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MIS 425: Web Construction and E-Commerce Applications
3.00 Credits
Philadelphia University
This course will focus on the use of new and emerging technologies to create web-based designs and programs to support business and e-commerce applications. The course will require the completion of several program assignments and projects. Prerequisite: MIS-301
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MKTG 102: Principles of Marketing
3.00 Credits
Philadelphia University
A basic course in which the main functions, institutions and concepts of marketing are studied. Attention is focused on providing an analytical and corporate framework for studying and understanding the marketing system within changing environmental forces.
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MKTG 102 - Principles of Marketing
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MKTG 115: Fashion Merchandising
3.00 Credits
Philadelphia University
A survey course that provides knowledge of the industries and services that comprise the fashion business. Interrelationships of the men's, women's and children'industries are developed. An interdisciplinary approach to the fashion business as it relates to cultural, historical and economic features is a central theme.
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MKTG 115 - Fashion Merchandising
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MKTG 207: Consumer Behavior
3.00 Credits
Philadelphia University
This course provides comprehensive understanding of the many dimensions of consumer behavior and the contributions of behavioral science to this discipline. The focus will be on understanding consumer needs. Prerequisite: MKTG-102
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MKTG 207 - Consumer Behavior
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MKTG 217: Retailing Strategy and Structure
3.00 Credits
Philadelphia University
A comprehensive understanding of retail strategy in the dynamic retailing environment. Special attention is given to retailing structure since it underlies the strategic decision making of retailing management. Prerequisite: MKTG-102
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MKTG 217 - Retailing Strategy and Structure
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MKTG 302: Product Development and Innovation
3.00 Credits
Philadelphia University
This course is designed to expose students to the concept of innovation and an understanding of the process of product/ service development and innovative marketing. Students learn how a product is conceptualized and ultimately commercialized. They will understand the factors that play a central role in the process.
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MKTG 302 - Product Development and Innovation
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MKTG 310: Marketing Communications
3.00 Credits
Philadelphia University
This course examines the vital role of marketing communications in the development of marketing strategy. Integrated marketing communications (IMC) is emphasized as students explore the use of advertising, personal selling, sales promotions, Internet marketing, database marketing, public relations, etc., to enhance brand equity. The strategy and planning involved in the development of integrated campaigns is emphasized. Prerequisite: MKTG-207
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MKTG 315: Marketing in an Electronic Environment
3.00 Credits
Philadelphia University
This course investigates the ways in which new technologies are changing the field of marketing. Major topics include Internet advertising, database marketing, sales-force automation and customer relationship-management software tools. Other topics include the impact of new technologies on distribution strategies, online pricing models, mass-customization strategies, data mining and media implications. Prerequisite: MKTG-102
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MKTG 315 - Marketing in an Electronic Environment
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MKTG 318: Sales Management
3.00 Credits
Philadelphia University
Sales management is the planning, direction and control of the selling activities of a business. Topics include recruiting, selecting, training, equipping, assigning, routing, supervising, compensating and motivating the sales force. This course focuses on business-to-business marketing. Prerequisite: MKTG-102
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MKTG 320: Visual Literacy
3.00 Credits
Philadelphia University
A survey course in which students will examine, appreciate and communicate with visual media. Students will enhance their capacity to look at a design and evaluate what is effective, with an understanding of design language and the process by which good communication is created.
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MKTG 320 - Visual Literacy
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