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Course Criteria
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1.00 Credits
School of Communication majors complete a practicum in a concentration of their choice. The goal is that students gain practical, hands-on experience through working as apprentices for various University media and applicable offices. Faculty supervise all students who complete an agreed-upon list of assignments at sites such as the campus newspaper, broadcast studios, tasks in appropriate school offices and endeavors involving advertising, marketing, sports information, public relations, alumni affairs, or admissions and recruitment. A site supervisor will evaluate the student's minimum 70 hours effort for the semester. The site list is approved by the faculty, and will be expanded or reduced as needed. The practicum should be completed by the junior year to prepare students for internships at outside media, advertising and public relations agencies or appropriate corporate, governmental or community organizations. The practicum is pass/fail only and may be repeated one time. Course Objectives Upon successful completion of the course, a student will be able to: (1) Use appropriate communication skills in a professional setting. (2) Evaluate personal and professional growth.
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3.00 Credits
This is an advanced-level writing and reporting and storytelling class for dedicated students. The focus of the class is reporting and writing and communicating in a simulated professional environment, drawing upon all the skills learned in prior required and elective courses. Students will report for the Point Park News Service and create multimedia projects. Content created in this class appears on the news service website under the students' bylines. Their work will be offered for publication in media outlets through the news service. Prerequisites: JOUR 260 or permission of the instructor. Course Objectives Upon successful completion of the course, students will be able to: (1) Provide information to readers and audiences. (2) Unearth and write general news stories-as well as stories in the fields of religion, business, science and politics-that are unique. (3) Operate as working journalists. (4) Develop creative story ideas by researching them thoroughly, submitting first drafts, and reworking those drafts for publication.
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3.00 Credits
An on-the-job internship of about 200 hours of paid or unpaid work at a newspaper or other publication, a radio or TV station, photography studio or production company, public relations or advertising agency position. Departmental handout (available from the secretary), advisers and bulletin board postings should be consulted for positions and procedures on locating and registering for an internship. Prerequisites: Completion of sophomore-level core courses, basic courses relating to the specific field of the internship and permission of appropriate faculty supervisor and department chair. (Note: course numbers for internships determined by number of internships completed, not class standing.) Course Objectives (1) Demonstrate the ability to find, interview and obtain an internship position at a (2) Use skills in a pre-professional setting. (3) Compare and contrast the various professional opportunities available in a real-world setting. (4) Account for performance through time logs, written assignments and communication with the faculty supervisor. (5) Evaluate their personal and professional growth.
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3.00 Credits
Students will learn to work in an ever-changing media environment that has affected traditional media platforms, freelance journalists and communicators, and media entrepreneurs. Students will research new media ventures - including efforts in traditional media outlets and online platforms - and nonprofit journalism. Media pioneers will address the class, explaining their media companies and career paths as well as their utilization of innovative platforms to reach audiences. The class will include a review of copyright, legal and ethical issues, business planning and finance. Students will propose and develop their own media businesses or nonprofit ventures throughout the course. Prerequisites: JOUR 260 or permission of the instructor. Course Objectives Upon successful completion of the course, students will be able to: (1) Demonstrate knowledge of the changing media environment and its technical elements and requirements. (2) Communicate with industry leaders and innovators about their work and operations. (3) Understand key business processes, including business planning, copyright, finance, funding, and incorporation. (4) Design and implement a business plan. (5) Create a proposal for a media product to seek investment and other funding sources.
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3.00 Credits
Photojournalism students will refine their photo reporting skills while expanding techniques to include visual storytelling and documenting with emerging technology. Students must be published. An emphasis will be placed on students publishing assignments to further portfolios. Critiques will be an integral part of the course. Prerequisite: PHOT 204, 205 or permission. Course Objectives (1) Work with a print and/or digital journalism to decide on photographs to be taken to accompany stories/articles. (2) Take photographs that are deemed publishable by print and/or digital journalists. (3) Take photographs that are deemed publishable and deliver them to an editor by a deadline. (4) Write accurate two-sentence outlines for photographs consistent with Associated Press style.
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3.00 Credits
Experiential training to develop "on screen" presentation skills through practice of performance techniques in vari-ous television formats. Prerequisite: JOUR 215 or permission. Course Objectives (1) Develop confidence and comfort in front of a television camera. (2) Develop on-camera presentation skills. (3) Assess fairly and objectively their own and others' on-camera performance. (4) Explain the rules of talent agents and talent unions. (5) Demonstrate appropriate industry standard on-camera appearance, including hair, makeup, and clothes. (6) Demonstrate on-camera performance improvement.
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3.00 Credits
As every action finds its way into a database somewhere, data journalism has become a hallmark of journalism. Students will be asked to find reliable data and how to uncover stories buried in spreadsheets, document databases and PDFs. Students will learn to use various software to compile, analyze, dissect, and present what they find in the data, combining the tenets of journalism with computer assisted reporting skills. Compiling data is a critical skill, especially in smaller newsrooms and outlets. Course Objectives (1) Recognize and differentiate data sets in published media. (2) Choose appropriate software tools to evaluate data sets. (3) Find reliable datasets using the internet and other sources. (4) Differentiate between reliable and unreliable datasets. (5) Dissect and analyze data to find story ideas. (6) Combine analysis and traditional reporting tools to create a data-driven news package. (7) Explain numbers and data to the audience using writing, storytelling, and visualization tools.
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3.00 Credits
This course will provide students with the theory and skills to create clear, accurate, informative and visually attractive information graphics. Information graphics represent the intersection of graphics, journalism and science. The goal of the graphic is to efficiently communicate information to trends to help tell stories. Upon successful completion of this course students will have a variety of published information graphics, including pictographs, charts and architectural diagrams to add to their portfolios. Prerequisite: GRID103.
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3.00 Credits
Course Description: This is a practical course that will cover the techniques of message-based writing strategies used by public relations practitioners in various communication functions. The course will involve a variety of intensive public relations writing assignments based on strategies spanning major functional areas of professional public relations work. This course will concentrate on intensive work in the preparation of information for newspapers, radio, television, magazines, speech writing, brochures, newsletters, electronic media, and planning publicity campaigns. Dual Listed with JOUR 521. Prerequisite:JOUR 206 or permission. Course Objectives: (1) Develop and refine professional-level public relations writing skills, emphasizing the specific approaches required for different audiences and media. (2) Enhance the clarity, conciseness, concreteness, correctness, and creativity of a writing. (3) Identify, understand and distinguish between the various types of communication vehicles with knowledge of appropriate use of vehicles based on the audience. (4) Apply the principles, formats and writing styles specific to the preparation of materials that support public relations strategies. (5) Demonstrate proficiency through the conception, writing, and assembly of a press kit for an actual client of their own choosing.
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3.00 Credits
Students will learn the processes and principles behind radio and music programming and sales. The course will address Broadcast Radio, Internet Radio, Audio Media Distribution, and the Record Industry. Students will also learn about economic and business factors, cultural issues, and legal and ethical issues that surround these industries. Prerequisites: BPMM 202. Course Objectives Upon successful completion of the course, students should be able to: (1) Describe the most common programming and sales strategies for radio and music. (2) Describe common and emerging distribution strategies for radio and music. (3) Demonstrate an understanding of the cultural issues surrounding the radio and music industries. (4) Demonstrate an understanding of the economic and business factors present in the radio and music industries. (5) Apply knowledge of media law and ethics to case studies in radio programming, distribution, sales, business, and cultural issues.
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