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Course Criteria
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3.00 Credits
Examines the philosophical and pragmatic implications of communication technologies, including the effects of social networking and other technologies on marketing and corporate communication processes. Students explore the digital and technological revolution through examination of prior technological revolutions in communication, e.g. writing, the printing press, and the telegraph.
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3.00 Credits
Examines the role of communication in the construction and maintenance of family (i.e., primary human relationships and groups). Students will encounter ways of viewing family interactions from both the traditional and new approaches to the family unit, describe the major theoretical perspectives underlying family communication, and explore cultural differences in family formation, communication, and expectations. The course will identify how families communicate rules, roles, and stories that are essential to the process of meaning-making in the family and its development.
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3.00 Credits
Introduces students to public relations functions in Integrated Marketing Communication (IMC). Public relations functions are engaged through case studies and an historical orientation to IMC. Students develop literacy and fluency in public relations practices necessary for internships and entry-level positions in integrated marketing communication.
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3.00 Credits
This course focuses on the Scottish Enlightenment and its international influence on the theory and practice of corporate and integrated marketing communication. Two countries, Scotland and England, provide the physical and philosophical points of departure for a praxis study of the origins and development of both fields. You will read Enlightenment philosophers while studying marketplace developments related to corporate and integrated marketing communication. Each day will consist of philosophical discussions and experiential learning. Lectures from resident scholars in each country, faculty-led discussions, company visits, and cultural experiences will inform this two-fold approach, enabling dynamic, textured learning about the relationship between the Scottish Enlightenment and corporate and integrated marketing communication.
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3.00 Credits
Technical communication presents expert information to non-expert audiences. Explaining information well is essential in explaining products and services, promoting understanding, cultivating trust, and promoting participation in public or organizational initiatives. This course exposes students to technical communication and offers them the opportunity to apply technical communication principles through a number of portfolio-building projects.
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3.00 Credits
Explores the communicative practices of activists, advocates, consumers, corporations, governmental organizations, and the public about the impact of human behavior on the Earth. Concern with changes in the environment caused by human behavior has permeated all layers of human society. Grounded in a strategic communication/rhetorical approach to environmentalism, the course engages praxis -- theory-informed action -- to examine construction of strategic persuasive messages about the environment designed to bring about behavioral change.
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3.00 Credits
Explores community relations efforts as they are implemented by Integrated Marketing Communication (IMC)/public relations professionals in nonprofit, corporate, agency, and governmental organizations. Community relations is a vital part of corporate communication's management function to lead, motivate, persuade, and inform its various publics. Hence, it is an important fact of the public relations function of integrated marketing communication.
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3.00 Credits
Analyzes literature from all genres for purposes of reading aloud, a skill which is both an art in itself and a useful discipline for announcers and actors.
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3.00 Credits
Focuses on designing integrated communciation approaches for implementation in specific contexts such as conferences, professional meetings, celebratory events, and programs for community outreach. Working from a theory-informed action (praxis) approach, students engage the professional, interpersonal, and organizational coordination of information, people and budget(s).
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3.00 Credits
Examines the role of research within corporate and integrated marketing communication activities. Qualitative and quantitative methods, such as processes for structuring and conducting focus groups, sampling, measurement, research design, and basic data analysis, will be addressed.
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