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Course Criteria
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3.00 Credits
This course is a series of three-credit courses enabling students to focus on issues and projects in communications, media production, multimedia, professional writing, public relations, advertising, and other related areas, and to apply course material to real-world projects. The special topic for each three-credit course is announced one semester before it begins. Prerequisite: COSK1221
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3.00 Credits
This course is a series of three-credit courses enabling students to focus on issues and projects in communications, media production, multimedia, professional writing, public relations, advertising, and other related areas, and to apply course material to real-world projects. The special topic for each three-credit course is announced one semester before it begins. Prerequisite: COSK1221
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3.00 Credits
This course is designed as an advanced, studio/field production class. Students will be engaged in the creation of a 30 min TV program from the initial brainstorming process, to the final editing and 'distribution' of the program. They will also work as a team on one final project, which will be submitted to student competitions around the country. The process of marketing and distribution will be addressed, as students will have to research festivals and screening venues for their final project. The production process will include: idea development, scripting, storyboarding, extensive pre-production, set-design, production (both in studio and field production), editing (cutting the program, incorporating motion graphics, sound design), and packaging the program for distribution. The class will prioritize and develop a content-based program that emphasizes interesting and innovative formal qualities. To contextualize and inform their project, students will study and analyze media literacy, and successful and inspirational TV programming from around the world. Prerequisites: COMM2410, COMM2430, and COMM3420 or concurrent
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3.00 Credits
This course prepares students to explore practical applications of verbal and visual rhetoric for specific subjects, audiences and purposes. Students will examine various theories of writing, layout, color, design, iconography and typography. By applying the principles of invention, arrangement, style and delivery, students will develop strategies to create, analyze, test and critique documents. A user-oriented approach will be stressed in all design practices from planning through production.
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3.00 Credits
This course simulates the "real world" at a safe distance. The course is presented in an experiential, problem-based learning format where students work with clients on perfecting public relations skills and techniques. Students apply their theoretical foundation to work place scenarios to enhance efficiency, effectiveness, and continual development of their public relations skills in a safe and collegial environment. Students will create their own public relations firm devoted to recruiting and servicing clients in a professional and intellectually stimulating manner. Prerequisite: COMM2000
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3.00 Credits
This course focuses on demonstrating proficiency in basis public relations writing techniques. Additionally, focuses on the application of public relations writing techniques, creative development, construction and placement in appropriate traditional and non-traditional media outlets, audience centered messages designed to solve public relations problems. Students will be required to work with a non-profit organization for the duration of the semester as a member of a public relations team. Thus, students will refine writing skills and message placement strategies while enhancing leadership, conflict resolution, and team skills. Prerequisites: 60 credits and COMM2000
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3.00 Credits
Globalization has propelled mainstream organizations to rethink business plans and conduct strategic planning from a new perspective. As a result, the practice of public relations requires a new dimension: understanding the culture, media, economy and political structure of the country in which the organization operates or seeks to operate. Students enrolled in "Public Relations Practices in a Global Society" can earn credit by taking the course at RMU or through participation in an international experience and preparing a research document reflective of an international PR issue. Prerequisite: COMM2000
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3.00 Credits
As the media marketplace continues to converge and new social media tools become available, Public Relations practitioners must develop an understanding of what tools exist, how to reach a target public with an appropriate social media tool and how message construction changes across media venues. This course, which requires a travel component to the PRSSA conference, explores how the traditional media marketplace has evolved to include social media and the impact of social media on the practice of public relations. Students will travel to the PRSSA conference as part of this course. Prerequisites: COMM2000 and COSK2230
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3.00 Credits
This course is a three-credit capstone course for Communication majors that bridges theoretical communication training with career and personal development. Through discussion and activities, students will gain hands-on and experience in engaged learning, leadership and job search preparation. Prerequisites: COMM2020 and 90 Credits
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3.00 Credits
This course, a capstone course in the communication sequence, requires students to confront issues in broadcast, corporate, and non-profit environments from the viewpoint of the media manager-producer. Topics include facility planning; the impact of developing technologies and trends; project administration; and such issues as producer roles, audience analysis, proposal writing, budgets, funding, research, talent selection, scheduling, ethics, liability, copyright, and regulatory bodies (the FCC and BMI/ASCAP). Media distribution and marketing are examined, including transmission modes, duplication, market share, rating point systems, evaluations. Academic Media Center projects are used as case analyses and hands-on experiences for the class. Prerequisite: 90 credits, including 30 in the major and COSK2220 or COSK2225
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