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  • 76 472: Advanced Journalism

    9.00 Credits
    Carnegie Mellon University

    This course explores the craft of journalism in the context of the history, traditions and glory of journalistic nonfiction in the United States. It seeks to help you hone your writing and thinking skills as you produce pieces of substance that reflect those traditions and standards. As a published author, foreign correspondent and Pulitzer-Prize winning editor, the instructor has been a foot soldier in print journalism and media management for 30 years. The practical emphasis of the course reflects his extensive and varied background. The course focuses on the four stages necessary to any nonfiction story: idea, concept, reporting and writing. Subjects include how to make news judgments, gather evidence, make word choices, compose stories and interpret events, unpacking the language and vocabulary of the craft of journalism. As part of our exploration of advanced nonfiction styles, we examine the six major genres of journalistic nonfiction: the trend story, the profile, the explanatory, the narrative, the point-of-view and the investigative. We will read, critique, discuss and analyze examples of each genre, and students will produce work of their own in four of the genres. Students are also required to conduct independent research in a topic of their choosing. In addition, we explore journalism's glorious past and its role in the promotion and maintenance of democracy. The last segment of the course examines the evolution of journalism in the digital age and the impact that is having on the media landscape, particularly print. Students will be given assistance and encouragement as they seek outlets for their writings and connections in the media world that could lead to internships and employment.
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  • 76 474: Software Documentation

    9.00 Credits
    Carnegie Mellon University

    This course teaches best practices for creating software documentation for both internal audiences (use cases, requirements specifications) and end users (online help, guides, marketing collateral). You will learn the importance quality documentation plays in the success of a product and the user's experience, and the importance of understanding (and meeting) that user's needs. The course emphasizes quality task-oriented writing and focuses on the basic skills needed to educate and guide users, while introducing important industry trends like topic-based authoring, single sourcing and reuse, and DITA. Students will complete a series of short homework assignments and several larger projects to reinforce the principles and provide experience in all phases of creating software documentation, including peer review. Readings and published documentation examples will provide a bridge between theory and practice. No textbook required, but students may be required to purchase necessary software (a DITA editor).
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  • 76 476: Rhetoric of Science

    9.00 Credits
    Carnegie Mellon University

    Theories of nature developed using scientific methods are often perceived as truths discovered by a purely logical/empirical process commanding instant acceptance inside and outside of science. This course approaches science from a more nuanced perspective considering the importance of language, genre, audience, values, argument, and visuals in the production and reception of scientific knowledge both within and outside of scientific disciplines. In the process of this investigation, we will be exploring questions such as: In what ways is science rhetorical? How do the institutional and social contexts of science shape scientific knowledge? What is the difference between arguments made for scientists and arguments made for non-scientists? In what ways do language and argument shape scientific knowledge? What roles do visuals play in scientific argument and knowledge making? Throughout the course we will grapple with these questions, analyzing their scope and implications with the help of various theories from philosophy, sociology, history, and modern and classical rhetoric. Our efforts will be mainly devoted to understanding and explaining the scientific enterprise as an undertaking within which knowledge is produced according to various norms, conventions, and practices in different contexts. Our rhetorical approach will focus attention on how scientists use language to represent the world, develop new ideas, argue and communicate their work among themselves and to the public. The course will include a series of connected assignments engaging with rhetorical scholarship and methods for analysis. Through these assignments, you will develop skills for producing scholarly writing engaging with questions/topics examined in the course.
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  • 76 479: Marketing, Public Relations, and Corporate Communications

    9.00 Credits
    Carnegie Mellon University

    Effective marketing and communications are essential to the success of businesses, non-profit agencies, academic institutions, public interest groups, and other groups of people that have a shared purpose and identity to promote. This course explores marketing and communications in organizational settings, where professional communicators manage relationships with a wide variety of constituencies: customers, investors, news agencies, employees, local communities, and local, regional, and national government agencies. To succeed, communicators must be able to identify and articulate the communication needs of the organizations they represent, develop well-informed strategies for advancing organizational objectives, think and act quickly in high-pressure situations, and write clear and persuasive prose. In this course, you will develop the written and oral communication skills needed by a professional communicator in an organization. You will learn to identify and define a coherent, integrated strategy for all of an organization's communications and to devise and apply effective marketing and public-relations tactics in traditional and social media for achieving business objectives. You will gain practice in writing op-ed essays, press releases, critiques of organizational communications, and marketing and communication plans.
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  • 76 481: Writing for Multimedia

    12.00 Credits
    Carnegie Mellon University

    There is increasing demand for professional/technical writers who understand multimedia and its communicative possibilities. This class will provide students with the opportunity to develop the ability to analyze and create multimedia experiences. Students will be introduced to the basic concepts and vocabulary of multimedia, as well as the practical issues surrounding multimedia design through a series of hands-on projects involving various contexts. We will explore what it means to write in multimedia and how the elements of time, motion and interactivity can help writers expand their communicative skills. Assigned readings will complement the projects in exploring document design from historical, theoretical, and technological perspectives. Class discussion and critiquing are an essential part of this course. While students are not expected to become masters of multimedia software, Adobe Flash will be taught in the class in order to provide them with the basic skills necessary to complete assignments and explore multimedia possibilities.
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  • 76 485: New Public Sphere

    9.00 Credits
    Carnegie Mellon University

    Democracy demands deliberation. But what form should talk take in the public sphere? Should we aspire, with Habermas's influential theory, to the liberal ideal of critical-rational discourse, which achieves equality by "bracketing" or ignoring social difference and seeks a consensus based on the force of rational argument? Or, as others argue in the name of "actually existing democracies," should we embrace difference as a resource, value conflict and counterpublics as a way to circulate new ideas and identities, and replace the norms of formal rationality with a demand for reasoning, open to the non-elite discourses of narrative and testimony, moral advocacy and emotion? In this course, we will combine this energetic theoretical discussion of the public sphere with a look at the grounded practice of local publics that emerge in workplaces, web forums, grassroots or civic groups, and community think tanks. Since counterpublics and local publics enter the arc of controversy well before the more formal process of writing legislation or policy, we will be asking how they carry out the rhetorical work of creating a public controversy, of framing (or re-framing) problems, and of dealing with social, economic and cultural difference. How do they balance the goals of protest, advocacy, and deliberation? To support your own inquiry into the meaning making process of a local public, you will learn methods for activity analysis and for tracing a social/cognitive negotiation.
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  • 76 486: Argument Theory

    9.00 Credits
    Carnegie Mellon University

    "The difficult part in an argument is not to defend one's opinion, but rather to know it." -- Andre Maurois This seminar will be an in-depth exploration of theories of argument and assumes some prior knowledge or coursework in argumentation such as acquired in 76-373/773. As the above quote from Maurois suggests, we will take a broad view of the concept of "argument" and examine its role as a discursive means of truth seeking, knowledge creation, and decision-making, not just as the practice of using language to justify or refute a conclusion. The goal of the seminar is for participants to acquire the concepts needed to read the current research/scholarship on argumentation with understanding, to apply that research to the analysis of arguments, and to be positioned to contribute to that research. We will begin with a brief history of the classical Greek writings on logic, rhetoric and dialectic, especially the writings of Aristotle. There are questions from that tradition that endure to this day: What does it take for a conclusion to be well supported? What criteria should be govern acceptance of a conclusion? We will also examine two landmarks in the contemporary study of argumentation, Perelman and Olbrects-Tyteca's The New Rhetoric and Toulmin's The Uses of Arguments, both published in 1958. These works can be seen as taking the first steps toward studying argumentation functionally, as a linguistic activity that occurs in contexts. We will also look at theories of acquisition of argumentation skill and implications for pedagogical practice. We will then move to current questions in argument theory such as the relation between formal and informal logic, argument quality and cultural difference, and so forth. See http://www.cmu.edu/hss/english/courses/courses.html for full description.
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  • 76 487: Web Design

    9.00 Credits
    Carnegie Mellon University

    * Students taking Web Design must register for both 76-487 and 76-488 or receive permission from the instructor to omit the lab. As the Internet has increasingly become an integral part of professional and technical communication in all organizations, writers entering the workplace are expected to have a broad range of web design skills to complement their expertise in writing and design for print. Thus, we?ve designed this course to help writers learn the broad range of skills needed to develop communication materials that are tailored for the web. In particular, the course focuses on the planning, design, and testing of the visual and verbal content typical of contemporary websites. As a member of the class, you?ll participate in a guided, semester-long web design project, which is scaffolded with a series of group and individual assignments. The project begins with an introduction to user-centered methods for understanding the audience (users), where you will learn and practice foundational user-centered design methods through readings and a series of hands on exercises, including interviews, and observation of actual users. You will also learn theories and methods for developing effective information architecture, including organizational schemes, navigational design, labeling, form design, and visual design. Working in groups with other students, you will, over the course of the semester, develop a prototype of a small website, which will be evaluated through user testing at the end of the semester. While we focus primarily on the activities described above, we?ll also discuss sound and animation, emerging technologies such as Web 2.0 and Mobile Web, and social media.
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  • 76 488: Web Design Lab

    3.00 Credits
    Carnegie Mellon University

    Lab exercises for Web Design include the following: basic HTML, images, tables, animation, image maps, interactive forms, Web interfaces to databases, and basic Javascripting. All students must do the lab exercises. The exercises are designed so that those students who already know particular topics (e.g., basic HTML) do not need to attend the lab session. Students who would like guided practice in doing the lab exercises must attend the lab session. Lab sessions take place in a computer cluster.
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  • 76 492: Rhetoric of Public Policy

    9.00 Credits
    Carnegie Mellon University

    In traditional public policy approaches, each step of the policy process from defining a problem to making a case for its solution is assessed in reference to rational models of economic and political actors. This course, however, takes a less conventional rhetorical approach to public policy which focuses attention on the values, beliefs, and argument structures associated with issues as a means of assessing them and as a method for moving forward with effective arguments towards their resolution. Towards this end, we will be studying the theories and analytic methods of both classical and modern rhetoric as well as modern public policy theory. Over the course of the semester, we will combine knowledge and techniques from both fields to examine the development of the public policy debate over the safety and efficacy of nuclear power as a solution to the current environmental and energy security challenges faced by the United States. No previous experience with public policy or knowledge about nuclear power is necessary for this course. Those with experience are welcome.
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