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Course Criteria
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3.00 Credits
Having learned how to create strong individual concepts, students create broader and deeper concepts that can form the basis for a number of ads and learn how to execute an idea in more than one medium. The course begins by examining award-winning print campaigns in order to recognize suitable ideas for multi-ad campaigns; to identify elements and themes and their grounding in research; and to understand the consumer. The course then examines how interactive media are being used to build customer relationships and brand identities, and explores the strategic functions of these new media. Students develop storyboards for a product or service that reinforces that product's existing brand personality. Formerly CM 372 Prerequisites & Notes Prerequisite: CMMC 221 Priority enrollment to Communication majors and Strategic Advertising minors. Credits: 3 cr, 6 hrs
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3.00 Credits
The fundamentals of public relations, viewed as a marketing communications tool, with special attention to its role in the non-profit sphere. Reviews the functions of a wide range of marketing communications tools and explores how PR can be used in conjunction with them to achieve an organization's objectives, helping students to come to understand the role of public relations in the overall marketing communications plan. Students learn how to coordinate messages in order to allow the company to speak with one voice and reinforce one overall corporate identity, with special attention to social marketing and the public. A series of projects culminates in students developing a public relations proposal for a non-profit organization. Formerly CM 373 Prerequisites & Notes Priority enrollment to Communication majors and Strategic Advertising minors. Credits: 3 cr, 3 hrs
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3.00 Credits
The primary skills and practices involved in constructing news for the online environment. Begins with an exploration of the evolution of journalism from print to online and digital forms. By looking critically at a range of journalistic examples and reading about the changing work of reporting, students grapple with the differences between traditional and new media forms of journalism and begin to learn the practice of reporting online. They work through a set of exercises researching story ideas, pitching them to the class, conducting interviews, and writing, designing, and posting short pieces for the Web, introducing them to the possibilities and constraints of working in this medium. Formerly CM 381 Prerequisites & Notes Prerequisite: LACR 102 Priority enrollment to Communication majors and E-Publishing minors. Credits: 3 cr, 6 hrs
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3.00 Credits
A more intensive course in digital journalism, building on CMMC 331: Digital Journalism I, in which students explore the present state and future possibilities for journalism in the online environment. Students work in teams and on their own to complete a more complex set of online journalism projects, researching story ideas, pitching them to the class, conducting interviews, and writing and designing story sites for the Web. Formerly CM 382 Prerequisites & Notes Prerequisite: CMMC 331 Priority enrollment to Communication majors. Credits: 3 cr, 6 hrs
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3.00 Credits
Surveys the impact of social issues on journalism and the social impact of journalism on society in the digital age. Through readings about journalism and society and case studies, both past and current, of how the news industry operates, students learn about how race, gender, ethics, technology and the changing nature of the news business affect the work of journalists. These issues take on increased importance with the shift to digital technologies for production and distribution. Formerly CM 383 Prerequisites & Notes Priority enrollment to Communication majors. Credits: 3 cr, 3 hrs
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3.00 Credits
The conceptual, aesthetic, and pragmatic dimensions of producing video documentaries. Students are exposed to examples of a variety of documentary approaches through screenings and readings, which illustrate the range of choices and creative possibilities of communicating information and emotion through this form. They are also introduced to advanced digital video technologies as they work through a series of structured exercises and later work in teams to develop documentary projects. Project work includes pre-production research, interviews, original shooting in small crews, editing, and presenting finished work. Formerly CM 391 Prerequisites & Notes Prerequisite: CMMC 102 Priority enrollment to Communication majors and Documentary Video minors. Credits: 3 cr, 6 hrs
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3.00 Credits
Develops a deeper understanding of the pragmatic, conceptual, and aesthetic dimensions of producing documentary video and audio. Contemporary issues and approaches in documentary media-making through screenings and readings. Students achieve increased mastery of advanced digital video technologies and work through a series of project stages for a medium-length documentary. Students are responsible for completing their own projects, presenting them to their colleagues, and collaborating on other students' projects. Formerly CM 392 Prerequisites & Notes Prerequisite: CMMC 341 Priority enrollment to Communication majors and Documentary Video minors. Credits: 3 cr, 6 hrs
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3.00 Credits
Explores representation of gender and sexuality in the media over the past century and how images of male and female both follow and create social change. Formerly CM 350 Prerequisites & Notes Prerequisites: LACR 102 Credits: 3 cr, 3 hrs
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3.00 Credits
Introduces the historical and aesthetic sweep of approaches to documentary film and video. Through extensive screenings and readings, this survey opens the range of choices and creative possibilities for documentary while understanding aesthetic conventions, technological limitations, and social history. In addition to attending screenings and discussion, students write two short papers and one longer term paper. Formerly CM 293 Prerequisites & Notes Priority enrollment to Communication majors and Documentary Video minors. Credits: 3 cr, 3 hrs
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3.00 Credits
An intellectual history of influential 20th-century theories of communication, with a focus on the relationships between media and culture. This course reviews critical intellectual developments in the field against the backdrop of public events, social movements, and the changing daily lives of people in diverse places. How communication systems shape the course of public and private lives and how changes in communication reshaped the way we theorize about the world and the field are examined. Students read primary material in its original form, view media examples, write short position papers reflecting communication theory and culture, and complete a term paper. Formerly CM 251 Prerequisites & Notes Priority enrollment to Communication majors. Credits: 3 cr, 3 hrs
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