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Course Criteria
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3.00 Credits
First of a two-semester exploration of media forms through the perspective of genre, structure, and representation, combining analysis and media production. Students are exposed to mainstream and alternative media and focus on issues of form (i.e., time, space, point of view, etc.) and social context (i.e., cross-cultural representation, stereotyping, the portrayal of gender and sexuality, the representation of violence, etc.) in order to observe how media forms create cultural meanings. Students develop an analytical framework and practical language for talking about media and an understanding of how production practices and audience expectations combine to affect the structure of media forms. Students approach these topics in media representation through creative work in documentary, journalism, and advertising using digital video, audio, still images, and the Web. Formerly CM 202 Prerequisites & Notes Prerequisite: CMMC 201 Credits: 3 cr, 3 hrs
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3.00 Credits
Webcasting is a production workshop that introduces students to the world of streaming media (audio and video transmitted over the Internet). The course balances the technical elements of Webcasting with the creative aspects of content production, distribution, and community. Students work in teams and individually to produce pre-recorded and original material for archives and live Webcasts. Prerequisites & Notes Priority enrollment to Communication majors. Credits: 3 cr, 3 hrs
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3.00 Credits
WEBCASTING II is a production workshop that offers an advanced level of media production methods for different online distribution methods. Students will learn to develop all aspects of interactive streaming, from media production, to server configuration, to front-end programming and social networking. The course will focus more on the technology rather than the content. We will be experimenting with various new technologies such as FLASH Movies, JAVA based players, and VideoLAN. We will also be incorporating alternative input devices for the streaming part of the class such as wireless video cameras, simple FLASH-based animation, and other methods that expand the type of streaming experience that can be created. Prerequisites & Notes Prerequisite: CMMC 205 Credits: 3 cr, 3 hrs
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3.00 Credits
Digital Distribution is a critical course focusing on the impact that digital media and distribution have had on our society and culture over the last ten years in particular. Digital technology has revolutionized the way we produce and consume media. The shift has been epitomized in the rise of self-published content created by individuals rather than traditional broadcasters and distributed to a mass audience. We are entering an era of common, niche-driven mass media, produced by anyone with a computer and an Internet connection. Students in this course will focus on the impact that Digital Distribution has had on traditional media and the way our culture is changing with this new perspective. We will also look at the way in which companies are adapting to this change in the media landscape. Which companies are approaching the challenges with fresh ideas, and which ones are struggling to adapt We will look at case studies to help navigate the evolution of companies' relationship with this disruptive technology. Credits: 3 cr, 3 hrs
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3.00 Credits
Whether an advertisement appears in print, on television or radio, or on the Internet, it is built around an idea. Students learn to recognize and create strong advertising ideas that are relevant to the product and the audience, with an emphasis on print advertising. Students learn how to allow their creativity to be guided by strategy. Students are exposed to outstanding creative work and readings in their texts and from studying professional work. They then apply these principles as they create advertising of their own. Formerly CM 271 Prerequisites & Notes Prerequisite: LACR 102 Priority enrollment to Communication majors and Strategic Advertising minors. Credits: 3 cr, 6 hrs
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3.00 Credits
This production course offers students an opportunity to work on a project in a specific communication medium or genre otherwise unavailable. Students work collaboratively on projects in this medium and present their work to an audience of peers and/or professionals. Topics include: Web radio/streaming audio sites, producing television commercials, producing advanced audio projects, or developing online publications. Formerly CM 360 Prerequisites & Notes Priority enrollment to CMAC students by permission of the instructor. May be taken six times for credit. Credits: 3 cr, 3 hrs
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3.00 Credits
An opportunity to develop an understanding of and experience in producing narrative-based video projects. Students begin by reading essays and articles, screening scenes from films and television shows, and reviewing technical language and concepts. They learn to translate script ideas into production proposals, making clear how story ideas, characters, action, and point of view will be rendered in sound and image. Working both on their own projects and as team members, they plan production specifics and shoot/record and edit short narrative pieces in their medium and style of choice. Students present stages of production work, from planning to script to rushes to stages of edited material. Formerly CM 295 Prerequisites & Notes Prerequisites: CMMC 101 or CMMC 102 Priority enrollment to Communication majors and Narrative Video minors. Repeatable for credit Credits: 3 cr, 6 hrs
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3.00 Credits
Students complete a twenty-minute narrative film, emphasizing their role as director and storyteller. A script must be submitted and approved before entering the course. Prerequisites & Notes Prerequisite: CMMC 311, WRIT 220, or THEA 152 A script must be submitted and approved before entering the course. Credits: 3 cr, 6 hrs
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3.00 Credits
This course, building on the skill set of video production workshop, will introduce students to the theory and practice of digital video editing. Prerequisites & Notes Prerequisite: CMMC 102 Credits: 3 cr, 6 hrs
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3.00 Credits
The business side of creative advertising. Examines the functions of the various departments within an advertising agency, focusing on strategic development, and introduces the three key steps in that development-market segmentation, brand positioning, and research. Students learn a variety of qualitative and quantitative research methods and analytical methods and apply what they have learned by developing and presenting an advertising strategy for an actual product. Formerly CM 371 Prerequisites & Notes Prerequisite: LACR 102 Priority enrollment to Communication majors and Strategic Advertising minors. Credits: 3 cr, 3 hrs
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