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Course Criteria
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3.00 Credits
This course is an introduction to the principles of effective purchasing and materials management. The course provides an understanding of the important role of the purchasing function in supply chain management, including an overview of the concept of the supply chain. The course's scope ranges from understanding how effective purchasing management contributes to an organization's successful performance and the relationship between corporate strategy and purchasing strategy, to the specifics of sound purchasing practice associated with that performance. The issue of electronic procurement is also explored. The principles discussed are applicable to the purchasing operations of all organizations.
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3.00 Credits
This course deals with the overall management of the small business enterprise. Coverage includes entering the small business arena, organizing and financing a business, operation of the small firm, growth planning, and problems associated with the small business size. Specific emphasis will be placed on development of the formal business plan.
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3.00 Credits
This course provides a framework for the marketing of high technology products while focusing on the strategic goals of the organization. Emphasis will be placed on establishing target markets through competitive intelligence and by evaluating current product portfolios, technology platforms, and distribution networks. Attention will be given to new product development, portfolio management, market driven strategy and sales strategy in the industrial, consumer and service sectors.
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3.00 Credits
This course explores the traditional functional areas of transportation, warehousing, material handling and packaging, distribution planning, finished goods inventory, order processing and customer service. The responsibilities, processes, and technologies supporting each functional area will be analyzed and the criticality of integrating these functions into the supply chain will be discussed. The frame- work for analyzing these topics will stress the need to develop the integrated view of the supply chain system and to utilize performance measures for evaluating and improving supply chain system performance.
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3.00 Credits
The focus of this course will be on the impact of effective supply chain management on the organization's productivity and competitiveness. Students will explore the links between overall business strategy and supply chain strategy, and will develop an in-depth understanding of the principles of supply chain excellence. Field research, combined with Duquesne supply chain management software, will provide students with experience in supply chain management development and integration.
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3.00 Credits
The purpose of this course is to provide students with a broad managerial overview of the realities of electronic business and the potential for electronic marketing in the digital economy. The course will cover electronic business models and strategies, the critical success factors behind electronic business, merging traditional and electronic marketing strategies, and the requirements for building an electronic marketing plan.
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3.00 Credits
Forecasting, production planning and inventory planning are central to the success of any firm and have proven to be a major factor in effective supply chain integration. These topics are often thought of as "nuts-and-bolts" operations management issues which have gained visibility for their value to the supply chain process. This course will focus on the strategy behind integrating the critical processes, by developing a working knowledge of the techniques currently used to manage Forecasting, Production Planning and Inventory Planning, and applying that knowledge through, case analysis. Decision support technology for the planning process will be introduced to provide insight into current challenges, opportunities and trends in the management of these disciplines.
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3.00 Credits
This course draws on the collective experience and wisdom of expert guest lecturers and distinguished business leaders to provide students with a top-level perspective of important contemporary business issues. These include the impact of terrorism, religion, poverty and other factors that create challenges and opportunities in today's global business environment.
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1.00 - 3.00 Credits
This course will be offered as needed to address important contemporary issues in business. Specific course content will be provided to students prior to the registration period for the semester in which the course is offered.
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3.00 Credits
No course description available.
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