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Course Criteria
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3.00 Credits
Introduction to advertising management from the perspective of the product manager or agency account supervisor. Covers fundamentals of planning and budgeting for an advertising campaign, media strategy development, and basics of commercial design and production for print and broadcast. (Prerequisite: MKT 309)
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3.00 Credits
The course examines the role of electronic resources (particularly the Internet) in contemporary marketing methods and strategies. Using a combination of case studies, simulations, and hands-on projects, students will examine the financial, technological, organizational, and ethical implications of marketing via this technology in both retail and business-to-business marketing ventures, as well as compare and evaluate this form of marketing with more traditional marketing venues. (Prerequisite: MKT 309)
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3.00 Credits
An introduction to retail marketing, examining various retail formats, practices and strategies of small and large retailers, innovative strategies for retailing, franchising, retail firm organization and planning, and management of human resources and merchandise. (Prerequisite: MKT 309)
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3.00 Credits
This course provides an examination of planning, organizing, directing, and controlling the decision-making policies related to sales marketing. Course will investigate the skills and activities involved in the professional selling process and its goals of producing sales, building and maintaining customer satisfaction, and ensuring company profit. (Prerequisite: MKT 309)
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3.00 Credits
This course examines how the social media platforms such as Facebook, Twitter, YouTube, and corporate blogs fit into an organization's overall marketing strategy. Course will investigate the skills and activities involved in designing and implementing effective social media marketing strategies. (Prerequisite: MKT 309)
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3.00 Credits
Guidelines of marketing and theories of brand strategy will be discussed, researched and implemented, with a general concentration and then specifics regarding certain products and services. Brand-related decisions in the implementation process of brand strategies will be measured for marketing success/failure outcomes. (Prerequisite: MKT 309)
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3.00 Credits
This course examines product and service marketing in the global marketplace and the associated challenges. The course surveys international marketing approaches, foreign market dynamics, entry strategies, global marketing strategy, marketing plan, and communication plan. A spring break international trip is required component of this course. The cost of the trip is an added fee for this course. (Prerequisite: MKT 309)
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3.00 Credits
The course engages students in the processes and purposes of marketing research. Research design, data collection, data analysis, and application of research in problem solving and decision making will be covered. (Prerequisite: MKT 309; Co-requisite: ECO 307)
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3.00 Credits
This course examines the roles of marketing management and marketing managers in national and international markets. Heavy case study emphasis enables discussions leading to the rational of marketing decisions in both product and service industries. (Prerequisite: MKT 309)
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3.00 Credits
This culminating course prepares students for the real challenges of working in the field of human resources. An internship experience will provide an opportunity to combine actual field experience with classroom knowledge in an area of special interest. The course also provides the opportunity to re-examine learning objectives at the program level. (Instructor permission required)
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