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Course Criteria
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3.00 Credits
Independent Study
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1.00 Credits
A combination lecture, discussion and critique of student work. The goal is to enable students to make educational and professional choices early in their college years. Surveys entry requirements, duties and job-satisfaction in professions of the J&MC concentrations. Topics include recommended electives, internships, networking, resumes, interviewing, portfolios and research sources. Required of majors and planned for the sophomore level. Course Objectives (1) Write various "professional documents," such as cover letter and resume, to include in a portfolio. (2) Describe clearly their professional ambitions. (3) Continue to develop personal and professional ethics. (4) Analyze strengths and weaknesses as they relate to realistic professional career paths. (5) Apply University and county resources in order to assist in employment and career development. (6) Develop self-confidence and initiative to engage in continual professional renewal and career growth.
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3.00 Credits
Provides students with basic planning, writing, design and production techniques for creating and enhancing persuasive communications. Students will use copywriting skills, desktop publishing and design programs, combined with solid theory in targeting and reaching audiences to complete advertising campaigns that include print ads, broadcast ads, direct mail pieces, Web advertising and a variety of other vehicles. The use of typography, color, graphics and other design tools will be used to target these creative messages. Upon completion of this class, each student will have an advertising campaign to add to his or her portfolio. Prerequisite: PRAD 206 Course Objectives (1) Apply management skills in advertising planning in a strategic manner to advertising situations, targeting demographics, geography, and lifestyles. (2) Develop strong, succinct advertising objectives with specific timeframes, outcomes and measurability. (3) Select, recommend and execute various creative approaches and styles that achieve advertising objectives. (4) Assemble media plans that reinforce and repeat advertising messages in a consistent manner. (5) Create and produce advertising campaign using copywriting, design, and production methods. (6) Present advertising campaigns using various media in client appropriate settings for consumer, public service, and business-to-business situations.
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3.00 Credits
Photojournalism students will learn the basic skills, theory and history to obtain and report with a camera under deadline conditions. Assignments will be within the university and extend into the community. An emphasis will be placed on students publishing assignments to begin portfolios. Critiques will be an integral part of the course. Prerequisites: PHOT 204, 205 or permission. Course Objectives (1) Define and employ basic photojournalism terminology (2) Control ideal exposure with a digital camera (3) Decide accurately which camera parameters to use for different photographic goals. (4) Digitally process photographs (5) Adopt processes and goals of the concept of the visual narrative. (6) Critique others' photographs and apply others' critiques at an increasingly professional level. (7) Compose and execute photography for various media outcomes in a simulated newsroom experience.
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3.00 Credits
The course introduces fundamental concepts for both motion and static graphics as applied to graphics, titles and promos for screen, including graphics and promos for television networks and film titles and logos for advertising. The focus is on design presentation and development, screen composition, graphic transitions and content for all areas of television and web production. Students will contruct graphic elements and typography for use in projects while addressing issues and dynamic relationships. Prerequisite: GRID103.
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3.00 Credits
This class functions as a multimedia newsroom and produces content for some or all of WPPJ, U-View, the Point Park News Service, and a weekly newscast. Students write and edit broadcast news packages to deadline, record news in the field, refine broadcast presentation skills, and employ reporting and interviewing techniques for a variety of situations in broadcast news. Prerequisites: JOUR 151, Course Objectives (1) Define the elements that are used to create professional news packages. (2) Identify and use professional storytelling techniques. (3) Identify, research, and tell stories appropriate for broadcast news. (4) Develop interviewing skills based on professional standards. (5) Improve skills in media acquisition and editing. (6) Improve skills in media performance.
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3.00 Credits
This course will provide students the conceptual and technical understanding of the power and philosophy of social media. The course will specifically focus on how social media is changing media, business, journalism and government in fundamental ways. Upon completion of this course, students will have practical knowledge in the use of social media tools and building and maintaining an online community as well as a solid foundation in writing and reporting for social media. Prerequisite:30+ credits. Course Objectives Upon successful completion of the course, students should be able to: (1) Recognize current social media channels are and how brands use them to communicate with their customers. (2) Understand and be able to produce social media campaign components on various platforms. (3) Know the history and importance of social media and participatory journalism. (4) Understand how to actively engage an audience through social media. (5) Understand how social media fits into the framework of journalism and information sharing, especially during breaking news events.
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3.00 Credits
Students apply management, news writing, feature writing, copy editing, desktop publishing, photography, and advertising skills learned in other School of Communication classes to produce an online magazine. Students will engage in multiplatform journalism, working in multiple media modalities. Prerequisite: JOUR 260 or instructor permission. Course Objectives (1) Explain and apply fundamental and advanced concepts of communications process and theory, including the writing process, skills and semantics; communications rights, freedoms and responsibilities. (2) Write a multi-platform journalistic story, including interviewing sources and copyediting. (3) Design and layout a digital newsmagazine. (4) Act as editors of the digital publication, including assigning stories, working with writers and follow-up. (5) Identify and explain the basic techniques of multi-platform digital media. (6) Produce a finished, multi-platform digital magazine demonstrating understanding and ability of the above concepts.
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1.00 Credits
The goal of this course is that students gain practical, hands-on experience through working as apprentices on specific non-U-View television programs. Faculty will supervise students in these programs and a site supervisor will evaluate the student's minimum 70 hours effort for the semester. This course should be completed by the junior year to prepare students for internships at outside media. The course is pass/fail only and may be repeated one time. For Broadcast Production and Media Management Majors, and for Broadcast Reporting Majors, this course may substitute for JOUR 311 Practicum. Prerequisites: JOUR 216 or permission. Course Objectives Upon successful completion of the course, students will be able to: (1) Use appropriate video production skills in a professional setting. (2) Evaluate personal and professional growth.
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3.00 Credits
Students will further develop and apply management, news writing, feature writing, copy editing, desktop publishing, photography, and advertising skills learned in their first semester of multiplatform magazine reporting. Advanced publication and management skills will be expected through serving as Editor, Copy Editor, Photo Editor, Advertising Manager, Designer, or On-line Editor. Students will engage in multiplatform journalism, working in multiple media modalities. Prerequisite: JOUR 308 or instructor permission. Course Objectives (1) Explain and apply fundamental and advanced concepts of communications process and theory, including the writing process, skills and semantics; communications rights, freedoms and responsibilities. (2) Write a multi-platform journalistic story, including interviewing sources and copyediting. (3) Design and layout a digital newsmagazine. (4) Act as editors of the digital publication, including assigning stories, working with writers and follow-up. (5) Identify and explain the basic techniques of multi-platform digital media.
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