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Course Criteria
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3.00 Credits
Students are introduced to multifaceted concepts of doing business on an international scale. Among the topics introduced are the cultural, legal, political, and economic environment to be explored before deciding whether or not to expand beyond U.S. borders. Also discussed are international distribution, product development, advertising, and promotion. Offered spring. 3 credits
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3.00 Credits
Students are introduced to advertising, including social and economic roles, the organization of the advertising industry, the advertising campaign, market de?nition, budget, evaluating effectiveness, creation of the message, and other topics. Prerequisite: MKT 230. 3 credits
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3.00 Credits
Students are introduced to selling theories and contemporary approaches to developing effective customer relationships, sales presentations, sales management, and keeping customers for a lifetime. Prerequisite: MKT 230. 3 credits
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3.00 Credits
This course covers nonpro?t managerial issues with emphasis on fund raising, grantsmanship, ?nancial planning and public vs. private funding sources. Prerequisite: MKT 230. 3 credits
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3.00 Credits
This course explores the methods and costs of moving products and delivering services both nationally and internationally. Among the topics discussed are transportation, warehousing, materials handling, labor availability and costs, international ?nance, and trade barriers. Prerequisites: ECO 132 and MKT 230. 3 credits
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3.00 Credits
This course discusses marketing research techniques including survey design, data collection and presentation, analysis of results and report preparation. Prerequisites: BUS 221 and MKT 230. Offered fall. 3 credits
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3.00 Credits
This survey course presents retailing as the ?nal exchange in the marketing process. The course covers such topics as the retail environment, the consumer, retailing careers, human resource management in retailing, site location, store layout and design, the merchandising mix, placing, inventory and distribution, promotion, sales and service strategies, and international retailing. Prerequisite: MKT 230. 3 credits
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3.00 Credits
This course is designed to bring together everything the student has learned about marketing. In addition, the student sees how to integrate a marketing plan into the general business plan of large and small business ?rms. Prerequisite: Open only to seniors majoring in marketing. Offered spring. 3 credits
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3.00 Credits
No course description available.
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0.50 - 6.00 Credits
No course description available.
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