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  • POLS 402: Constitutional Law

    3.00 Credits
    Point Park University

    This course serves as a general introduction to the study of constitutional law in the United States. The study of constitutional law in this country is important because there is scarcely a facet of American life, public or private, that has not fallen within the scope of constitutional adjudication and interpretation by courts. At the apex of the American legal system is the United States Supreme Court, whose decisions have had, on occasion, dramatic and far-reaching consequences for the American political system. and the life of the American people. During this term, we shall examine the role of the Court in American life through careful analysis of its decisions in leading cases. By the end of this term, students should be familiar with the significance of the Court's holdings in numerous important decisions, as well as the reasoning underlying contending positions toward the constitutional questions posed in these cases. Consequently, the major focus of this course will be the analysis and discussion of these cases in class. The teaching method employed in this class will be to engage students in dialogue over these questions of constitutional interpretation. Students will be expected to read the assigned materials carefully in order to be able to participate fully and effectively in class discussion. Course Objectives (1) Explain and analyze the role of the Supreme Court and the federal court system within the American political system (2) Explain and analyze judicial review, constitutional politics and different modes of constitutional interpretation - meaning of terms like "conservative" and "liberal" in the context of judicial appointments and decision making (3) Explain and analyze the nature of Congress's Power; Conflicts between the executive and legislature; the Chief Executive and domestic politics (4) Explain and analyze Presidential power and foreign affairs; War powers; Different theories of presidential power (5) Explain and analyze interaction between the states and national government; the issue of Federeralism in historic and contemporary context; the debate over the Commerce Clause and the Expansion of National Powers; (6) Explain and analyze Economic Liberties; the rise and fall of Economic Substantive due process; the constitutional basis of economic rights and capitalism; the debate between judicial progressives and conservatives over national government regulation of economic activity (7) Explain and analyze the Bill of Rights and its application to all levels of government in the United States; the debate over the "Incorporation Doctrine"; (8) Explain and analyze Substantive Due process and the Capital Punishment debate (9) Explain and analyze Substantive Due process, Privacy and judicial activism: the abortion debate; parenthood; "right to die" (10) Explain and analyze First Amendment Expressive freedoms - Freedom of Speech, (11) Explain and analyze First Amendment Religion provisions and the doctrine of Separation (12) Explain and analyze Civil Rights; Equal Protection Brown v. Board of Education and the (13) Explain and analyze Gender, Citizenship and Age Equality Claims (14) Explain and analyze Rights of the Accused; Right to Bear Arms (15) Explain and analyze Voting and Political Representation
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  • POLS 408: International Law

    3.00 Credits
    Point Park University

    This course explains the legal rules and principles that guide relationships among nations. Case materials cover international law and the International Court of Justice. Course Objectives (1) Examine International Law within the contemporary International System (2) Examine realist and idealist views of International Law (3) Examine brief survey of the development of International Law (4) Examine Treaties in International Law (5) Examine the U.S. Constitution and International Law (6) Examine International Law and the Use of Force (7) Examine International Organization and the control of aggression (8) Examine International Law and Human Rights - the constancy of genocide (9) Examine punishing criminal behavior: the Nuremberg Tribunal and International Criminal Court
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  • POLS 412: Seminar in History and Political Science

    3.00 Credits
    Point Park University

    This course allows students to synthesize the work they've done in their majors through directed research, evaluation, and writing. Students will write a substantive academic paper which analyzes a specific research question that they will choose early in the semester. Students will read examples of different types of scholarship in their fields including academic abstracts, introductions to monographs, and academic journal articles as examples of the types of work they will be writing. Students will have the opportunity to revise and review peer's work to ground their own skills. Prerequisite: Senior standing. Course Objectives (1) Apply the modes of academic study in history or political science such as: historiography, historical or political inquiry, and archival research. (2) Create substantive document which reflects in-depth knowledge and analysis of a concrete field of political or historical study and is communicated effectively to readers. (3) Evaluate and employ a variety of academic sources to analyze and interpret a significant event in political or historical study. (4) Analyze a historical or political event in its economic, socio-cultural, historical, or environmental context.
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  • PRAD 206: Introduction to Advertising/Public

    3.00 Credits
    Point Park University

    Students explore the background and fundamentals of how organizations use persuasive communication to reach target audiences. A study of successful case studies and exercises in program writing will build the foundation and basic understanding of how advertising and public relations can advance the mission and growth of organizations in our contemporary society. Course Objectives (1) Review and explain advertising and public relations history, theory, issues, and contemporary practice. (2) Analyze how advertising and public relations professionals perform their duties by studying current professional case studies. (3) Develop basic professional skills by creating advertising and public relations materials. (4) Employ methods and techniques used in advertising and public relations professions. (5) Develop and implement individual skills into team practices with coordination and delegation of duties. (6) Integrate advertising and public relations into marking planning. (7) Define preliminary career goals and project individual abilities addressing strengths and weaknesses.
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  • PRAD 239: Intergrated Communications Research

    3.00 Credits
    Point Park University

    Course will explore various secondary research techniques using available government and organizational databases, me-dia coverage/analysis, library resources and other tools. Course will also cover primary research methods, including sur-veys (planning, methods and analysis), observation, experimentation and focus groups. Students will develop capabilities in planning and designing research objectives, tools and evaluation systems, including survey construction, tabulation and interpretation, as well as focus group management. Prerequisite:PRAD206.
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  • PRAD 295: Ad/Pr Special Topics

    3.00 Credits
    Point Park University

    No course description available.
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  • PRAD 301: Advertising Copywriting and Layout

    3.00 Credits
    Point Park University

    Provides students with basic planning, writing, design and production techniques for creating and enhancing persuasive communications. Students will use copywriting skills, desktop publishing and design programs, combined with solid theory in targeting and reaching audiences to complete advertising campaigns that include print ads, broadcast ads, direct mail pieces, Web advertising and a variety of other vehicles. The use of typography, color, graphics and other design tools will be used to target these creative messages. Upon completion of this class, each student will have an advertising campaign to add to his or her portfolio. Prerequisite: PRAD 206 Course Objectives (1) Apply management skills in advertising planning in a strategic manner to advertising situations, targeting demographics, geography, and lifestyles. (2) Develop strong, succinct advertising objectives with specific timeframes, outcomes and measurability. (3) Select, recommend and execute various creative approaches and styles that achieve advertising objectives. (4) Assemble media plans that reinforce and repeat advertising messages in a consistent manner. (5) Create and produce advertising campaign using copywriting, design, and production methods. (6) Present advertising campaigns using various media in client appropriate settings for consumer, public service, and business-to-business situations.
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  • PRAD 306: Social Media Practices

    3.00 Credits
    Point Park University

    This course will provide students the conceptual and technical understanding of the power and philosophy of social media. The course will specifically focus on how social media is changing media, business, journalism and government in fundamental ways. Upon completion of this course, students will have practical knowledge in the use of social media tools and building and maintaining an online community as well as a solid foundation in writing and reporting for social media. Prerequisite:30+ credits. Course Objectives Upon successful completion of the course, students should be able to: (1) Recognize current social media channels are and how brands use them to communicate with their customers. (2) Understand and be able to produce social media campaign components on various platforms. (3) Know the history and importance of social media and participatory journalism. (4) Understand how to actively engage an audience through social media. (5) Understand how social media fits into the framework of journalism and information sharing, especially during breaking news events.
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  • PRAD 321: PR Writing

    3.00 Credits
    Point Park University

    Course Description: This is a practical course that will cover the techniques of message-based writing strategies used by public relations practitioners in various communication functions. The course will involve a variety of intensive public relations writing assignments based on strategies spanning major functional areas of professional public relations work. This course will concentrate on intensive work in the preparation of information for newspapers, radio, television, magazines, speech writing, brochures, newsletters, electronic media, and planning publicity campaigns. Dual Listed with JOUR 521. Prerequisite:JOUR 206 or permission. Course Objectives: (1) Develop and refine professional-level public relations writing skills, emphasizing the specific approaches required for different audiences and media. (2) Enhance the clarity, conciseness, concreteness, correctness, and creativity of a writing. (3) Identify, understand and distinguish between the various types of communication vehicles with knowledge of appropriate use of vehicles based on the audience. (4) Apply the principles, formats and writing styles specific to the preparation of materials that support public relations strategies. (5) Demonstrate proficiency through the conception, writing, and assembly of a press kit for an actual client of their own choosing.
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