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Course Criteria
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3.00 Credits
Explores the rhetorical interplay between free speech and communicative responsibility. Historical cases and contemporary issues in free speeech are examined from a standpoint of communicative responsibility.
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3.00 Credits
Instructs students in the principles of Integrated Marketing Communication (IMC) for Public Relations contexts. Interpersonal, organizational and managerial strategies are integrated through theories of persuasion. Students learn rhetorical versatility and responsiveness in managing dialogue with diverse publics. This versatility is based on principles of persuasion, intercultural communication and crisis communication management for organizations. This course prepares students for advanced internships and employment in integrated marketing communication contexts.
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3.00 Credits
In corporate and integrated marketing communication contexts, leveraging a company's name, core values, and visual representation in all communication and business-related matters both internally and externally requires careful consideration of a three-fold relationship: identity, brand and reputation. This course explores these three facets of organizational development by looking to the philosophy of communication and to the industry commentary for insight into their complex yet essential relationship. The goal of this class is to consider the way in which identity, brand, and reputation work together to build dynamic and sustainable organizations.
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3.00 Credits
Instructs students in the principles of integrated marketing communication for advertising contexts. Advertising is explored as a persuasive, rhetorical activity. Students learn rhetorical versatility and responsiveness in constructing messages for diverse audiences through principles of intercultural communication in the global marketplace. Prepares students for advanced internships and employment in integrated marketing communication contexts.
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3.00 Credits
Covers the principles and practices of marketing communication. Emphasizes a comprehensive, integrated approach to the total coordinated integrated marketing communication mix including advertising, public relations, sales, promotion, personal selling, and interactive strategies.
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3.00 Credits
Examines theoretical and practical communicative strategies behind interactive marketing. This course will challenge students to apply communication theory in order to support and articulate the role of online strategies in integrated campaign planning. In addition, students will gain a comprehensive understanding of how to think about the implementation of strategic interactive tactics through hands-on projects.
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3.00 Credits
Examines a crucial stage of the persuasive communication in Integrated Marketing Communication (IMC): responding to RFPs, or "Requests for Proposals." Teaches students to apply strategies of analysis, persuasion, and public speaking/presentations in diverse interpersonal and public contexts. Students plan integrated adverstising and/or public relations campaigns, learning the importance of audience analysis, principles of intercultural communication, and interpretation of institutional/organizational discourse as they learn to "pitch" proposals to potential clients.
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3.00 Credits
Examines the implications of technology for communication ethics. Technology's impact on interpersonal, organizational, and public communication is addressed.
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3.00 Credits
Identifies the components of a strategic plan, comprehensive development initatives, income-producing initiatives, and non-profit organizational structure, history, and ethics from the perspective of theory-informed action, or praxis. Students will develop grant-writing skills and learn to analyze the stakeholder context of non-profit organizations from a corporate communication perspective.
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3.00 Credits
Examines communication between persons in the context of a variety of public and private human relationships from philosophical and theoretical standpoints.
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