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Course Criteria
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3.00 Credits
Instructs students in the principles of Integrated Marketing Communication (IMC) for Public Relations contexts. Interpersonal, organizational and managerial strategies are integrated through theories of persuasion. Students learn rhetorical versatility and responsiveness in managing dialogue with diverse publics. This versatility is based on principles persuasion, intercultural communication and crisis communication manage- ment for organizations. The course prepares students for advanced internships and employment in Integrated Marketing Communication contexts. Class projects result in a portfolio that demonstrates a student's ability to manage a client's image, reputation and marketplace relationships.
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3.00 Credits
Examines the role of mass media in reinforcing or challenging common cultural definitions of masculinity and femininity and power relationships between the sexes. In analyzing various mass media -- including print, television, internet publishing, electronic games, and film -- we will apply gender theory and connect these artifacts to their historical moment.
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3.00 Credits
Allows individuals who lack relevant prior experience in their chosen career area to demonstrate application of what has been learned in the program. Depending on the circumstances, the practicum can either be fulfilled through supervised experience at an appropriate agency, company or institution, or through a detailed project undertaken by a student under the supervision of a faculty member to demonstrate the application of what has been learned in the program. Note: Students who have prior work experience should not elect this course.
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3.00 Credits
Examines decision-making processes in small groups. Students will be introduced to major theories in the field, including Hirokawa and Scheerhorn's Model of Decision Making. Topics covered include leadership, errors in decision making, and effective communication in small groups.
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3.00 Credits
Through vector-based programs such as Adobe Illustrator and Macromedia Flash, students apply theories of balance, contrast, prespective, color and other graphic design concepts. Graphic file formats are discussed, along with their relative merits and disadvantages.
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3.00 Credits
An examination of the American Union from the writing and ratification of the Constitution through its disruption in the Civil War and reconstruction thereafter. Primarily through discussion of current historical works, the course analyzes such topics as the differences between North and South and the social impact of evangelicalism and slavery, as well as the political history of the era.
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3.00 Credits
This course is an introduction to the basic principles and practices of archival work, in particular the acquisition, evaluation, organization, description, and preservation of archival materials. Students work with actual archival materials in completing their course project.
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3.00 Credits
Considers administrative, curatorial, and educational functions of museum operation in the United States. It utilizes both lecture and hands-on sessions to introduce students to museum work. The course will include visits to various types of museums in the Pittsburgh area, and guest lecturers will bring their specialized knowledge and experience into the classroom.
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3.00 Credits
An exploration of a rotating variety of special topics such as portraiture in 18th-century America, 19th-century American impressionism, American woman artists, and art and patronage in 19th- and early 20th-century America.
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3.00 Credits
A survey of the decorative arts in the United States from the seventeenth to the mid-twentieth centuries. In addition to considering style and production techniques, this course will investigate the social and cultural context within which such works were created and displayed.
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