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JMA 519: Advertising Production
3.00 Credits
Duquesne University
Students will learn about the types of advertising campaigns, creating ad campaigns and the creative and conceptual nature of advertising planning. Students will execute a branding campaign by the end of the semester.
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JMA 519 - Advertising Production
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JMA 520: Special Event Design & Man
3.00 Credits
Duquesne University
Students will acquire an in-depth knowledge of special event planning processes and techniques and will become familiar with management techniques and strategies required for successful planning, promotion, implementation and evaluation. This class plans and implements a special event during the spring semester.
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JMA 520 - Special Event Design & Man
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JMA 521: Sex, Myth & Media
3.00 Credits
Duquesne University
Examines the role of mass media in reinforcing or challenging common cultural definitions of masculinity and femininity and power relationships between the sexes. In analyzing various mass media -- including print, television, internet publishing, electronic games, and film -- we will apply gender theory and connect these artifacts to their historical moment.
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JMA 521 - Sex, Myth & Media
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JMA 522: Visual Design & Layout
3.00 Credits
Duquesne University
This studio course teaches students how to display complex information clearly and beautifully. Students will learn how to organize type, images, and raw data, into compelling and straightforward communication.
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JMA 522 - Visual Design & Layout
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JMA 523: Media Sales & Promotion
3.00 Credits
Duquesne University
Explains the multi-faceted dimension of sales within contemporary business environments with special emphasis on the tools for media sales and the tools for successful media promotion and branding.
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JMA 523 - Media Sales & Promotion
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JMA 524: Advanced Animation
3.00 Credits
Duquesne University
This course introduces techniques for computer animation such as keyframing, procedural methods, motion capture and simulation. The course also includes an overview of storyboarding, scene composition, lighting and sound track generation. The course will explore current research topics in computer animation such as dynamic simulation of flexible and rigid objects, automatically generated control systems, and evolution of behaviors. This course presents a focused study of advanced 3D Character and non character animation mainly using Lightwave as our platform, although 2D animation is supported and encouraged. Students are expected to already possess a foundational strength in locomotion and timing and principles of 2D and 3D animation. In this class, the student will not only be challenged and pushed further in their skill and ability in the techniques of animation, they will be expected to give highly creative, expressive and unique solutions to assignments.
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JMA 524 - Advanced Animation
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JMA 525: Media and Science
3.00 Credits
Duquesne University
This course will investigate the media's role in popularizing scientific research and controversies. It will also examine the role that science journalism plays in galvanizing public support for scientific research.
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JMA 525 - Media and Science
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JMA 526: On-Line Course Development
3.00 Credits
Duquesne University
Online learning reviews fundamental learning, communications, and instructional theories as they relate to online or Web-based environments. Students employ theoretical and design principles to design, develop, and evaluate Web-based courseware applications. Students will use Macromedia Dreamweaver to create courseware.
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JMA 526 - On-Line Course Development
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JMA 527: Intro Desktop Publishing
3.00 Credits
Duquesne University
Today's world of journalism production relies on computer applications that facilitate the creation, editing and distribution of print documents. Students in this course will use software such as Quark and In-Design to apply concepts of page layout, concepts of design elements, illustration, and printing standards, as well as examining how to create or select, size, and place artwork.
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JMA 527 - Intro Desktop Publishing
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JMA 529: Advanced Advertising Seminar
3.00 Credits
Duquesne University
Description will be on a rotating tipic: 10 Advertising and Society; 2) Advertising Portfolios; 3) Integrated Advertising Campaigns; 4) Creative Concepts and Management
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JMA 529 - Advanced Advertising Seminar
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