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Course Criteria
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3.00 Credits
Practice in the skills of basic performance and broadcast styles with an overview of the responsibilities required for radio and television announcing. Practical performance situations designed to develop proficiency are required. Course Objectives (1) Complete "Ear Training" by gaining sufficient knowledge and basic mastery of the International Phonetic Alphabet (2) Deliver a standard 3-minute newscast 'live' on-air (3) Deliver a standard radio/TV commerical or Public Service Announcement (PSA) (4) Learn the free-lance opportunities, talent agents, AFTRA and SAG (5) Have a collection of recorded samples for use as a "demo" package
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3.00 Credits
Students will learn the processes and principles behind video and interactive media programming and sales. The course will address Broadcast Television, Cable Television, Video Games, and Video Media Distribution. Students will also learn about economic and business factors, cultural issues, and legal and ethical issues that surround these industries. Prerequisites: BPMM 202. Course Objectives Upon successful completion of the course, students should be able to: (1) Describe the most common programming and sales strategies for video and interactive media. (2) Describe common and emerging distribution strategies for video and interactive media. (3) Demonstrate an understanding of the cultural issues surrounding the video and interactive media industries. (4) Demonstrate an understanding of the economic and business factors present in the video and interactive media industries. (5) Apply knowledge of media law and ethics to case studies in video and interactive media programming and sales.
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3.00 Credits
This course will explore methods of planning integrated communications programs to meet business/organizational strategic objectives. Students will gain the skills of the advertising (communications) planner by learning about target public and market behavior patterns; loyalty rationales of customers, employees and other key stakeholders; message effectiveness and other planning areas. Students will develop an understanding of interpreting and applying research data and strategic objectives to construct creative platforms. This course includes advanced communication research, interview techniques, ethnography and virtual focus groups by using blogs and other social media. Course Objectives (1)Acquire communications strategic planning skills that enable students to produce comprehensive programs and campaigns for organizations. (2) Develop writing and design skills that meet professional standards in advertising and public relations. (3) Further develop research skills in survey design and management, focus group management and secondary research methods using data bases and media planning/resource systems. (4) Become knowledgeable and persuasive in articulating the need for integrated communications in the management of today's organizations fulfilling their missions and enabling their visions. (5) Perfect written and oral presentation skills as related to the communications professions.
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3.00 Credits
Students will explore the principles involved in public relations with major emphasis on achieving and understanding the issues that public relations professionals face on a regular basis. Focus will be on the in-depth study of theories learned in previous public relations courses at Point Park with emphasis on delving into current issues related to those theories. Students are expected to have a basic understanding of key public relations theories and will use class time to expand on areas of interest while applying their knowledge to resolving situations requiring public relations expertise. Prerequisite: PRAD 206. Course Objectives (1) Interpret the 20th century history of public relations. (2) Develop a complete understanding of the values and practice of public relations in government, corporate and social service sectors. (3) Apply the principles of public relations strategies and planning to complex situations (negative and positive) facing organizations today. (4) Improve student media literacy and critical thinknig of current events related to the study of industry best practices in public relations.
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3.00 Credits
Intermediate field video pre-production, production and post-production concepts and techniques are developed and applied. Students combine fundamentals of all three phases of the production to plan, produce and edit videos for non-news purposes. Prerequisites: BPMM 215 . Course Objectives Upon successful completion of the course, students should be able to: (1) Describe and critically deconstruct types of professional video, other than news, produced for corporations, organizations and nonprofits. (2) Demonstrate professional video shooting techniques and aesthetics. (3) Demonstrate professional editing techniques. (4) Apply professional standards, design, develop and produce video projects that target a non-news audience. (5) Evaluate and revise video projects based on feedback to meet the highest video production standards.
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3.00 Credits
The major areas of writing for radio and television that have to do with continuity between programs. Writing assignments include public service announcements, commercials, promotional materials and telespots. Prerequisites: JOUR 151, JOUR 215. Dual listed as JOUR 541. Course Objectives (1) Identify audience segments and their unique attributes (2) Write copy in broadcast format for both radio and television (3) Create effective copy using specific tactics to sell or promote a variety of products (4) Assess copy on the basis of target audience, genre of presentation, creativity and effectiveness.
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3.00 Credits
This course is a survey of issues pertaining to sports media and the marketing of sports products and entities. Emphasis is given to the application of strategic marketing planning concepts. The guiding framework for the course is a "5Ps" model of sports marketing developed with the aim of creating exceptional customer experiences. In turn, experiences strengthen relationships between a company or organization and its customers. The course will also substantially review the emerging trends, tactics and platforms of sports media and be a weekly forum for examining analyzing "hot button" issues breaking in the industry. Course Objectives Upon successful completion of the course, students will be able to: (1) Describe the position of sports marketing and sports media as a distinctive subset of marketing and communications. (2) Identify key issues in the marketing of sports products and properties (i.e., "marketing of sports") and sports media. (3) Explain the role of sports in the marketing strategies of non-sports entities (i.e., "marketing through sports"). (4) Understand the "experience orientation" that places the customer at the center of all marketing and media endeavors. (5) Explain how sports media complements marketing strategies. (6) Develop Idea Innovation practices to develop creative mindsets and habits.
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3.00 Credits
This course will provide technical background for those students in the Digital Media field. Students will incorpo-rate Web design theory and technical skills to create a series of Web products, including graphics, animations, and Web pages. Students will learn the current practices of Web publishing, which may include HTML, Flash, PhP coding, and the use of Content Management Systems. Upon completion of this class, students will have a variety of Web design pieces to add to their portfolios. Prerequisite: GRID 103
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6.00 Credits
Cooperative education(Co-Op) provides students with hands-on experiance in the industry. Students gain practical professional experience, enhance skills learned in the classroom, and acquire contacts with professionals in the business. This course requires students to complete a minimum of 384 hours in the field as well as complete complementary coursework that will enhance the co-op experience. Co-Op experiances must be approved by the Chair of the School of Communication prior to beginning work. Credit can only be earned in the semester that the co-op is taking place and no credit will be granted for past co-ops. This is a Pass/Fail course. Course Objectives 1.Contextualize knowledge , skills, and competencies within an industry setting and master the skills necessary for the global workforce. 2. Create or generate ideas and processes, think open-mindedly, and consider issues from multiple perspectives in the workplace. 3. Work effectively, positively, and actively with others and be able to work with diverse teams, negotiate, and manage conflict. 4. Meet the technical requirements of co-op site by gaining necessary skills and an understanding of trends and developments in the work field. 5.Demonstrate the ability to apply ethical principles in real-world decision making. Course Prerequisites Students must have completed at least 60 credits hours. ( Junior standing). Transfer students must also have completed at least one semester at Point Park University. 3.0 minimum GPA. Co-op experience must be approved by the Chair of the School of Communication.
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3.00 Credits
This course combines classroom preparation and study in an international setting of the media for a designated country. Students will compare and contrast the designated country and U.S. media models, regulations, production, and content. The course may be repeated one time, and only if it is to a different country than the previous on taken by the student. If the course is repeated, the second iteration may only count towards student's General Electives Requirement. Prererquisites:JOUR 101 plus one JOUR 200 level in the student's major area of concentration and Sophomore Standing. Course Objectives (1) Compare and contrast media platforms between the United States and foreign models. (2) Observe on-site applications and journalistic theory through visits to media organizations and outlets. (3) Examine a foreign culture. (4) Research the history and theories of foreign journalistic operations. (5) Demonstrate understanding of the media of a foreign coutnry through media creation activities.
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