods and problems of firms doing business in international markets are discussed. The specific economic, political, cultural and geographical factors affecting multinational marketers, including the need to adapt to diverse culture, foreign political and economic conditions, and diverse local market conditions will be highlighted. Prerequisite: MKT 1015
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