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Course Criteria
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3.00 Credits
A study of the principles and techniques used by an organization to present itself positively to various audiences. Attention will be directed to media and press releases, promotional strategies and the like.
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3.00 Credits
A course designed to orient students to the role of the journalist in American life, with emphasis on interpretive reporting. Topics will include the media in America, the skills and techniques of the newsperson, assembling the story, cultivating sources, and understanding the social responsibilities of the journalist.
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3.00 Credits
A course dealing with the organization and construction of feature stories, longer reporting projects, magazine writing, investigative reporting, and broadcast writing. In addition to exploring the relation between print and electronic journalism (and their respective communication theories), students will analyze current media problems and trends.
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3.00 Credits
A study of effective and ineffective cases in the history of public relations and advertising.
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3.00 Credits
Investigation of the World Wide Web from a writer's perspective, with consideration for new vistas of identity, politics, and artistic expression. Besides core reading list of critical essays, the course involves steady writing activity and design of a web site. Knowledge of computers or the www is not a prerequisite.
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3.00 Credits
The course will examine the role in newspapers, magazines and other periodical literature of the critics who review food, dance, music and books. We will study forums for critical commentary that appear as weekly sections in daily newspapers. However, we will also investigate editorial writing styles as well as the layout and design of publications devoted to reviewing specific aspects of the arts or entertainment, such as The London Review of Books. Television and radio programming for critical voices and personalities will provide students with a variety of texts for analysis. Media critics, themselves media creations, will not escape our examining the means that they employ to shape the opinions and values of contemporary society.
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3.00 Credits
Exploration of sports writing for newspapers, magazines, and television. Students will learn to recognize and pursue sports news to make clear, concise stories for a broad audience in three different mediums, with assignments to write creative and compelling feature pieces (personality profiles and investigative journalism).
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3.00 Credits
Consideration of how to find the best genre, format, category or package for creative ideas, with close examination of various format and genre options in freelance writing, including assignments designed for diverse markets in the competitive world of mass communications.
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3.00 Credits
Consideration of the role of mass media forms (books, magazines, movies, television, world wide web) in the evolution of cultural norms with regard to sexuality and moral responsibility. After a review of the Comstock laws in the 1870s and censorship of Walt Whitman's Leaves of Grass in the early 1880s, the course will focus on key developments in 20th-century challenges to the Victorian Age.
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3.00 Credits
Inside look at the interview and how it functions in mass media-with specific focus on background research, organization of questions, and management of diverse interview subjects and settings. Emphasis on proper methods for interviewing for a daily newspaper, especially beat reporting in politics and sports.
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