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Course Criteria
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3.00 Credits
A course for the development of highly creative and talented students who need to refine skills to produce professional quality news, documentaries, features and commercials. Prerequisites: JOUR 223. Course Objectives (1) Devise a marketable program or series of short features, commercials or PSAs to produce (2) Research, write, cast, record, edit, mix and master a professional, broadcast-quality production or series (3) Have a production (or series) broadcast by a legitimate, establish commercial or non-commerical radio station, or distributed by the agency which authorized the campaign
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3.00 Credits
Designed to meet the needs of those students who desire to pursue careers as on-air talent in broadcasting. The emphasis is on actual performance with every student spending considerable time behind a microphone or in front of a camera. They are shown advanced techniques or "tricks" used by veteran broadcasters. Criticism from the instructor and from professionals is an integral part of the course. Prerequisites: 75+ credits, JOUR 324. Course Objectives (1) Devise a marketable program or series of short features, commercials or PSAs to produce (2) Research, write, cast, record, edit, mix and master a professional, broadcast-quality production or series (3) Have a production (or series) broadcast by a legitimate, establish commerical or non-commerical radio station, or distributed by the agency which authorized the campaign
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3.00 Credits
Students prepare an IMC campaign and present it at the National Student Advertising Competition of the American Advertising Federation. Campaigns have been for a car, credit card company, airline and a magazine publisher, all of which sponsored the annual competition. Students assume job titles and descriptions and produce a comprehensive IMC plan, involving research and all forms of the Integrated Marketing Communications process, including media. Prerequisites: Completion of all School of Communication and PRAD required core courses. Course Objectives Upon successful completion of the course, students should be able to: (1) Perfect the skills necessary to write, design and present a professional level IMC campaign within a team environment. (2) Engage in primary and secondary research methods as well as develop a tactical ability to conduct and analyze research for organizations. (3) Improve abilities to understand, interpret and counsel management professionals with respect to complex marketing situations involving pricing, distribution, brand personality, product appeal and integrated promotions. (4) Further develop the capabilities of understanding the marketing mix including situation analyses, competitive factors, measurable objective settings, complex media mix patterns (traditional, social, direct) and communications evaluation and measurement methods. (5) Develop the professional edge enabling future employers to see positive, creative, intelligent individual talent and the ability to work under pressure with multi-tasking and teamwork. (6) Develop leadership and followership abilities to high levels.
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3.00 Credits
In this course, students will apply producing, directing, videotaping, writing, and editing skills to non-news television programming they create. Programming produced will air on U-View, Point Park University's closed-circuit television channel. Prerequisite: BPMM 215, 329, 304 or 341.
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3.00 Credits
Traditional and transitional principles of news value, news selection, and news presentation will be discussed in class. Applying these principles, students will serve as gatekeepers and decision makers (assignment editors, chief photographers, web producers, head writers, segment producers, anchors and program producers) for a weekly newscast and other student multimedia news efforts. The instructor and students will discuss journalistic, ethical, legal, societal and professional perspectives and challenges presented by these real-world journalistic decisions. Prerequisite: JOUR 304. Course Objectives Upon successful completion of this course, students will be able to: (1) Identify, choose and prioritize appropriate news content for broadcast. (2) Assemble original newscasts based on the week's events and pre-produced material. (3) Enhance broadcast writing skills by regularly compiling newscast readers, VOs, VOSOTs, packages, headlines, and teases. (4) Originate, plan and execute story ideas suitable for newscast. (5) Manage newsroom personnel and resources. (6) Adapt to changes and solve problems in a fast-paced, deadline-driven environment. (7) Prioritize tasks and delegate responsibilities. (8) Justify decisions made in preparation and during execution of newscast. (9) Evaluate news-producing performance.
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3.00 Credits
Course Description: In the course students will review the history of documentary film and profile innovative documentary filmmakers. Students will view and analyze major works within the context of major film theories, as well as a wide variety of documentary archetypes, styles, and methods. The films and filmmakers profiled in the course represent a diverse sampling of modern world cultures. This course is cross-listed with CINE 301 and JOUR 546.
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3.00 Credits
This course will introduce students to the fundamental theories and concepts of management in the media industry. Students will demonstrate their understanding of these concepts through projects, case studies, and management simulations. Prerequisites: Junior or Senior Standing. Course Objectives Upon successful completion of the course, students will be able to: (1) Explain the differences and similarities between the management challenges of various media industries. (2) Explain the fundamental theories and concepts of electronic media management. (3) Apply your knowledge of management theory in order to solve real-world problems. (4) Demonstrate the ability to effectively navigate the labyrinth of departmental relationships and responsibilities in the media environment. (5) Demonstrate the ability to balance the needs of various stakeholders in a media organization.
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3.00 Credits
The purpose of this course is to examine strategic communication practices throughout the stages of a crisis event. Special emphasis is placed on crisis planning, media relationships, image restoration, legal and ethical responses, and the use of social media in news reporting, especially during a crisis. Students will examine recent crises and the proper management of information flow. The course will also cover communications impact of crises on employees, communities, shareholders, donors and government publics. Emphasis will be placed on how to effectively handle a social media crisis and use social media to report on a crisis. Students will also learn how to write and implement social media policies, both for employees and users.Prerequisite: JOUR 306. Dual listed with JOUR 522. Course Objectives Upon successful completion of the course, students should be able to: (1) Recognize the importance of crisis communication in a crisis-driven world. (2) Learn valid methodologies of crisis management and communication both offline and on social media. (3) Become familiar with practice on how to communicate with the media before, during and after a crisis and how to engage with social media in an interconnected world. (4) Analyze journalistic content during a crisis comparing and contrasting social media and traditional media. (5) Develop a journalistic plan for storytelling during a crisis.
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3.00 Credits
This course will teach students how to prove return on investment (ROI) to clients by understanding and evaluating analytics. In addition, students will learn search engine optimization best practices to further increase a brand's social media ROI. Students will have a deeper understanding of the principles and how to measure and prove the ROI of social media and a working knowledge of various industry-standard analytics tools. Students will write social media reports for clients based on ROI and analytics results. Prerequisite: JOUR 306. Dual listed with JOUR 564. Course Objectives Upon successful completion of the course, students should be able to: (1) Learn the fundamentals of data analytics and SEO and the data analytic pipeline. (2) Develop competency in the web-based analytics/SEO programs including Google Analytics and Facebook Insights. (3) Understand how analytics and big data affect various functions including marketing and the supply chain. (4) Analyze data and write reports to illustrate data trends to show ROI. (5) Apply machine learning algorithms to make sense out of data sets both large and small. (6) Speak fluently to disparate groups within an organization, from management to the IT director, about data and the results and implications of data analyses. (7) Implement recommended best practices for analytics and SEO and understand how to apply them within an organization. (8) Know how to identify and evaluate problems and issues with a web site affecting its business performance. (9) Contribute to a planning process to define and SEO strategy.
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3.00 Credits
This course details the development of journalism in print, electronic, and digital media form international roots through the developmental history of the professions, primarily in the United States. Business (advertising and subscription), noncommercial and other models of support for news gathering and dissemination will be traced and analyzed. Development of the philosophical construct of free speech will be explored, as will the role and significance of free expression to politics, governance, social systems, cultural expression, diversity, and economic activity. Course Objectives (1) Identify the key moments, such as the ownership of the press by political parties in the partisan press era, to the rise of advertising during the yellow journalism movement, to coverage of war and scandals, including Watergate scandal, and the rise of professional and ethical codes in the development of the field of journalism. (2) Describe the importance of key developments in the field of journalism, in relation to political contexts. (3) Demonstrate an understanding of how current journalistic best practices evolved. (4) Analyze the structure and conventions of journalistic practices. Demonstrate the ability to report and write knowledgeably about current events in the context of their historical and political foundations.
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