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COM 362: Public Relations Campaigns
3.00 Credits
Cabrini University
This course studies the application of public relations theory in the design of a complete media campaign. Prerequisite: COM 360. Offered spring, alternate years. 3 credits
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COM 363: Library Skills
3.00 Credits
Cabrini University
No course description available.
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COM 365: Advertising
3.00 Credits
Cabrini University
Students are introduced to advertising, including social and economic roles, the organization of the advertising industry, the advertising campaign, market definition, budget, evaluating effectiveness, creation of the message, and other topics. 3 credits
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COM 366: Advertising Copywriting
3.00 Credits
Cabrini University
This is an intensive course on writing advertising copy for a variety of media. Prerequisite: COM 365. Offered fall. 3 credits
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COM 367: Advert Case Studies/Campaigns
3.00 Credits
Cabrini University
This course presents an integration of advertising and marketing principles through study of selected cases and application in student-designed campaigns. Prerequisite: COM 365 and COM 366. Offered spring. 3 credits
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COM 368: Broadcast Advertising
3.00 Credits
Cabrini University
No course description available.
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COM 369: Intergrated Mkting Comm
3.00 Credits
Cabrini University
This course will provide students with both a theoretical and practical understanding of integrated marketing communication (IMC). IMC considers all means by which a uni?ed message is communicated to the public. These methods include inbound and outbound promotional channels-advertisements, direct marketing, public relations, sponsorships, sales promotion, interactive and social media, and more. However, messages also are communicated via a product's craftsmanship, price, and distribution channels. Without even "saying" a word, marketers can communicate effectively with customers and prospects. Students will create an IMC plan based on an organization's strategic marketing and business goals. 3 credits
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COM 371: Public Paste-up, Layout & Desi
3.00 Credits
Cabrini University
No course description available.
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COM 372: Video Producing/Directing
3.00 Credits
Cabrini University
This course covers the basic principles and techniques of video producing and directing. Students analyze the decisions a producer/director makes developing a program from concept to execution. While creating video productions, students take program material from idea through writing, organizing crew, budgeting, and handling the actual studio/remote production. Prerequisite: COM 270. Offered alternate years on demand. 3 credits
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COM 373: Loqation News Production
0.50 - 3.00 Credits
Cabrini University
This course provides hands-on experience basic principles and techniques of video news gathering, writing, reporting, and producing. Emphasis is on news writing as well as the necessary production techniques. The class produces a weekly web news program. Prerequisite: COM 270 and instructor permission. Offered each semester. Variable credits.
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