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  • 3.00 Credits

    Multi-camera video production and directing concepts and techniques are developed and applied. Students apply fundamentals of all multi-camera production crew positions, organize and direct crew personnel, and adapt multi-camera production skills for video productions. Course Objectives (1) Direct various television/video studio productions. (2) Use and speak the vocabulary and jargon of television. (3) Operate television studio equipment proficiently to communicate television/video messages. (4) Employ production teamwork skills in order to produce a cohesive message. (5) Develop television studio craftsmanship for creative and practical purposes. (6) Demonstrate abilities in all studio production positions. (7) Demonstrate safe working practices in order to maintain a safe situation.
  • 3.00 Credits

    This course will provide students with the skills necessary to write multimedia content for many different media platforms, including advertising, public relations, journalism, photography, and video. This class will cover Web writing skills, including writing for search engine optimization (SEO), social media and blogging. Upon completion of this course, students will have a variety of written assignments spanning multiple disciplines to add to their portfolios. Students must pass with a C- or better to progress in the major if this is a required major course. Prerequisite: JOUR 150.
  • 3.00 Credits

    Study and practical experience at the WPPJ radio studio emphasizing the basic elements of radio program production and direction, including technical aspects, basic programming, scripting and the development of audio materials. Prerequisite: JOUR 101. Course Objectives (1) Learn basic radio production terminology, procedures, music copyright and mechanical rights and practices (2) Learn how to do simple voice recording and editing, producing a single track 3-minute feature production (3) Learn how to mix multiple sound sources together to produce a :60 broadcast standard commercial or Public Service Announcement (4) Produce a broadcast standard multi-track 5-minute program
  • 3.00 Credits

    This course is critical-analytic, designed to serve as an introduction to the practice of media literacy through the close reading of media texts. Students will survey the major schools of analytic thought in the cultural-critical tradition and apply them to popular media in order to be able to identify and discuss major themes depicted in the texts. Each instructor who teaches the course is free to choose the genre of media, as well as the major themes students will identify and discuss. The main framework for media text analysis will remain consistent across all iterations of the course. Course Objectives Upon successful completion of the course, students will be able to: (1) Define key terms and critical theories for understanding television, film, or Internet texts in the cultural-critical tradition, such as semiotics, narrative structure, genre, discourse and content analysis, as well as the theory on the politics of representation. (2) Examine television, film, or Internet texts for aesthetic, cultural, historical, or social context. (3) Describe the forms, styles, or structures of television, film, or Internet texts. (4) Describe the role of audience, genre, or purpose in forming an interpretation of television, film, or Internet texts. (5) Compare and contrast media texts in order to apply critical theories and key terminology to media texts.
  • 3.00 Credits

    Course will explore various secondary research techniques using available government and organizational databases, me-dia coverage/analysis, library resources and other tools. Course will also cover primary research methods, including sur-veys (planning, methods and analysis), observation, experimentation and focus groups. Students will develop capabilities in planning and designing research objectives, tools and evaluation systems, including survey construction, tabulation and interpretation, as well as focus group management. Prerequisite:PRAD206.
  • 3.00 Credits

    A lecture-laboratory and personal conference course in the writing of feature stories for print media, both newspapers and magazines. Prerequisites: JOUR 150. Course Objectives (1) Explain differences between hard, breaking news and stores that focus more on the human condition, problems, and triumphs. (2) Apply feature writing techniques that include descriptive writing, ___ graphs, anecdotal leads and narrative story structure. (3) Conduct background research for current events and cultural/societal issues for use in feature stories. (4) Interview subjects for stories ranging from science and technology to arts and current thought. (5) Use quotes and background citations sparingly and contextually to tell a compelling story. (6) Define the importance of features to journalism and readers.
  • 3.00 Credits

    Reporting students will develop the basic skills to obtain and report information by completing actual assignments under deadline conditions. The assignment will begin within the college and extend into the Pittsburgh community. An emphasis will be placed on students publishing assignments to begin portfolios. Prerequisites: JOUR 150. Course Objectives (1) Search public records in public setting. (2) Use computer-assisted public records searches. (3) Employ a variety of reporting techniques. (4) Organize and write stories. (5) Publish stories in order to develop a professional portfolio.
  • 3.00 Credits

    This course will provide an introduction to multimedia production, writing and theory. Students will learn the industry from a historical perspective, as well as learn the basics of blogging and promoting content, video and audio for the Web, slide shows, podcasting, RSS feeds, creating interactive quizzes and timelines, mobile publishing, and other relevant topics. Upon completion of this course students will have a comprehensive technical knowledge of the many opportunities for multimedia production. Prerequisite: JOUR 103 Course Objectives (1) Demonstrate an understanding of the fundamental and advanced concepts of the emerging world of new media technology and online journalism (2) Survey existing online journalism sites (3) Recognize the technical elements of web publishing (4) Design a functional online journalism news site (5) Compare and contrast the theories and practices of multimedia technologies including social networking, audio, video, blogging and information graphics (6) Review the theories and practices of online news writing and its implications in the current industry
  • 3.00 Credits

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