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MSSP 501: Strat Sales Mgmt & Neg
3.00 Credits
Duquesne University
This course will provide a knowledge base in planning, organizing, motivating and controlling sports organizations. The content of this course will help in the development of skills necessary to manage organizations in the sports industry including marketing firms, licensing agencies, major retailers, professional sports organizations and sporting venues.
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MSSP 501 - Strat Sales Mgmt & Neg
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MSSP 502: Sports Psychology
3.00 Credits
Duquesne University
No course description available.
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MSSP 502 - Sports Psychology
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MSSP 503: Legal Issues From Sports
3.00 Credits
Duquesne University
This course will cover regulation in the sports industry including regulations, collective bargaining and codes of industry conduct. In addition, royalties, rights and licensing issues will be covered.
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MSSP 503 - Legal Issues From Sports
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MSSP 504: Competitive Intelligence
3.00 Credits
Duquesne University
This course examines the methods used by business management to obtain the information needed to support marketing decisions; selection of target market, design of product, distribution, promotion and pricing policy. These methods include exploratory (qualitative) research, conclusive (quantitative) research, sampling theory and application, and various statistical techniques used to support marketing research.
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MSSP 504 - Competitive Intelligence
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MSSP 505: Business Ethics in Sports
3.00 Credits
Duquesne University
This course examines the contemporary social, economic, international, political and technological forces in the external environment which present ethical dilemmas in the contemporary sports profession. A practical emphasis is utilized throughout the course. The place of personal ethics and shared organizational culture is explored.
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MSSP 505 - Business Ethics in Sports
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MSSP 506: Strategic Sports Mktg
3.00 Credits
Duquesne University
This course will provide an intensive evaluation of marketing techniques and promotional strategy. In addition, the topical coverage will include the marketing mix, new product strategy and services, interactive promotion, event marketing, and value-added marketing.
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MSSP 506 - Strategic Sports Mktg
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MSSP 507: Case Studies Sports Bus
3.00 Credits
Duquesne University
This course will focus on specialized areas of interest in the form of a practicum designed by the instructor or the individual student. This course provides an opportunity for the student to pursue special areas of interest in sports marketing and management covering major issues in specific sports venues or the sports industry in general.
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MSSP 507 - Case Studies Sports Bus
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MSSP 508: Independent Study
3.00 Credits
Duquesne University
No course description available.
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MSSP 508 - Independent Study
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MSSP 509: Saturday Internship
1.00 - 6.00 Credits
Duquesne University
No course description available.
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MSSP 509 - Saturday Internship
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MSSP 510: Business of Sports Media
3.00 Credits
Duquesne University
The course will develop a plan for explaining and demonstrate how a specific sports business can better leverage media opportunities. Areas to be covered will include but not be limited to media exposure and potential revenue generation. Levaraging media will be the thrust of this course.
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MSSP 510 - Business of Sports Media
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