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Course Criteria
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3.00 Credits
This course is designed to give students skills which will enable them to more effectively participate in the process of developing and managing advertising and integrated marketing communications programs. The course will include instructor lectures, guest lectures, exercises, class discussion, a group project that includes practical interaction with business partners in the Pittsburgh region, program evaluation and execution, student presentations, and applicable course reading. Prerequisite: COSK1221
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3.00 Credits
Set in the context of West African politics and society, this course will allow students to examine contemporary communications and communications media in The Gambia as an example of post-colonial national development in sub-Saharan Africa. Students will learn about the history, culture, and contemporary society of the Repblic of th Gambia in classes on the RMU campus, and then will have the opportunity for a two-week study trip to the country. Final projects will be individualized to the students' major.
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3.00 Credits
This course aims to provide you with an understanding of how mass media influence individuals' knowledge, beliefs, and behaviors. This course will investigate the vast body of empirical work on the effects of both media content and media technology upon audiences, with particular emphasis on the theoretical mechanisms governing these effects. You will be assigned a group project and apply the concepts and theories taught in lectures. Each group will come up with one or two hypotheses related to the social-psychological effects of media on their audiences. You will execute an actual study, analyze data, and interpret your results. Prerequisite: 60 credits
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3.00 Credits
This course introduces students to the strategies of successful communications program development and execution. Students will have the opportunity to explore each aspect of the external communications process. Prerequisites: COMM2000 and COSK2230
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3.00 Credits
This course is designed to review the latest principles of public relations with emphasis upon the crucial role of research to develop informed strategy, monitor communication programs, and to evaluate overall campaign effectiveness. The course imparts a managerial perspective rather than a technical skill approach to the use of a wide range of research methods. Students begin the semester with an extensive orientation to the types of research essential at various stages of campaign planning. Lectures and class exercises help the student to understand specific research techniques. Prerequisite: COMM2000
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3.00 Credits
This course explores the role of communication in the rhetorical construction of gender of how communication reflects, refracts, shapes, and revises our understandings of gender and what it means to be gendered. Students are introduced to current theories of gender communication, communicative behaviors of men and women, and the impact of gender in specific contexts including interpersonal relationships, the media, the workplace, and education. Prerequisites: COSK1221, COSK2220, and COSK2221
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3.00 Credits
his course is designed to aid students understanding of the similarities and differences surrounding risk and crisis communications and the planning, managing and response strategies in both contexts. The course will explore through case studies, current events and pseudo events the contexts and uses of diverse communication tools when developing information campaigns that inform the public about the potential risks associated with health or business practices as well as how to plan, implement, monitor and manage a crisis communication situation. Finally, Risk and Crisis communications students will learn how to test risk and crisis communication messages, identify what media works best for distribution to target audiences, and how to evaluate the effectiveness of the communication effort. Prerequisite: COSK2230
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3.00 Credits
Students will explore the communication skills necessary to successfully coordinate minor and major events and develop the skill set to execute the planning of an event. No event can be coordinated without a solid professional relationship between the client and the event planner. Students enrolled in this course will learn the theories driving effective facilitation, conflict management and resolution and negotiation, all of which are skills necessary to cultivate, build and maintain the client-event planner relationship. We will explore the audience the event is targeted to attract and the appropriate promotional techniques to entice the audience to participate based on available funds. Another area of theoretical exploration will be nonverbal and visual communication. Events communicate strong messages about people, causes and organizations. Thus, the verbal and nonverbal messages constructed by event planners will be deconstructed, analyzed and redesigned. Students will explore the communication skills necessary to create binding relationships and maintenance of those relationships, budgeting, proposal writing, use of social media and other technologies to solicit, promote and publicize events as well as event evaluation techniques. Students will have the opportunity to demonstrate mastery of such skills through student engagement activities and/or a service learning activity. Prerequisite: COSK2230
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3.00 Credits
This course enables students to study and present orally literature selected from various genres, including prose narrative, drama, and poetry. Writing and speaking assignments develop skills in aesthetic analysis, literary and textual criticism, and confidence in platform presentations. Content, form, presentational dynamics, and mediated adaptations are studied as components of student presentations of literary selections. CM330-339 SPECIAL TOPICS IN COMMUNICATION is a series of three-credit courses enabling students to focus on issues and projects in communications, media production, multimedia, professional writing, public relations, advertising, and other related areas, and to apply course material to real-world projects. The special topic for each three-credit course is announced one semester before it begins. Prerequisite: COSK1221
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3.00 Credits
This course focuses on the issues, strategies, and tactics for writing advertising and public relation messages. The course is provides students with the opportunity to evaluate, discuss, and integrate areas critical to understanding and utilizing the various key elements associated with public relations and advertising. Prerequisite: COMM2000 or COMM2015
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