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COMM 426: Free Speech & Responsblty
3.00 Credits
Duquesne University
Explores the rhetorical interplay between free speech and communicative responsibility. Historical cases and contemporary issues in free speeech are examined from a standpoint of communicative responsibility.
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COMM 430: Int Mkt Comm Strat I:Pr
3.00 Credits
Duquesne University
Instructs students in the principles of Integrated Marketing Communication (IMC) for Public Relations contexts. Interpersonal, organizational and managerial strategies are integrated through theories of persuasion. Students learn rhetorical versatility and responsiveness in managing dialogue with diverse publics. This versatility is based on principles of persuasion, intercultural communication and crisis communication management for organizations. This course prepares students for advanced internships and employment in integrated marketing communication contexts.
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COMM 430 - Int Mkt Comm Strat I:Pr
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COMM 432: IMC: Brand, Identity, Reputatn
3.00 Credits
Duquesne University
In corporate and integrated marketing communication contexts, leveraging a company's name, core values, and visual representation in all communication and business-related matters both internally and externally requires careful consideration of a three-fold relationship: identity, brand and reputation. This course explores these three facets of organizational development by looking to the philosophy of communication and to the industry commentary for insight into their complex yet essential relationship. The goal of this class is to consider the way in which identity, brand, and reputation work together to build dynamic and sustainable organizations.
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COMM 432 - IMC: Brand, Identity, Reputatn
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COMM 433: Int Mkt Comm Strat II:Ad
3.00 Credits
Duquesne University
Instructs students in the principles of integrated marketing communication for advertising contexts. Advertising is explored as a persuasive, rhetorical activity. Students learn rhetorical versatility and responsiveness in constructing messages for diverse audiences through principles of intercultural communication in the global marketplace. Prepares students for advanced internships and employment in integrated marketing communication contexts.
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COMM 433 - Int Mkt Comm Strat II:Ad
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COMM 436: Int Mkt Com:Coord Ad/Pr
3.00 Credits
Duquesne University
Covers the principles and practices of marketing communication. Emphasizes a comprehensive, integrated approach to the total coordinated integrated marketing communication mix including advertising, public relations, sales, promotion, personal selling, and interactive strategies.
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COMM 436 - Int Mkt Com:Coord Ad/Pr
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COMM 438: Imc:Interactive Strategies
3.00 Credits
Duquesne University
Examines theoretical and practical communicative strategies behind interactive marketing. This course will challenge students to apply communication theory in order to support and articulate the role of online strategies in integrated campaign planning. In addition, students will gain a comprehensive understanding of how to think about the implementation of strategic interactive tactics through hands-on projects.
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COMM 439: Integ Mktg Comm Rfps:Ad/Pr
3.00 Credits
Duquesne University
Examines a crucial stage of the persuasive communication in Integrated Marketing Communication (IMC): responding to RFPs, or "Requests for Proposals." Teaches students to apply strategies of analysis, persuasion, and public speaking/presentations in diverse interpersonal and public contexts. Students plan integrated adverstising and/or public relations campaigns, learning the importance of audience analysis, principles of intercultural communication, and interpretation of institutional/organizational discourse as they learn to "pitch" proposals to potential clients.
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COMM 440: Comm Ethics & Technology
3.00 Credits
Duquesne University
Examines the implications of technology for communication ethics. Technology's impact on interpersonal, organizational, and public communication is addressed.
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COMM 445: Non Proft Dev/Philrpy Comm
3.00 Credits
Duquesne University
Identifies the components of a strategic plan, comprehensive development initatives, income-producing initiatives, and non-profit organizational structure, history, and ethics from the perspective of theory-informed action, or praxis. Students will develop grant-writing skills and learn to analyze the stakeholder context of non-profit organizations from a corporate communication perspective.
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COMM 454: Interpersonal Comm
3.00 Credits
Duquesne University
Examines communication between persons in the context of a variety of public and private human relationships from philosophical and theoretical standpoints.
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COMM 454 - Interpersonal Comm
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