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Course Criteria
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3.00 Credits
This course emphasizes quantitative and qualitative Customer Relationship Management (CRM) business techniques as they are applied to the managerial decision-making process. All techniques are grounded in practical applications with emphasis on computer solutions. Topics specific to CRM include an introduction to the discipline as an integrated, multi-function, process starting with sales and marketing initiating new customer relationships through the process of converting prospects into customers. In addition, emphasis is on customer-driven sales and marketing as well as service and support, with the goal to increase the level of purchasing from each customer through a cross-selling process via IT-related support services, profiling, and data management systems. Prerequisites: MARK3100, STAT2110 and INFS1020
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3.00 Credits
This course allows the student to apply problem-oriented, triangulated research methods learned in Marketing Research (MARK3700), to a consumer research problem. Students will finalize and submit for approval, a project proposal. Once approved, the student will precede with the initial research, such as problem identification, proposition development, determination of methodology, analysis and report writing. Students will present research at SBUS Spring Poster Conference. Completion and presentation of research will qualify for SET credit under the Undergraduate Research category. Student, in consultation with professor will also identify outlets for publication of research if deemed appropriate. Prerequisite: MARK3700
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3.00 Credits
This course replicates the decision-making process required of marketing managers under dynamic and competitive conditions. The student contributes as a member of a team (company) which makes decisions on many variables including pricing, distribution, production scheduling, advertising, sales force allocation, purchases of marketing research data, etc. Team decisions are evaluated by a computer model and the results of each team's decisions are reflected in terms of sales, market share, profitability, and other measures. Prerequisites -- MARK3100 and 90 Credits.
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3.00 Credits
This course (Current Marketing Topics, Issues, and Controversies) is an in-depth analysis of the leading current topics in the marketing field. This course is designed to develop and enhance students' writing and verbal skills by requiring them to write, present, and defend a research paper in a topical issue in marketing. Prerequisite: MARK3100 and 90 Credits
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3.00 Credits
This course provides students with a basic understanding of how decisions are made for new and existing products, and the effect of these decisions on the marketing plan. Areas to be examined include the product development process from creative methods of idea generation to test marketing. Market research, segment identification, and SWOT (strengths, weaknesses, opportunities, and threats) analyses are learned to prepare the student for writing a strategic product management plan that includes tactics for each phase of the product life cycle. Students are frequently involved with actual new products sponsored by various private corporations. Their activities include: conducting focus groups, examining new product acceptance, analyzing or writing a marketing plan for that product, and providing a series of recommendations to the sponsoring organization for their consideration. Prerequisites: MARK3600, MARK3700 and 90 credits.
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3.00 Credits
QS101 College Mathematics I. This course is a comprehensive study of college algebra topics utilizing the TI-83 calculator wherever possible. Emphasis is placed on the solution and graphing of linear, quadratic, exponential, and logarithmic functions. Systems of equations and inequalities are presented as they relate to linear programming. The TI-83 graphing calculator is required. Prerequisite: MATH0900 or content evidence by placement examination
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3.00 Credits
QS102 College Mathematics II. This is a course for students wishing further study in algebra and trigonometry. This course emphasizes the function concept and includes topics of circular and trigonometric functions, theory of equations, matrices and determinants, vectors, complex numbers, and sequences and series. The TI-83 (or higher) graphing calculator is required. Prerequisite: MATH1010 or content evidence by placement examination
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3.00 Credits
QS105 Mathematical Reasoning and Applications. This course aids the student to be cognizant of the vocabulary and mathematical skills necessary to develop quantitative reasoning skills for the general liberal arts major. It takes the view that modern mathematics has become an art of posing and solving problems by logical reasoning by understanding the problem, devising a plan, and carrying out the plan. The course accomplishes these tasks by dealing with the following topics: algebra, geometry, probability and statistics, set theory, finite groups, graph theory, and basic logic. Computer applications throughout the course may be included. Prerequisite: MATH0900 or content evidence by placement examination.
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3.00 Credits
This course is designed to give elementary education majors the mathematical foundation for early mathematics. Fundamental topics in geometry, measurement, estimation, numeration, number systems, number relations, fractions, decimals, statistics, and probability will be covered. The National Council of Teachers of Mathematics' Curriculum and Evaluation Standards for Grades K-8 and the integration of technology will also be a focus. Prerequisite: MATH1010 or MATH1050
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3.00 Credits
MATH2040 Finite Mathematics and Applied Calculus is directed toward students in the bachelor of science in business administration and other disciplines outside of the School of Engineering Math and Science. Topics covered include systems of linear equations, matrices, linear programming, differential calculus, exponential functions and the mathematics of finance. The primary focus is the application of each of these topics. The graphing calculator (TI83) is used throughout the course to discover and to gain insights into the fundamental concepts. 3 credits Prerequisite: MATH1010 or MATH1020 or content evidence by placement examination.
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