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Course Criteria
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3.00 Credits
This course provides the academic foundation for individuals interested in pursuing a career as a sports agent/talent agent. The course serves as an overview of the issues involved with talent management. Topics include: the history of the agent industry; federal, state, and university rules and regulations; client recruitment; draft preparation; contract negotiations; and the branding of a client. In addition students will explore client relations, tax preparation and estate planning. Prerequisites: SAEM major; Junior or Senior standing. Course Objectives Upon successful completion of the course, students will: (1) Have an understanding of what a talent agent's duties are including securing a client, marketing a client as a brand, the financial responsibilities of a client and more. (2) Provide a financial document for the talent using an Excel format to determine how much revenue the performer has earned for their appearance and/or endorsement. Payment structures and royalty reporting will be incorporated into the reporting spreadsheets. (3) Prepare and create an "Appearance" contract and "Endorsement" contract to be sent to the potential booking client used to secure an artist for a performance and/or sponsorship opportunity. (4) Draft press releases that will be utilized to promote a talent's appearance and/or corporate partnership.
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3.00 Credits
This course is designed for students interested in the sports agent management business. The industry will be covered from four major perspectives: (1) legal Representation, (2) contract negotiations, (3) marketing & public relations support, (4) all other services that agents provide their clients in this ever growing marketplace. Prerequisites: SAEM Major, SAEM 250. Course Objectives Upon successful completion of the course, students will be able to: (1) Appraise key concepts of marketing and branding a player. (2) Analyze situations and determine solutions regarding issues between athletes, the contracted organization and collective bargaining argeement. (3) Gather and evaluate critical information to develop client marketing and communication plans. (4) Examine the ethics and related corporate social responsibility issues impacting professional athletes.
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3.00 Credits
This course will help students understand the importance of leadership development, strategy and execution. Students will gain practical insights that can be applied to any sports organization that strives to operate on the principles of integrity. Prerequisites: SAEM Major, SAEM 250. Course Objectives Upon successful completion of the course, students will be able to: (1) Communicate key management and leadership concepts.
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3.00 Credits
This course is designed to provide students with the opportunity to examine and critically analyze real-world media relation practices in sports. The course will explore all aspects associated with media relations including: social media; ethics in the media; media writing; time management; special events; and interacting with the media. Prerequisites: SAEM Major, SAEM 202, SAEM 303. Course Objectives Upon successful completion of the course, students will be able to: (1) Gather,analyze and evaluate the job functions of media relations practitioners in sports and implement ongoing relationships with members of the media. (2) Develop strategies to deal with both ethical dilemmas and crises communications. (3)Communicate key concepts in the media relations in sports. (4) Apply information technology tools used in media relations. (5) Define challenges and opportunities facing media relations professionals and assess decision making.
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3.00 Credits
No course description available.
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3.00 Credits
Utilizing case law, this course will provide an in depth discussion of the role of the law in the sports, art and entertainment industry. Students will gain a comprehensive understanding of the SAE industry through in-class discussions, legal briefings, textbook and trade publications. Prerequisites: SAEM major; BMGT 201; Junior Standing. Course Objectives At the conclusion of this course, students will: (1) Formulate arguments for a mock trial based on legal principles associated with sports, arts, and entertainment law. (2) Appraise the various legal documents utilized in sports, arts and entertainment law. (3) Compose key documents and craft persuasive legal arguements to accomplish the goals of an entertainment lawyer. (4) Improve upon their analytical and problem-solving skills necessary to become effective entertainment lawyer. (5) Monitor the increasing complex ethical issues facing managers/lawyers in sports, arts and entertainment organizations.
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3.00 Credits
This course explores the business of producing Broadway, commercial theatre and dance, as well as nonprofit performing arts. Students will analyze best practices for producing including programming, raising capital, securing and scheduling venues, artistic and working with unions. Prerequisites: SAEM or COPA Major, Junior Standing. Course Objectives Upon successful completion of the course, students will be able to: (1) Appraise the differing business models amongst Broadway and nonprofit performing arts organizations. (2) Formulate an operating plan for a producing performing arts organization utilizing best practices. (3)Compile the necessary research to formulate a season at a producing arts center serving a diverse consituency. (4) Compose a season brochure and present it to the class.
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3.00 Credits
This course encompasses the fundamental theories behind designing a fundraising plan for nonprofit arts organizations, as well as, practical experience in writing an annual fund appeal, researching foundations and government entities. Additional topics consist of: internal/external forces affecting fundraising, ethics, stewardship and leading and building a fundraising team. Prerequisites: Open to all University majors; Sophomore Standing. Course Objectives Upon completion of this course students will be able to: (1) Demonstrate an understanding of the different sources of contributed income and the methods in which they can be solicited. (2) Create an annual fund appeal. (3) Write a proposal utilizing the Grantmaker of Western Pennsylvania's Common Grant Application. (4) Through discussion and exercises, student will ascertain the internal/external forces affecting fundraising and understand key ethical issues. (5) Work in groups of two or three to conduct research on corporate and foundation prospects for an organization in the Pittsburgh community. (6) Gain technological proficiency using Blackboard and research tools available at the Carnegie Library of Pittsburgh. The course syllabus, grades and supplemental materials will only be available on Blackboard.
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3.00 Credits
This course encompasses advanced fundraising theories for nonprofit organizations including: cultivating donors, developing fundraising plans, working with board of directors, selecting relationship management software, capital campaigns, and planned giving. Prerequisites: SAEM Majors; SAEM 325; Junior Standing. Course Objectives Upon successful completion of the course, students will be able to: (1) Design an integrating social media and comprehensive fundraising campaign. (2) Compose a foundation grant (3) Critique the gift acceptancy policies of a non profit organization, and determine if they touch upon the key ethical dilemmas facing fundraisers. (4) Formulate a briefing sheet for a major gift solicitation.
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3.00 Credits
Internships provide students with hands on experience at sports, arts, and entertainment organizations. Students gain practical experience, enhance skills learned in the classroom, and acquire contacts with professionals in SAEM. This course requires students to complete 150 hours in the field, be evaluated by their supervisor and prepare a report. For SAEM/COPA dual majors who are considering continuing for their MBA, a total of 200 hours is required. Students must be approved prior to beginning their internship and should have a Q.P.A. of 3.0 or higher. Prerequisite: SAEM major with approval; SAEM 350 Course Objectives Upon completion of this course students will learn to : (1) Apply the theoretical knowledge learned about the entertainment industry in the classroom to the workplace. (2) Develop maturity, responsiblity and self-dependence. (3) Utilize professional communication skills in the workplace. (4) Recognize the importance of ethical behavior in the workplace. (5) Prepare periodic reports and professional journals via social media or electronic portfolio.
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