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Course Criteria
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3.00 Credits
This course is an introduction to coaching sport, from youth to collegiate levels. Topics include growth and development of players, psychology of coaching, risk management, program administration, and social and ethical issues. Coaching as both a part-time activity and as a full-time career are considered. The course does not teach specific sport skills but rather broad-based knowledge required to be a successful coach. Prerequisite: PSYC1010
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3.00 Credits
In this course, students will look at the various elements of making a golf club/course operate successfully. Material will cover the golf industry, golf course design and maintenance, financing and business operations, marketing, legal issues, and the role and career of the course general manager and golf professional. Classes will cover both U.S. and overseas golf clubs/courses.
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3.00 Credits
This course is designed to provide a comprehensive look at the basic organizational structures found in the sport/recreation industry. Students examine application of managerial concepts and process: ways in which organizations interact with each other and with their environments, including government and industry regulations; and the managerial functions of planning, organizing, influencing, and controlling. Prerequisites -- SPMG1011 and 45 credits
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3.00 Credits
This course provides the student with an in-depth view of the marketing practices, procedures, and operations of professional, college, and recreational sport organizations and enterprises. The course is designed to familiarize students with the challenges of marketing sport organizations and assist them in refining marketing skills as they relate to the sport industry. Emphasis is placed on the manipulation of each element of the marketing mix as it applies to various sport settings with special focus on the promotional mix, market research, sponsorship, and fund-raising. 3 credits Prerequisites: MARK3100, 45 credits, and SPMG1011 or COMM3050 or SOCI1010
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3.00 Credits
This course is designed for students interested in the growing problems of sports litigation. The course will cover both the amateur and professional aspects of sport from five major perspectives: (1) judicial review of athletic associations; (2) eligibility rules and disciplinary measures; (3) equal opportunity provisions; (4) tort liabilities; and (5) intellectual property rights and the licensing process in sport. Specific topics covered will include due process, antitrust and free speech, duty of ordinary care, duty of care owed athletes and spectators, injuries, assumption of risk, and negligence. The course will stress the application of principles of law to the sports setting. Actual court cases relating to these principles will be examined. Prerequisite: BLAW1050 or SPMG3401
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3.00 Credits
This course provides students with a framework to analyze professional sports. The course focuses on economic analysis of professional sports--baseball, football, basketball, and hockey. Economic theory is employed to explain and evaluate such areas as industry growth and change, labor market activity, antitrust concerns, and the role of local government in franchise movement.
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3.00 Credits
This course focuses on the operations of stadiums/arenas and recreation complexes and a theoretical and applied approach to the planning and organization, management, and evaluation of events. Beginning with design and construction elements, the course will move on to operational requirements, including scheduling, staffing, marketing, security, concessions, ticketing, and physical plant. Legal and political considerations will be reviewed. Prerequisites: SPMG3401 or MGMT3100 and 60 credits
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3.00 Credits
Sales is an essential revenue producing function for any commercial organization. Sport and recreations have a unique marketing relationship of product and inventory with the consumer and marketplace. The course is designed for the student to learn the theoretical concepts and the application of skills and practices associated with the sports sales process, building upon theories learned in the prerequisite class. Through readings, guest speakers and lectures, the course will examine the rationale regarding the benefits and disadvantages of various sales and promotional methodologies. This course will then concentrate on promotional and sales strategies, campaigns and techniques that will be presented in an applied format. In essence, this applied format will function as a "real world" laboratory, where students will actually conduct sales and promotional activities for sport entities which may include: minor league franchises, collegiate athletic programs, and for-profit sports related businesses. While sales management within the sport organization will be addressed, the primary focus of the course is to develop the student as an effective salesperson able to function in the applicable areas of the sport-tainment industry. 3 credits Prerequisite: MARK3100 or SPMG3402
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3.00 Credits
This course offers the student the opportunity to explore the major areas of public relations in the sports industry. The student will examine the importance of preparing press releases, media guides and statistical reports, conducting public/community relations campaigns, as well as technical aspects in the production of print, broadcast material and social media. Software proficiency in word processing is required. Prerequisites: COSK2230 and 60 credits
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3.00 Credits
Course Description: This course will explore the application of data analytics to various aspects of the sport industry. Students will learn practical applications of data analysis to make sound decisions related to team and business operations. Prerequisites: MATH2040, STAT2110 and 90 credits
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