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Course Criteria
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3.00 Credits
This course teaches the entire proposal writing experience of research, funders, project definition, letters of inquiry, proposal components, and tracking systems all through the spectrum of practical experience with real non-profits.
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3.00 Credits
Discussion of processes for building appropriate media kits, following ethical standards and use of technology in communicating with the public. Relationships between the promotion of products, services, and the entire organization will be investigated.
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3.00 Credits
The theory and practice of public relations including public relations function within organizations, its impact on the public, and its function in society will be explored. Evolution of the field, ranges of responsibilities that public relations practitioners assume, and paramount issues that have evolved the practice form a basis for analysis of public relations practice. Values that create an organization's ability to have successful relationships with its clients and public audience will also be explored.
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3.00 Credits
Utilization of case studies and events to decipher practical crisis management processes that will help prevent and handle unexpected organizational incidents that can damage corporate reputation and client trust. Planning, preventing and repairing unexpected organization incidents will be investigated. Inclusion of issues management with crisis communication. Issues management (IM) involves scanning the social, political and environmental communities for issues that affect the organization's structure, function and responses.
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3.00 Credits
Investigation of communication on multiple levels including profit and non-profit organizations and the analysis of processes dealing with community, government and international clients. Case studies and strategies will be discussed.
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3.00 Credits
An advanced review of both the purpose and process of public relations writing. This course emphasizes stylistic procedures of writing including; planning, researching, targeting an audience, using the appropriate media format and writing for new emerging media. Successful students will be able to attend job interviews with a strong assurance that they have had professional exposure to the writing required for a public relations career. (Prerequisite: COM 239)
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3.00 Credits
This course is an introduction to the field of political communication, and uses conceptual approaches to analyzing forms of political communication including advertising, speech making, campaign debates, and politicians' use of news. The focus of this course is on the interplay in the U.S. between television and politics, the functions of media in election contests, and the ways that campaign & media organizations seek to manipulate each other; these processes have a great deal to do with the way our contemporary government functions and how the political debates of our age are shaped. The course includes a history of practices from the 1948 through 2012 presidential elections, as well as selected congressional, senatorial, and gubernatorial campaigns.
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3.00 Credits
This course offers students the opportunity to review, discuss, analyze and design public relations campaigns across a variety of disciplines. Students will enhance their understanding of public relations principles by analyzing past and present case studies, while developing their practical skills by creating public relations campaigns to address organizational needs.
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3.00 Credits
An introduction to communication skills needed when working with people in small group settings. The focus is on developing a working knowledge of the theory and skills needed for participation in problem-solving groups.
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3.00 Credits
This course will focus on issues of writing center administration related to research, assessment, and training. Students will explore various models of staff training, learn how to conduct assessment, and be exposed to research methodologies in writing center studies while undertaking their own research project related to the Immaculata Writing Center. Prerequisite: ENG 106 and 107 or ENG 117 (or equivalent).
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