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  • ARTM 3120: DESIGN STUDIO II

    3.00 Credits
    Robert Morris University

    Through a further series of integrated assignments the course continues the refinement of the design process to a more advanced level. Emphasis as before is on individual learning, and by continuing the study of the design process students begin to specialize in a focus area. By increasing the opportunities to initiate and negotiate their own assignments, the course will ensure that students are fully involved and committed to their own learning. The use of frequent team and student assessment and criticism, tutorial review, and group working will support the process. Technical and craft skills are further developed through the active participation in solving specific design problems and the need to communicate ideas through skilled manipulation of various materials and processes. The course will be taught in the computer design lab. 3 credits Prerequisite: ARTM3110
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  • ARTM 3130: PRODUCTION FOR THE DESIGNER

    3.00 Credits
    Robert Morris University

    The course explores basic knowledge needed to prepare artwork for production purposes within a digital pre-press envioronment. Traditional finished artwork techniques will also be covered. Students discover the creative possibilities of each of the print and production mediums and the production characteristics which are distinctive to each. The mediums are compared and contrasted as aesthetic and technical skills are developed and explored. Paper selection and specification in line with the technical demands of the pressroom and bindery, together with the knowledge of die cutting, embossing, and foil stamping are covered. New digital technologies will also be explored, which have added yet another layer of complexity to the mix. Product end use will also be examined and students will be encouraged to take this into account when specifying production materials and processes. Prerequisite: ARTM2120
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  • ARTM 3140: CORPORATE IDENTITY DESIGN

    3.00 Credits
    Robert Morris University

    This course explores the use of type and symbols for the development of identifying long-term marks for various clients [ product, service or company ]. We develop corporate identity systems from concept to print package for each project assignment. Students create corporate and brand identities and then apply them to products, services, environments, and communications. By working on one major identity assignment, students explore different kinds of identity, monolithic, endorsed, and branded. Students follow the following stages - investigation, design brief, developing the design idea, working out the program, and finally implementation. Students create and produce a full corporate identity system with accompanying manual. Prerequisite: ARTM3110
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  • ARTM 3150: ADVERTISING DESIGN

    3.00 Credits
    Robert Morris University

    Through lectures, research and studio work, the student will develop an advertising campaign to meet the client's needs. The course requires students to undertake market research and then to create copy and visual concepts to solve advertising problems for products, services, and ideas. Emphasis will be on developing creative concepts for advertising campaigns and the presentation of ideas to clients. Research focus will be on market research, goals and objectives, target audience, creative strategy, competition, media strategy and media used. 3 credits Prerequisite: ARTM2110
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  • ARTM 3160: PACKAGING DESIGN

    3.00 Credits
    Robert Morris University

    This course provides an intensive examination of graphic design processes as they relate to forms and materials used in package design. Designs are created to meet client marketing and branding needs. Green design is included in the course. Prerequisite: ARTM3110
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  • ARTM 3210: HTML TOOLBOX

    3.00 Credits
    Robert Morris University

    Assuming basic competency in Web site development, HTML Toolbox will explore intermediate level Web development skills through site planning and structure, design, programing, creating templates and site administration. Through lectures, demonstrations, studio problems and critique, students will investigate responsive layouts for desktop and mobile devices, open source content management tools, modular development, and interactivity through forms and jQuery. 3 credits Prerequisite: ARTM2210
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  • ARTM 3220: INTERACTION DESIGN

    3.00 Credits
    Robert Morris University

    In a studio setting, students will build upon the processes and ideas learned in ARTM2220 by participating in interactive experiences, examining case studies, and then design their own interactions. Through lectures, demonstrations, field trips and studio problems, students will focus on the art, technology, and design methods for effectively creating experiences for others. Students will explore interactions on screen, with products and within architecture. Then, students will be introduced to a variety of emerging technologies to prototype and create interesting and engaging interactions. Prerequisite: ARTM2220
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  • ARTM 3300: DIGITAL PHOTOGRAPHY

    3.00 Credits
    Robert Morris University

    A mastery of digital workflow is an essential tool for success in contemporary photography. In this course students will learn foundational skills including digital capture, "raw" file processing, organization, file management, and archiving. Concepts such as color profiling and calibration will help students learn how to produce color-accurate output from digital files. Prerequisite: ARTM2020
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  • ARTM 3307: 3D COMPUTER MODELING WORKSHOP

    3.00 Credits
    Robert Morris University

    The course explores basic knowledge needed to prepare artwork for production purposes within a digital pre-press environment. Traditional finished artwork techniques will also be covered. Students discover the creative possibilities of each of the print and production mediums and the production characteristics that are distinctive to each. Various media are compared and contrasted as aesthetic and technical skills are developed and explored. Paper selection and specification in line with the technical demands of the pressroom and bindery, together with the knowledge of die cutting, embossing, and foil stamping are covered. New digital technologies and product end use will also be examined, and students will be encouraged to take this into account when specifying production materials and processes.
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  • ARTM 3310: ADVANCED DIGITAL PHOTOGRAPHY

    3.00 Credits
    Robert Morris University

    Command of digital output will give students the tools to create superior portfolios and to prepare professional prints for clients. Students will learn the importance of color management and the complesxities of working with various output media. Prerequisite: ARTM3300
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