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  • LITO 3520: DRAMATIC ART OF SHAKESPEARE

    3.00 Credits
    Robert Morris University

    This course enables students to study drama as practiced by Shakespeare. While examining the history of Shakespearean production and the historical and cultural contexts of Shakespeare's England, students practice close, critical readings of at least one tragedy, one comedy, and one history play. To help them grasp Shakespeare's dramatic technique, students may participate in dramatic readings, block and deliver short scenes from key plays, and compare and contrast actors' interpretations of various dramatic scenes. Prerequisites: COSK2220 or COSO2220 and any ELIT or LITO course
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  • MARK 3100: PRINCIPLES OF MARKETING

    3.00 Credits
    Robert Morris University

    This course is an introductory study of the marketing discipline. The marketing environment, both domestic and international, are examined along with the variables that act upon them. The primary focus is on the marketing mix, promotional mix, and the characteristics and relevant strategies that are relevant to each stage of the product life cycle. Current issues and concepts such as international marketing, market-place diversity, added-value, customer service, and the role of total quality management are an integral part of course content and interactive learning activities. Prerequisite: 30 Credits
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  • MARK 3400: SOCIAL MEDIA FOR MARKETING

    3.00 Credits
    Robert Morris University

    This course explores the role social media play in modern marketing. The course includes an examination of social media tools, uses and abuses of social media, and practical application. The emphasis is on organizational uses of social media and how best to integrate social media with the overall marketing plan of an organization. Prerequisite: MARK3100
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  • MARK 3500: RETAIL MGMT AND DISTRIBUTION

    3.00 Credits
    Robert Morris University

    This course is an extensive introduction to retailing, the consumer interactive portion of the marketing mix function of distribution. The evolution of retailing is examined from the basics of bartering to its largest current manifestation, the megastore. The variables affecting the retail environment; channel behavior, competition, legal issues, financing, support systems, politics, government regulation, environmental and societal are studied to provide a framework for understanding the basic concepts of retail management. Target market identification, distribution channel construction, site selection, buying, fashion merchandising, visual presentation, promotion, advertising, personal selling, customer service, staffing and human resource management are specific areas of learning providing the student with sufficient resources for hands on project work, including on-site visits and analyses of various types of retailers. Prerequisite: MARK3100
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  • MARK 3600: ADVERTISING/SALES PROMOTION

    3.00 Credits
    Robert Morris University

    This course uses a combination of theory and hands-on approach to the study of the principles underlying the use of advertising and sales promotion as promotional tools in marketing. Topics include the development of advertising strategy, media strategy, sales promotional strategy, sales promotion and publicity. Prerequisite -- MARK3100
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  • MARK 3700: MARKETING RESEARCH

    3.00 Credits
    Robert Morris University

    This course emphasizes the scientific methods and techniques essential to marketing decision making. Research design, primary and secondary source data, designing questionnaires, sampling procedures, methodologies, test marketing design, using statistics for analysis, report writing, and motivation research are stressed. Prerequisites -- MARK3100, STAT2110 (and/or concurrent with STAT2110)
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  • MARK 3800: SALES STRATEGIES AND TECHNIQUE

    3.00 Credits
    Robert Morris University

    This course introduces the principles of professional selling. The relationship of personal selling to the promotional and marketing mix is studied. The selling process from product knowledge through behavioral skills such as: establishing customer rapport, needs analysis, desire building, objection recognition and response, closing, and follow-up techniques are practiced via role-playing and script writing. Sales personality analysis and professional selling strategies are used throughout to enhance and achieve to sell effectively. Prerequisites: MARK3100, COSK2220 or COSK2225, PSYC1010 and SOCI1010 or SOCI1020
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  • MARK 3900: CONSUMER BEHAVIOR

    3.00 Credits
    Robert Morris University

    This course provides the student with a knowledge of the promotional social, cultural and mental processes which influence consumer purchase decisions. Subjects to be dealt with include current market segmentation techniques; personality factors; reference groups; cultural and cross cultural implications; social class membership; children, family, and mature individual buying behavior; perception; learning and attitude formation. Prerequisites: MARK3100, MARK3700, PSYC1010 and SOCI1010
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  • MARK 4050: INTERNATIONAL MARKETING

    3.00 Credits
    Robert Morris University

    International Marketing introduces the student to the complex environment of international marketing. The course stresses the vital importance of the culture and political factors unique to each country as major determinants of marketing success or failure. The basic format of the course covers the world marketing environment, marketing research and intelligence on an international scale, and the management of the international marketing activities including planning, organizing, and controlling international markets. Prerequisite: MARK3100
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  • MARK 4060: SUSTAINABLE MARKETING

    3.00 Credits
    Robert Morris University

    This course involves rethinking traditional marketing practices and increasing the focus on the impact and responsibility in using natural resources. The marketing strategy using sustainable principles and technology to enhance the product life cycle, packaging improvements, assessing competition, and economic factors will be addressed. This course is designed to develop and enhance students' writing and verbal skills by requiring them to write, present, and defend a research paper in a topical issue in sustainable marketing. Prerequisite: MARK3100
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