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Course Criteria
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3.00 Credits
Internships provide students with hands-on experience in marketing/sales. Students gain practical experience, enhance skills learned in the classroom, and acquire professional contacts. Qualifying internships include on-site professional marketing and/or sales experiences in commercial, institutional, governmental, or not-for-profit organizations. Specific requirements and methods of evaluation will be determined by the supervising faculty and the internship site supervisor at the cooperating site. Reporting requirements may include daily journal entries or weekly/biweekly updates, and a portfolio or final report, along with internship site supervisor evaluations. A three credit internship is equivalent to a minimum 150 hours of work over the course of a semester. To receive credit, students must register for an internship course period to the start date of their internship. Prerequisites: MKTS 205, 206
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3.00 Credits
Internships provide students with hands-on experience in marketing/sales. Students gain practical experience, enhance skills learned in the classroom, and acquire professional contacts. Qualifying internships include on-site professional marketing and/or sales experiences in commercial, institutional, governmental, or not-for-profit organizations. Specific requirements and methods of evaluation will be determined by the supervising faculty and the internship site supervisor at the cooperating site. Reporting requirements may include daily journal entries or weekly/biweekly updates, and a portfolio or final report, along with internship site supervisor evaluations. A three credit internship is equivalent to a minimum 150 hours of work over the course of a semester. To receive credit, students must register for an internship course period to the start date of their internship. Prerequisites: MKTS 205, 206, 355
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3.00 Credits
This class provides an opportunity to offer courses in areas of the major that are not normally covered in the regular curriculum and in-depth study into current topics that impact marketing and sales.
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3.00 Credits
Effective sales management is integral to an organization's success. This course provides a framework for the integration of sales within the organization's overall marketing effort. Emphasis will be placed on designing, organizing, developing, and directing a sales force ethically and responsibly, with a focus on problem-solving and critical thinking. Prerequisites: MKTS 205, MKTS206. Course Objectives (1) Describe sales management and leadership functions. (2) Examine the role of selling in an organization, considering how corporate and business strategy decisions affect sales. (3) Integrate ethical, legal, and social responsibility principles into sales decisions. (4) Critique sales management decisions considering organizational and stakeholder value. (5) Formulate sales-related strategies using innovation and creative problem-solving approaches.
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3.00 Credits
In marketing and sales, both strategy and implementation are significantly impacted by technology and digital tools, and this course will explore new and existing technologies to better prepare students to enter these dynamic fields. Prerequisites:MKTS 205, MKTS 206. Course Objectives (1) Identify and explain technologies, processes, and tools that support sales and marketing efforts. (2) Demonstrate basic competence with technologies, processes, and tools that support sales and marketing efforts. (3) Assess and predict how emerging technologies may impact sales and marketing efforts.
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3.00 Credits
Planning and coordinating a dynamic and aggressive marketing campaign and synthesizing the tools of marketing. Prerequisite: BMGT 205 and Senior Standing. Course Objectives Upon successful completion of the course, students will be able to: (1) Recognize, define, synthesize and finally apply the various elements of the Marketing Function to their business, and/or organization (2) Examine, compare, diagnose, contrast and criticize the application of recent marketing developments in topics including: Strategic Planning, Competitive Strategy, Customer Relationships, Market Segmentation, Market Research (both quantitative and behavioral), New-Product development, Distribution, Product Pricing, Advertising, Product/information/service mix strategies, and Global and Domestic Marketing Management Review various quantitative techniques and models, and then apply these techniques to modern business situations (3) Convey an understanding of marketing's growing role in present society, within the context of business, non-profits, and even, the public sector (4 Comprehend the range of management decisions implicit in the marketing management process, and recognize the diversity of marketing management talent when (and wherever) they see it (5) Articulate where Marketing, Finance, Production and Organizational Behavior converge
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3.00 Credits
No course description available.
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3.00 Credits
Selected Topics in MLNG
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3.00 Credits
No course description available.
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3.00 Credits
This course introduces students to theories of human language. Students will look at how and when speech and writing systems developed, including the history and evolution of various protolanguages. Students will study geographic, political, and sociocultural factors involved in language development and use. The course includes language recognition and analysis activities and directed application of theory. Dual listed with GCS 205. Course Objectives Upon successful completion of the course, students will be able to: (1) Identify and define basic terms and concepts associated with human communication systems. (2) Trace the development of human communication systems (oral and written). (3) Compare and contrast language families in terms of the history and evolution of each linguistic group. (4) Analyze geographic, political and sociocultural factors related to the establishment, evolution and propagation of languages across the world. (5) Identify and analyze specific features of languages.
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