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  • GRID 336: Branding and Identity Design

    3.00 Credits
    Point Park University

    This course provides students with advanced planning, design and production techniques for creating and enhancing persuasive communications. Students will use industry standard software, combined with solid theory in targeting and reaching audiences through creative and persuasive messages. Students will conceive and create and apply designs including logos, stationary systems and graphic standards for a variety of organizations. Prerequisites: GRID 307. Course Objectives Upon successful completion of the course, students should be able to: (1) Research and identify the nature of organizations and their communication needs. (2) Recognize the terminology used in branding and corporate identity design. (3) Demonstrate the ability to use standard tools for creating, producing and publishing designs. (4) Generate and critique multiple identity concepts for a design. (5) Develop a practical and reproducible design(s), which reflects the organization's image to the targeted audience.
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  • GRID 340: Interactive Graphic Design I

    3.00 Credits
    Point Park University

    This studio course focuses on beginning interactive design. Students will begin to learn the similarities and differences when designing and producing work in print, web, and interactive mediums. Emphasis is placed on developing design solutions for web and interactive design. Students will learn industry software at a basic level used to design, produce, and code, web and interactive design. Students will learn about typographic needs and restrictions when designing for the web and interactive design versus print. Prerequisites: GRID 160, GRID 205 and GRID 307. Course Objectives Upon completion of this course students will be able to: 1. Relate the knowledge of the differences between print, web and interactive mediums. 2. Demonstrate how to design projects that work across print and interactive mediums. 3. Design, produce and impelment web design projects. 4. Make use of basic coding needed to produce interactive design. 5. Compile a portfolio of projects.
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  • GRID 355: Magazine and Media Design

    3.00 Credits
    Point Park University

    This course provide students with advanced planning, design and production techniques for creating and enhancing persuasive editorial design. Students will use industry standard software combined with solid theory in targeting and reaching audiences. Students will conceive and create designs for promotional campaigns, including newsletters, brochures, magazine spreads and marketing collateral. Prerequisite: GRID 307. Course Objectives Upon successful completion of the course, students should be able to: (1) Create professional-level designs for publications. (2) Show the application of communications and layout principles. (3) Demonstrate the ability to use standard tools for creating, producing and publishing designs. (4) Demonstrate the ability to produce, present and submit clean, professional work. (5) Research and identify the nature of organizations and their communication needs.
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  • GRID 405: Packaging and Retail Design

    3.00 Credits
    Point Park University

    This studio course focuses on three-dimensional structures for a broad range of products that not only protect package contents but also create an experience for the user. Students examine how messages behave when distributed in three-dimensional space. Conceptual development, prototyping, materials, type, image, layout, design and form are explored to create direct mail, packaging, point of purchase display and environmental designs. Emphasis is placed on developing solutions in relationship to the marketing concepts and objectives. The class will also focus on social, sustainable and environmental issues. Prerequisites: GRID 307. Course Objectives Upon successful completion of the course, students should be able to: (1) Demonstrate the ability to use typography and imagery on a 3-D surfaces. (2) Demonstrate the ability to design on multi-surfaces. (3) Demonstrate the ability to develop solutions to packaging problems. (4) Critique packaging in the marketplace. (5) Make 3-D prototypes.
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  • GRID 415: Typography II

    3.00 Credits
    Point Park University

    This course will study the advanced use of typography in multi-page documents. Students will learn to create and experiment with typographic forms. Students will strengthen their ability to relate and use type and image all together in design compositions. Students will build advanced skills for typographic layout, expressive typography and conceptual thinking. Students will learn to apply typography in a variety of graphic and interactive mediums. Learn the typographic different need in screen and interactive mediums. Prerequisite: GRID 160, GRID 205 and GRID 307 Course Objectives Upon completion of this course students will be able to: 1. Use typography when designing multi-page and multi-screen design projects. 2. Create experimental typography to solve communication problems. 3. Choose appropriate fonts, styles, point sizes, linespacing, and leading in screen, interactive print mediums. 4. Demonstrate an advanced aesthetics for typography. 5. Use type and image together appropriately and effectively. 6. Demonstrate advanced proficiency in designing or editing a type font.
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  • GRID 440: Interactive Graphic Design II

    3.00 Credits
    Point Park University

    This studio course focuses on advanced interactive design. Students will learn these similarities and differences when design and producing in print, web, and interactive mediums. Emphasis is placed on developing design solutions for web and interactive design. Students will learn at an advanced level the industry software used to design, produce, code, web and interactive design. Prerequisites: GRID 160, GRID 205, GRID 307 Course Objective Upon completion of this course students will: 1. Demonstrate their knowledge of the differences between print, web, and interactive mediums and the advantages each provides for clients. 2. Create and design across print and interactive media and mediums. 3. Research, design, produce, and implement one or more web design projects. 4. Apply coding needed to produce interactive design at an advanced level. 5. Create, design, and procduce project(s) of profesional portfolio quality. 6. Create, design, produce and implement their own graphic and interactive design web portfolio.
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  • GRID 490: Graphic&Interactive Design Capstone

    3.00 Credits
    Point Park University

    This course will serve as a capstone to those in graphic & interactive design major. The course will be conducted in a workshop format, with students producing a branding package for themselves that includes resume, cover letter, and final print and web portfolio that they can use in their professional job search. Students will also produce a self-directed project that will support their employment goals in an area of graphic design and/or interactive design. Prerequisite: GRID 205, GRID 307, GRID 336, GRID 340. GRID 355, and passing the jr. graphic& interactive design portfolio review. Course Objectives Upon completion of this course students will: (1) Create a branding campaign for themselves including resume, cover letter, and portfolio. (2) Produce a job search ready web and print portfolio for a graphic and/or interactive design job. (3) Demonstrate an understanding of the job search process for the graphic and/or interactive design field. (4) Create a comprehensive self-directed project for their portfolio.
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  • GRID 507: Graphic Design II

    3.00 Credits
    Point Park University

    Using Macintosh and PCs for desktop publishing. This course emphasizes on technical skills, design and creativity in producing professional publications. Beginning skills taught, advancing to projects involving newsletters, newspaper and magazine pages, advertisements and brochures, as time permits. Not available to the student with credit in GRID 307.
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  • GRID 520: Magazine and Media Design

    3.00 Credits
    Point Park University

    This course provide students with advanced planning, design and production techniques for creating and enhancing persuasive editorial design. Students will use industry standard software combined with solid theory in targeting and reaching audiences. Students will conceive and create designs for promotional campaigns, including newsletters, brochures, magazine spreads and marketing collateral. Prerequisite: GRID 507 or 307. Course Objectives Upon successful completion of the course, students should be able to: (1) Create professional-level designs for publications. (2) Show the application of communications and layout principles. (3) Demonstrate the ability to use standard tools for creating, producing and publishing designs. (4) Demonstrate the ability to produce, present and submit clean, professional work. (5) Research and identify the nature of organizations and their communication needs.
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  • GRID 536: Branding and Identity Design

    3.00 Credits
    Point Park University

    This course provides students with advanced planning, design and production techniques for creating and enhancing persuasive communications. Students will use industry standard software, combined with solid theory in targeting and reaching audiences through creative and persuasive messages. Students will conceive and create and apply designs including logos, stationary systems and graphic standards for a variety of organizations. Prerequisites: GRID 307. Course Objectives Upon successful completion of the course, students should be able to: (1) Research and identify the nature of organizations and their communication needs. (2) Recognize the terminology used in branding and corporate identity design. (3) Demonstrate the ability to use standard tools for creating, producing and publishing designs. (4) Generate and critique multiple identity concepts for a design. (5) Develop a practical and reproducible design(s), which reflects the organization's image to the targeted audience.
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