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Course Criteria
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3.00 Credits
Examines the communication implications of the digital revolution. Students study the narrative of the digital revolution, beginning in the 1960's, as an entry point for considering digitally-mediated human communication today.
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3.00 Credits
Examines the philosophical and pragmatic implications of communication technologies, including the effects of social networking and other technologies on marketing and corporate communication processes. Students explore the digital and technological revolution through examination of prior technological revolutions in communication, e.g. writing, the printing press, and the telegraph.
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3.00 Credits
Seeks to understand religion, not as a psychological experience, nor even as a set of doctrines or beliefs, but as a rhetorical symbolizing of experience. The aim of this course is to introduce how the rhetoric of religious symbols influence and enrich our daily living. The centrality of rhetorical symbolism to religion is evident whenever we think about the activities most often associated with religious practice. The Bible, sacred rituals, prayer, sermons, stories, religious tracts, and books are all communication artifacts.
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3.00 Credits
Examines the communication dynamics of technological developments in historical periods. Students analyze the effects of technologized symbolic communication upon individuals and the societies in which they are situated.
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3.00 Credits
This course examines the role of communication in the construction and maintenance of primary human relationships and groups. The course will identify how families communicate rules, roles, and stories that are essential to the process of meaning-making in the family and to its development. Students will engage theoretical frameworks, including family systems theory, social construction theory and dialectical theory, and apply them to issues of courtship and relational development, the changes in the life of families, and family roles. Students will encounter ways of viewing family interactions from both traditional and new approaches to the family unit, describe the major theoretical perspectives underlying the area of family communication, note connections between family communication and societal discourse, develop critical analytical abilities for reviewing popular literature about families and family relationships, especially that which advises about family communication, and will explore cultural differences in family formation, communication, and expectations.
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3.00 Credits
This class explores the rhetorical interplay between free speech and communicative responsibility. Historical cases and contemporary issues in free speech are examined from a standpoint of communicative responsibility.
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3.00 Credits
Explores the theoretical and philosophical grounds for engaging technology as a socio-cultural phenomenon. The course focuses on the development and effects of emerging technologies throughout history, distinguishing technology as a tool from technology as an end.
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3.00 Credits
Instructs students in the principles of Integrated Marketing Communication (IMC) for Public Relations contexts. Interpersonal, organizational and managerial strategies are integrated through theories of persuasion. Students learn rhetorical versatility and responsiveness in managing dialogue with diverse publics. This versatility is based on principles persuasion, intercultural communication and crisis communication manage- ment for organizations. The course prepares students for advanced internships and employment in Integrated Marketing Communication contexts. Class projects result in a portfolio that demonstrates a student's ability to manage a client's image, reputation and marketplace relationships.
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3.00 Credits
In corporate and integrated marketing communication contexts, leveraging a company's name, core values, and visual representation in all communication and business-related matters both internally and externally requires careful consideration of a three-fold relationship: identity, brand and reputation. This course explores these three facets of organizational development by looking to the philosophy of communication and to the industry commentary for insight into their complex yet essential relationship. The goal of this class is to consider the way in which identity, brand, and reputation work together to build dynamic and sustainable organizations.
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3.00 Credits
Instructs students in the principles of Integrated Marketing Communication (IMC) for Advertising contexts. Advertising is explored as a persuasive rhetorical activity. Students learn rhetorical versatility and responsiveness in constructing messages for diverse audiences through principles of intercultural communication in the global marketplace. Prepares students for advanced internships and employment in Integrated Marketing Communication contexts. Class projects result in a portfolio that demonstrates a student's ability to enhance a client's products, services, and over-all brand.
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