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Course Criteria
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3.00 Credits
An investigation of the marketing concept in a global environment. Marketing practices through which various businesses adapt to the international environment are studied. Attention is also given to comparative marketing systems, and planning and organizing for export-import operations. Prerequisite: MKTG-102
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3.00 Credits
The course provides the student with the understanding of the interdependence of the merchandising and operations functions. Students have a comprehensive understanding of the retail business from gross sales to net profit. To achieve this understanding, students are required to prepare a merchandising/ operations plan that integrates all of the elements of doing business in the retail environment. Prerequisites: INFO-101, MKTG-217
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3.00 Credits
Intensive independent study of a chosen subject. The student is expected to read a substantial number of major works in the field and to prepare a critical, documented paper. See the statement on Independent Study under "Academic Policies."Prerequisites: permission of the faculty member and the dean of the School of Business Administration
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3.00 Credits
Exposure to marketing-research techniques and procedures used in gathering, recording, analyzing and reporting of data related to marketing problems. Prerequisites: MKTG-102, MKTG-207 and pre- or corequisite STAT- 202
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3.00 Credits
This is an introductory course in which the size, scope and impact of e-commerce is explored. This course includes discussions about how technology impacts business processes and transactions. A significant part of the course will discuss the e-business technology platform. Additional topics include business-to-business market exchanges, online auctions, electronic-payment systems, market valuation of e-commerce firms, and government policies and issues concerning e-commerce such as privacy, regulations and ethics.
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3.00 Credits
Skills will be developed for making better decisions by learning to integrate various topics of marketing. The importance and know-how of anticipating, recognizing and adapting to external forces on the decision-making process and organization will be discussed. Emphasis will be placed on incorporating the most recent literature, which is of theoretical and practical importance, in the decision-making process. The course is built around readings, marketing cases, research papers and problem sets. A comprehensive marketing plan will be developed. Prerequisites: senior status; pre- or corequisites: MKTG-207, MKTG- 310, MKTG-391
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3.00 Credits
E-site Design is an introductory web design course. Students explore fundamental concepts of web site design and learn how to develop, post and maintain a web site using popular software. Emphasis is on mastering basic web site design and management skills for business applications that exceed a rudimentary knowledge of the techniques offered by application software packages. The student will engage in hands-on computer experience in the computer labs. Note: for Graphic Design or Digital Design majors. Prerequisite: permission of the director of Graphic Design Communication. Note: All of the below listed PAS courses, with the exception of PAS-100, PAS-230, PAS-320, PAS-330 and PAS-400, are restricted to students matriculated in the Physician Assistant Studies Program.
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3.00 Credits
This lecture and seminar course will familiarize the student with the concept, history, education, certification, legislation and role of the physician assistant profession. The structure of the U.S. healthcare system, along with ethical and current controversial issues related to that system, will also be discussed.
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3.00 Credits
This lecture and seminar course is designed to expose students in the Physician Assistant Studies program to the basic principles of human interaction in the clinical setting. This course also includes limited patient contact experiences in healthcare facilities.
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3.00 Credits
This experiential, independent-study course includes an extended community-service volunteer experience in a health care setting. Students are required to complete and submit activity logs and a final paper. Prerequisite: PAS-230
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