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Course Criteria
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3.00 Credits
No course description available.
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3.00 Credits
Within the purview of integrated marketing communication, this course examines theoretical and practical communicative strategies behind interactive marketing. This course will challenge students to apply communication theory in order to support and articulate the role of online strategies in integrated campaign planning. In addition, students will gain a more comprehensive understanding of how to think and implement strategic interactive tactics through hands-on projects.
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3.00 Credits
Examines a crucial stage of the persuasive communication in IMC: responding to RFP's, or "Requests for Proposals." Teaches students to apply strategies of analysis, persuasion, and public speaking/presentations in diverse interpersonal and public contexts. Students plan Advertising and/or Public Relations campaigns, learning the importance of audience analysis, principles of intercultural communication, and interpretation of institutional/organizational discourse as they learn to "pitch" proposals to potential clients.
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3.00 Credits
Technical communication presents expert information to non-expert audiences. Explaining information well is essential in explaining products and services, promoting understanding, cultivating trust, and promoting participation in public or organizational initiatives. This course exposes students to technical communication and offers them the opportunity to apply technical communication principles through a number of portfolio-building projects.
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3.00 Credits
Concern with changes in the environment caused by human behavior has permeated all layers of human society. This course explores the communicative practices of activists, advocates, consumers, corporations, governmental organizations, and the public about the impact of human behavior on the Earth. Grounded in a strategic communication/rhetorical approach to environmentalism, the course engages praxis - theory-incormed action - to examine construction of strategic persuasive messages about the environment designed to bring about behavioral change.
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3.00 Credits
This course will help students to develop basic grant-writing skills and an understanding of the components of a strategic plan, non-profit swot analysis (strengths, weaknesses, opportunities and threats), comprehensive development initiatives, incoming-producing initiatives, and non-profit organizations structure, history and ethics.
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3.00 Credits
Community relations is a vital part of corporate communication's management function to lead, motivate, persuade, and inform its various publics. Hence, it is an important facet of the public relations function of integrated marketing communication. This course explores community relations efforts as they are implemented by IMC/public relations professionals in nonprofit, corporate, agency, and governmental organizations.
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3.00 Credits
Analyzes the body of literature on research and theory in public relations and advertising. The course will connect the study of theory followed by proper research, using academic journals and trade publications. A capstone course for students emphasizing public relations or advertising. Also recommended for students preparing for corporate communication management positions.
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3.00 Credits
Examines how beliefs built upon assumptions common to science and revolution influenced the modern world's understanding of communication. Develops more completely and philosophically the rhetorical perspective introduced in Communication and Persuasion by applying the particular perspective to contemporary systems of belief. Covers the rhetorical-communication theories of the Sophists, Plato, Aristotle, Weaver, Burke, Grassi, and others.
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3.00 Credits
Examines how the triumph of beliefs dominated by imagination over beliefs dominated by science is changing our understanding of ourselves. Rhetorically analyzes science fiction/fantasy (the literature combining science and imagination) for insights into the shift in commonplace assumptions about reality which characterize modern and post-modern world views. Assump- tions about the relationship between psychology and art are criticized for their influence on Western consciousness and our understanding of communication. Covers the rhetorical- communication theories of Bacon, Ramus, Burke, Perelman, Ong and Hudson.
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