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Course Criteria
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3.00 Credits
No course description available.
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3.00 Credits
The course introduces fundamental concepts for both motion and static graphics as applied to graphics, titles and promos for screen, including graphics and promos for television networks and film titles and logos for advertising. The focus is on design presentation and development, screen composition, graphic transitions and content for all areas of television and web production. Students will contruct graphic elements and typography for use in projects while addressing issues and dynamic relationships. Prerequisite: GRID103.
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3.00 Credits
Students will learn the processes and principles behind radio and music programming and sales. The course will address Broadcast Radio, Internet Radio, Audio Media Distribution, and the Record Industry. Students will also learn about economic and business factors, cultural issues, and legal and ethical issues that surround these industries. Prerequisites: BPMM 202. Course Objectives Upon successful completion of the course, students should be able to: (1) Describe the most common programming and sales strategies for radio and music. (2) Describe common and emerging distribution strategies for radio and music. (3) Demonstrate an understanding of the cultural issues surrounding the radio and music industries. (4) Demonstrate an understanding of the economic and business factors present in the radio and music industries. (5) Apply knowledge of media law and ethics to case studies in radio programming, distribution, sales, business, and cultural issues.
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3.00 Credits
Students will learn the processes and principles behind video and interactive media programming and sales. The course will address Broadcast Television, Cable Television, Video Games, and Video Media Distribution. Students will also learn about economic and business factors, cultural issues, and legal and ethical issues that surround these industries. Prerequisites: BPMM 202. Course Objectives Upon successful completion of the course, students should be able to: (1) Describe the most common programming and sales strategies for video and interactive media. (2) Describe common and emerging distribution strategies for video and interactive media. (3) Demonstrate an understanding of the cultural issues surrounding the video and interactive media industries. (4) Demonstrate an understanding of the economic and business factors present in the video and interactive media industries. (5) Apply knowledge of media law and ethics to case studies in video and interactive media programming and sales.
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3.00 Credits
Intermediate field video pre-production, production and post-production concepts and techniques are developed and applied. Students combine fundamentals of all three phases of the production to plan, produce and edit videos for non-news purposes. Prerequisites: BPMM 215 . Course Objectives Upon successful completion of the course, students should be able to: (1) Describe and critically deconstruct types of professional video, other than news, produced for corporations, organizations and nonprofits. (2) Demonstrate professional video shooting techniques and aesthetics. (3) Demonstrate professional editing techniques. (4) Apply professional standards, design, develop and produce video projects that target a non-news audience. (5) Evaluate and revise video projects based on feedback to meet the highest video production standards.
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3.00 Credits
The major areas of writing for radio and television that have to do with continuity between programs. Writing assignments include public service announcements, commercials, promotional materials and telespots. Prerequisites: JOUR 151, BPMM 215. Dual listed as JOUR 541. Course Objectives (1) Identify audience segments and their unique attributes (2) Write copy in broadcast format for both radio and television (3) Create effective copy using specific tactics to sell or promote a variety of products (4) Assess copy on the basis of target audience, genre of presentation, creativity and effectiveness.
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3.00 Credits
No course description available.
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3.00 Credits
A course for the development of highly creative and talented students who need to refine skills to produce professional quality news, documentaries, features and commercials. Prerequisites: BPMM 223. Course Objectives (1) Devise a marketable program or series of short features, commercials or PSAs to produce (2) Research, write, cast, record, edit, mix and master a professional, broadcast-quality production or series (3) Have a production (or series) broadcast by a legitimate, establish commercial or non-commerical radio station, or distributed by the agency which authorized the campaign
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3.00 Credits
In this course, students will apply producing, directing, videotaping, writing, and editing skills to non-news television programming they create. Programming produced will air on U-View, Point Park University's closed-circuit television channel. Prerequisite: BPMM 215, 329, 304 or 341.
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3.00 Credits
This course will introduce students to the fundamental theories and concepts of management in the media industry. Students will demonstrate their understanding of these concepts through projects, case studies, and management simulations. Prerequisites: Junior or Senior Standing. Course Objectives Upon successful completion of the course, students will be able to: (1) Explain the differences and similarities between the management challenges of various media industries. (2) Explain the fundamental theories and concepts of electronic media management. (3) Apply your knowledge of management theory in order to solve real-world problems. (4) Demonstrate the ability to effectively navigate the labyrinth of departmental relationships and responsibilities in the media environment. (5) Demonstrate the ability to balance the needs of various stakeholders in a media organization.
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