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  • 70 485: Product Management

    9.00 Credits
    Carnegie Mellon University

    In this course you will progress through a series of roles, from product assistant to group product manager, that give you the opportunity to experience what is is like to do product and brand management. ?Through interactive lectures, case discussions and assignments, you will learn how to conduct analysis and make decisions that face product managers in industry. ?This course covers consumer and business to business marketing, including brand strategy, new product introduction, pricing and product line profitability, distribution strategy, marketing communications integration, and brand/product portfolio management. ?Time is also spent on building effective internal, cross-functional and external customer and agency relationships. By progressing through case-based roles from product/brand assistant to group brand/product manager, you will learn the principles of product and brand management and understand what it is like, and what it takes, to be a successful marketing leader.
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  • 70 486: Pricing

    9.00 Credits
    Carnegie Mellon University

    The purpose of this course is to present a framework for assessing pricing decisions, the central element of marketing. The course is structured around marketing's three C's: Costs; Customers; and Competitors. In the first part of the course we discuss how costs should, and should not, enter the pricing decision. We move on to show how a marketing focus on the customer provides insight into the pricing decision. Then we discuss how competitors impact the pricing decision. The course concludes with pricing strategies, tactics and their applications: dynamic pricing over the product life cycle, product line pricing through the marketing channel, price bundling and legal aspects of pricing.
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  • 70 487: Customer Management Using Probability Models

    6.00 Credits
    Carnegie Mellon University

    Forecasting is a critically important activity for all firms. This course provides simple but powerful models that use readily available purchasing data to capture underlying patterns in customer behavior. More importantly, learn how to use these models to provide accurate forecasts for what these customers will do in the future, as well as the right way to think about modeling customer activity. Using this way of thinking, it is possible to see that consistent behavioral patterns exist across different marketing channels (e.g., offline, online and catalog) and even across seemingly different domains (e.g., grocery and music). The tools are very general in their applications and can also be used for various Decision Analysis applications that manufacturing managers and consultants as well as information technology professionals are often faced with. Prerequisite: 70-381 Student Status: Junior
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  • 70 488: Interactive Marketing

    6.00 Credits
    Carnegie Mellon University

    In this course we analyze what happens to marketing practice when cheap and powerful computers and communication networks are used to mediate markets. This course focuses on several areas where the presence of computers and networks are likely to have the most profound affect on the field of marketing. These areas include branding, promotion, competitive strategy, channel conflict, pricing and marketing information goods, and identifying and differentiating customers. We will use both lectures, cases, and analysis of real-world datasets to analyze these issues.
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  • 70 492: Investment Analysis

    9.00 Credits
    Carnegie Mellon University

    Students build a strong foundation in Modern Portfolio Theory as well as equilibrium and no arbitrage approaches to asset pricing. ?Common stocks and fixed income securities (including mortgage-backed securities) are the principal markets of interest, with tangential coverage of forward, option, and currency markets. ?Empirical projects entail applications of trading strategies, portfolio management, and the characteristics of financial market data.
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  • 70 495: Corporate Finance

    9.00 Credits
    Carnegie Mellon University

    Students develop an advanced financial perspective on how firms make investment, financing, and management decisions. The course starts with simple net present value rules and builds the theoretical framework to address more sophisticated issues and problems including risk management, mergers, acquisitions, executive compensation, corporate governance, and dividend payout policies. ?Theory is supplemented with numerous case study examples.
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  • 70 497: Derivative Securities

    9.00 Credits
    Carnegie Mellon University

    In this course students will learn to evaluate contingent claims such as options, futures, swaps and other exotic securities. In addition to covering canonical valuation formulae for standard option and future contracts, students will use numerical simulation methods to evaluate more exotic securities. The course will also cover various aspects of using derivative securities for risk management purposes.
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  • 70 499: Internship

    1.00 - 18.00 Credits
    Carnegie Mellon University

    BA students are strongly encouraged to undertake internships. Students doing an internship of an academic nature do so under the supervision of a faculty member and receive a letter grade. Non-academic internships are possible for pass-fail credit with the approval of the Department Director. Enrollment by permission of the BA Program.
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  • 70 500: Honors Thesis I

    3.00 - 18.00 Credits
    Carnegie Mellon University

    Business students with outstanding academic records may undertake an Honors Thesis. The topic is of the student's choice but must have some original aspect in the question being explored, the data set, or in the methods that are used. It must also be of sufficient academic rigor to meet the approval of a faculty advisor with expertise in the project's area. Students enroll each semester in a 9-unit independent study course with their faculty advisor for the project (70-500 in the fall and 70-501 in the spring). Students and their faculty advisor develop a course description for the project and submit it for approval as two 9-unit courses to the BA department. Enrollment by permission of the BA Program.
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  • 70 501: Honor Thesis II

    3.00 - 18.00 Credits
    Carnegie Mellon University

    Business students with outstanding academic records may undertake an Honors Thesis. The topic is of the student's choice but must have some original aspect in the question being explored, the data set, or in the methods that are used. It must also be of sufficient academic rigor to meet the approval of a faculty advisor with expertise in the project's area. Students enroll each semester in a 9-unit independent study course with their faculty advisor for the project (70-500 in the fall and 70-501 in the spring). Students and their faculty advisor develop a course description for the project and submit it for approval as two 9-unit courses to the BA Director. Enrollment by permission of the BA Program.
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